Summary

Work experience

• Visual Communication Designer & Project Coordinator

  Thornehope Marketing Communications Co., Ltd

  2019.05-Current

  (7 years)

  • Developed event and communication designs for multiple industries and regions while working under tight deadlines and limited resources. • Implemented best design practices, creative design, project proposals working with design & project teams, coordinating projects between the company, its partners, clients, and managed deliverables. • Developed and implemented creative direction and strategies to reflect company’s new brand position, products, and services. • A key member in pioneering digital event solutions including creative direction; Huawei West Europe Online Xmas Party 2020. • Key member of the marketing team, taking charge of brand communication designs • Co-created, designed, managed, and implemented a 5 year running SDG campaign program Int. Women's Day Campaign (#HerTelling). • Improved company industry presence by implementing design, streamlining strategies, blogging, vital to increasing 2k + monthly interactions across social platforms. • Researched and approached business prospects leading to strategic partnerships with American Chamber of Commerce, Australian Chamber, new clientele such as General Motors China, AAM. • Managed a small team of designers; delegate projects & facilitate critiques. • Planned, coordinated international corporate projects: Product launch, Events and exhibitions, Gala Dinner, Summits, etc. across, Africa, Europe, Americas, Asia. Notable brands worked with: AAM China, China Mobile Comau, General Motors China, Horizon, Honor, Huawei Communications (Europe, China, Asia, Americas), Shanghai (Lianquan) United Foundation, Bella Vida (Philippines). Notable platforms worked on: IFA Berlin, CIIE, Shanghai, MCW Barcelona
• Senior Visual Designer (Consultant)

  Sungrow, China,

  2022.12-2025.01

  (2 years)

  • Best Team 2023 Award in recognition to significate contribution to Sungrow Brand Communication and Promotion. • In charge of Sungrow Brand Guideline for global teams and vendors. • Lead the team to winning Intermedia-Globe Silver Award at Hamburg 2023, World Media Festivals. • Co-developed and provided advisory on brand promotion across business lines. This led to revamp brand outlook and industry presence. • Key member in implementing new brand positioning • Vendor Sourcing, Coordination and Project Management • Managing a small creative team • Core roles: Brand Guideline Specialist, Brand Communication, Project Coordination and Management, Global Vendor Management. • Risk assessment and mitigation • Cross functional coordination • Brand asset management

Educational experience

• Shanghai University

  Corporate Management

  2017.09-2022.07

  (5 years)

  MSc Corporate Management with Major in Brand Management
• Wuhan university

  Int. Economics and Trade

  2013.09-2017.07

  (4 years)

  International Economics and Trade

Languages

Skills