Fatma ayca

BRAND AND DIGITAL MARKETING EXECUTIVE
Female28 y/oMarketing/Marketing Planning/SEO/Event Planning/Market research and analysis/Marketing Specialist/Marketing Assistant/CopywriterLive in TurkeyNationality Turkey
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Work experience

  • BRAND AND DIGITAL MARKETING EXECUTIVE

    Ataves Santi
    2025.08-Current(3 months)
    • Contributed to the rebranding process of the holding company and its subsidiaries, supporting brand identity and communication updates. • Helped organizing exhibition and managed all related materials, including brochures, booklets, and visual content production. • Established and managed the online presence of all group companies by creating and maintaining Website, LinkedIn, Instagram, and Facebook accounts. • Developed structured monthly social media calendars and ensured consistent posting (minimum three times perweek). • Created bilingual (English–Turkish) marketing and communication materials. • Assisted with office interior decoration and on-site branding to align with the new corporate identity.
  • BRAND AND DIGITAL MARKETING EXECUTIVE

    Sheikhdom Limited
    2024.02-2025.05(a year)
    • Developed the Cafè Ouro brand identity, including name ideation and logo/artwork coordination. • Conducted location scouting and identified multiple retail and storage options to support launch operations.Sourced suppliers for packaging, baked goods, and beverages; negotiated pricing and delivery logistics.Procured necessary equipment, including the cofee machine and setup of depot/storage. • Built and launched the official website using the Ikas platform; integrated payment gateways and shipping solutions.Configured Google Tag Manager, Analytics, SEO tools, and wrote blog content to optimize search visibility. • Launched and managed Google Ads and Meta Ad campaigns, achieving 85+ product sales in 5 months with a minimal marketing budget. Opened and managed social media accounts, collaborated with photographers, and maintained consistent branded content. Designed and executed PR/influencer marketing strategies, including PR boxes and influencer outreach. • Engaged with wholesale buyers to explore B2B sales opportunities.
  • PRODUCTION COORDINATOR - RETAIL koton

    Koton
    2023.10-2023.11(2 months)
    • Coordinated and followed up on production processes across international suppliers in Egypt, India, and China to ensure timely and quality delivery. • Gained valuable exposure to the brand-side operations, bridging communication between global factories and the brand's internal teams. • Strengthened understanding of end-to-end supply chain workflows, from production to market readiness.
  • Merchandiser

    Strom
    2022.10-2023.08(a year)
    • Managed end-to-end product development from proto to SMS, ensuring correct fit, fabric, and quality within set timelines. • Coordinated pricing, prototyping, and supplier communications on MOQ, lead time, and cost negotiations. • Conducted risk assessments to identify and resolve production issues before bulk stages. • Oversaw trim and accessory development to meet quality and cost requirements. • Ensured timely SMS delivery aligned with sales, launch, and trade show schedules.
  • ASSISTANT MERCHANDISER

    Stirling
    2021.09-2022.10(a year)
    STROM • Acted as liaison between clients, internal teams, and suppliers to ensure smooth workflow from design to delivery. • Supported product development across proto, SMS, and bulk stages, maintaining quality and timeline standards. • Coordinated supplier communications on pricing, MOQs, and lead times. • Assisted in risk assessments and resolved production issues to prevent delays. • Monitored trim and accessory development, ensuring accurate specs and costs. • Provided support to marketing and sales through PO tracking and product coordination.
  • Exchange Program for Internship

    Global voices
    2019.08-2019.10(3 months)
    Translation internship in Scotland

Educational experience

  • eskisehir osmangazi university

    Comparative Literature
    2015.09-2021.06(6 years)
    Comparative Literature

Languages

Turkish
Native
English
Proficient
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