Flor Arellano

Influencer Marketing Specialist LATAM@Emma – The Sleep Company
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Summary

Influencer Marketing Specialist LATAM at Emma - The Sleep Company. 🚀 Strategic Marketing Leader | Digital Enthusiast | Data-Driven Problem Solver 📈 With a proven track record in spearheading strategic marketing initiatives across diverse industries, I bring over 8 years of experience driving brand growth and maximizing market share. Currently serving as a Marketing Manager at Grupo BOIS, I've consistently exceeded sales targets by up to 220% through innovative brand positioning and lead-generation campaigns. My journey in marketing has been marked by a passion for numbers and structured thinking, underpinned by a strong analytical mindset. I thrive on dissecting complex challenges and crafting creative solutions, leveraging my expertise in areas like market analysis, competitor assessments, and marketing strategies. Having navigated roles in both established corporations and dynamic start-up environments, including tenure at Philips and Grupo BOIS, I've honed my ability to handle multiple projects, prioritize effectively, and deliver results independently in fast-paced settings. Communication is at the heart of what I do. Whether it's leading cross-functional teams, managing stakeholder relationships, or presenting business analyses, I excel in conveying complex ideas with clarity and conviction. My hands-on mentality and knack for instruction have led to successful project outcomes and empowered teams to thrive in challenging environments. Outside the boardroom, I'm deeply curious about the latest trends and technologies shaping the marketing landscape. My eagerness to stay ahead of the curve fuels my adaptability and enables me to drive innovation within my teams. In essence, I'm a marketing maven who doesn't just navigate the fast-paced world of business — I thrive in it. While I take my work seriously, I believe in fostering a culture of fun and camaraderie, because when we enjoy what we do, we unlock our full potential. Let's connect and explore how we can collaborate to drive impactful results together! 🚀

Work experience

  • Influencer Marketing Specialist LATAM

    Emma – The Sleep Company
    2025.07-Current(a year)
  • Marketing Manager Mexico

    Emma – The Sleep Company
    2024.12-2025.06(7 months)
  • Marketing Manager

    Grupo BOIS
    2020.01-2024.11(5 years)
  • Account Manager

    Grupo BOIS
    2018.06-2020.01(2 years)
  • Junior Key Account Manager

    Philips
    2017.09-2018.05(9 months)
  • Junior Brand Manager

    Philips
    2017.04-2017.09(6 months)
  • eTrade & Digital Marketing Intern

    Philips
    2016.11-2017.04(6 months)
  • Trade Marketing Intern

    Philips
    2016.03-2016.11(9 months)

Educational experience

  • Universidad Anáhuac

    Master's degree, Leadership and Accompaniment
    2023.01-2026.01(3 years)
  • Universidad Anáhuac México

    Licenciatura, Marketing
    2013.01-2017.01(4 years)
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