Summary

Work experience

• Visual Communication Designer & Project Coordinator

  Thornehope Marketing Communications Co., Ltd

  2019.05-Current

  (7 years)

  • Developed event and communication designs for multiple industries and regions while working under tight deadlines and limited resources. • Implemented best design practices, creative design, project proposals working with design & project teams, coordinating projects between the company, its partners, clients, and managed deliverables. • Developed and implemented creative direction and strategies to reflect company’s new brand position, products, and services. • A key member in pioneering digital event solutions including creative direction; Huawei West Europe Online Xmas Party 2020. • Key member of the marketing team, taking charge of brand communication designs • Co-created, designed, managed, and implemented a 5 year running SDG campaign program Int. Women's Day Campaign (#HerTelling). • Improved company industry presence by implementing design, streamlining strategies, blogging, vital to increasing 2k + monthly interactions across social platforms. • Researched and approached business prospects leading to strategic partnerships with American Chamber of Commerce, Australian Chamber, new clientele such as General Motors China, AAM. • Managed a small team of designers; delegate projects & facilitate critiques. • Planned, coordinated international corporate projects: Product launch, Events and exhibitions, Gala Dinner, Summits, etc. across, Africa, Europe, Americas, Asia. Notable brands worked with: AAM China, China Mobile Comau, General Motors China, Horizon, Honor, Huawei Communications (Europe, China, Asia, Americas), Shanghai (Lianquan) United Foundation, Bella Vida (Philippines). Notable platforms worked on: IFA Berlin, CIIE, Shanghai, MCW Barcelona
• Brand Consultant

  Sungrow, China,

  2026.01-2026.03

  (3 months)

  • Consulting on a major milestone company anniversary with global sighted goals. • End-to-end vendor search, evaluation, and project management for key Sungrow: Project brief support, Comparative review of proposals and commercial terms. • Coordination among prospects and internal Sungrow teams. • Proven brand risk assessment and mitigation, ensuring quality, consistency, and on-time delivery across complex, multi-vendor projects. My achievements also capture graphic design support to important project, strategic marketing research, ideations that have being implemented such as the expert education podcasting (Sungrow Phd Talk), influencer product marketing, Brand Asset improvement in mascot design, community engagements programs among other strategic contributions
• Senior Visual Designer (Consultant)

  Sungrow, China,

  2022.12-2025.01

  (2 years)

  • Strategic Brand & Marketing Consultancy (2022–2025) for Sungrow, supporting global brand positioning and visual systems. • Delivered proven brand marketing advisory solutions that significantly strengthen Sungrow’s industry presence and competitive impact. • End-to-end vendor search, evaluation, and project management for key Sungrow brand initiatives, including Brand Mascot, Brand positioning, Building Artwork, special Christmas poster design and Global Brand Key Visuals and video. • Contributor to two global industry award–winning projects with Sungrow. • Proven brand risk assessment and mitigation, ensuring quality, consistency, and on-time delivery across complex, multi-vendor projects.

Educational experience

• Shanghai University

  Corporate Management

  2017.09-2022.07

  (5 years)

  MSc Corporate Management with Major in Brand Management
• Wuhan university

  Int. Economics and Trade

  2013.09-2017.07

  (4 years)

  International Economics and Trade

Languages

Skills