Summary

Work experience

• SENIOR MARKETING RETAIL GLOBAL PLANNER

  SPRINTER

  2023.07-Current

  (2 years)

  Plan and execute retail marketing campaigns aligned with the overall brand objectives. Collaborate with cross-functional teams to ensure marketing initiatives are integrated with campaign launches, promotions, and other key business activities. Lead initiatives to enhance the in-store customer experience, driving customer loyalty. Budget control Team leadership providing guidance and mentorship GRAPHIC DESIGN COURSES
• REGIONAL MARKETING LEAD

  Sports Direct / Frasers Group

  2020.11-2023.06

  (3 years)

  Lead the expansion of the Sports Direct business model in Europe Successfully opened 15+ retail shops in 1 year - helping to open new shops/POS across Europe Managing paid media activations and key partnerships Lead the creation, development and execution of marketing plans and strategies to enhance brand development. Localisation of the global brand strategy in Europe Managing the relationships between regional EU retailers, shopping centres, retail parks and the brand in conjunction with their in-house retail team Market trend analysis, reporting and optimization through insight Project budgeting - setting, proposing and adhering to Adapt and localise promotional calendar and plans through to execution REFERENCES MARIA SOUTO Brand Manager Pernod Ricard maria.souto@pernod-ricard.com SOFIA NOGUEIRA Retail Marketing Coordinator sofianogueira@sprintersports.com
• MARKETING BRAND MANAGER - DR MARTENS/HUNTER/FRED PERRY

  Comercial Udra

  2018.01-2020.01

  (2 years)

  Lead the global brand strategy for Dr. Martens, Hunter and Fred Perry in Spain and Portugal Responsible for significant brand awareness and sales growth during his tenure Created and executed B2B and B2C marketing and communication strategies, Working clients to analyse and better understand their needs which are aligned with marketing strategies. Market trend analysis and competitor analysis In alignment with the international brand manager and assistant brand manager, responsible for the yearly budget
• GRAPHIC DESIGNER

  Fronda

  2017.07-2018.01

  (7 months)

  In charge of developing all the POS in-store (from price stickers tobig marketing campaigns, product categories, catalogs...) to develop all online artworks for social media, website, partners...
• Course

  Aula Creactiva

  2016.01-2017.01

  (a year)

  CONTACT
• ASSISTANT BRAND MANAGER

  Iberia Express

  2016.01-2017.01

  (a year)

  Management, execution and monitoring of co-marketing campaigns. Support in the definition of new products. Support in the preparation of documents: briefing, presentations, documents for the Planification and implementation of campaigns. Direct contact with airports, tourist offices, partners, institutions... Management in the organisation of external and internal events. Management of corporate material, merchandising and stock control.
• ASSISTANT BRAND MANAGER

  Pernod Ricard

  2015.01-2016.01

  (a year)

  Budget management Online and offline media planning (TV, radio, OOH, social media,performance) Branding and Packaging Events management Tastings and training in HORECA channel Promotions in large food channel accounts Briefing Execution and monitoring of projects Market monitoring, control and analysis (Nielsen) Translation support Invoice tracking, stamping and archiving

Educational experience

• ThePower Business School

  MASTER DIGITAL MARKETING AND ECOMM

  2021.09-2022.05

  (9 months)

  DESCRIPTION
• ESIC Business and Marketing School

  MARKETING

  2010.09-2015.07

  (5 years)

  DESCRIPTION

Languages

Skills