Gabriela's Resume

Gabriela

Marketing Team Lead For Asian Geos (JP, ID, MY, PH, TH, VT)

Nationality Malta

Summary

I'm a native Japanese speaker and marketing/branding specialist with a master's degree and 8 years of working experience with various Japanese companies. I am very familiar with the Japanese culture, its people, their mindsets, and the market since I was brought up in Japan and spent over 20 years there. (VISA is NOT required to work within EU or Japan) Creative, insightful, and observant at reading consumer behavior and market trends. A perfectionist when it comes to styling, design, and photography.

Work experience

Marketing Team Lead for Asian Geos (JP, ID, MY, PH, TH, VT)
ClickOut Media
2024.04-Current
(2 years)
Marketing Manager Japan (Crypto/Web3)
ClickOut Media
2023.09-2024.04
(8 months)
Marketing Manager - Ireland & NewZealand
LeoVegas Group
2023.01-2023.08
(8 months)
Marketing Manager - Japan
LeoVegas Group
2021.08-2022.12
(a year)
Affiliate Account Manager - Japan
LeoVegas Group
2021.02-2021.08
(7 months)
Japanese Marketing Manager
Rootz LTD
2020.04-2021.01
(10 months)
Brand Guardian for Hitachi Cooling & Heating
LLORENTE & CUENCA
2018.09-2020.04
(2 years)
Hired as part of its newly developed Branding department. Working exclusively for an international client – Hitachi Cooling & Heating - as a Brand Guardian. ・Develop the brand guidelines, ensuring the customer journey is at the heart of the business and the brand story is consistent across all touchpoints. ・Work closely with graphic designers to develop on-brand materials that could be used internationally. ・Manage content across all platforms, online and offline, video, internal comms, and in-store, ensuring the message positively raise’s the brand’s profile. ・Proof reading artwork coming from all over the world, to ensure that image, overall look and feel are on-brand. ・Develop the Brand Center - a platform where all brand guidelines are written in detail. Find out what is missing on the BC and try to make it as easy and efficient as possible to use. ・Develop Social Media strategies for brand’s global SNS accounts together with the Digital Marketing Managers across the world, making sure there is a consistency with the messaging and the look.
Marketing and Brand Development Executive
Tazaki Foods Ltd
2016.07-2018.07
(2 years)
・ Responsible for brand development and managing, running, and monitoring Yutaka marketing: new website development, photo/video shooting, product leafet design, magazine ads, event organising/preparation, social media campaigns etc. ・ Plan marketing strategies and activities leading to higher brand recognition ・ Working close with outside PR agency, planning cross-channel marketing strategies, contents, and campaigns ・ Run and monitor social media activities and contents ・ Event planning and organisation
Social Media Marketing Manager
Fesbase (JPNEAZY)
2016.01-2017.07
(2 years)
Hired as a consultant of JPNEAZY (chat restaurant reservation service for travellers visiting Japan) from the start to support its marketing strategies, activities, and run its social media (Facebook, YouTube). Started its Facebook page and brought it from 0 to 27K+ page likes.
Marketing and Business Development Executive
Albatross Global Solutions
2015.02-2016.06
(a year)
Understanding how luxury and premium brands work and using this knowledge to inform winning in-store and marketing strategies for such brands is core to the work Albatross Global Solutions does. With consulting teams on the ground in 19 countries, we have partnered with over 230 luxury and premium brands to help them grow by improving their store performance and leveraging consumer insights.

Educational experience

IMC Krems University of Applied Sciences
Master's degree Marketing and Sales (Brand Management)
Kwansei Gakuin University
商学部 / Bachelor of Business Administration (BBA) 国際ビジネスコース / International Business