business development across high-value residential and commercial portfolios, leading cross-border sales and partnerships with exposure to ASEAN and APAC markets. • Strengthened corporate and institutional relationships by structuring partnership-led deal flows, executive negotiations, and CRM-driven pipeline governance. • Delivered 30% YoY revenue growth, closing AED 50M+ in transactions, negotiating multiple multi-million-dirham deals, and contributing ~40% of annual sales via corporate and HNWI accounts. • Owned CRM and sales operations using Kommo, integrating it with CallGear to capture end-to-end call activity, automate follow-ups, and improve response time and pipeline control.

• Led national-level partnerships and revenue strategy for a premium travel and lifestyle membership platform, overseeing supplier acquisition and commercial structuring. • Demonstrated strength in partner negotiations, exclusivity agreements, and go-to-market collaboration with luxury hotels, hospitality groups, and lifestyle brands. • Expanded premium partner inventory by 30%, increased exclusive collaborations by 25%, and reduced partner onboarding time by 40%, directly supporting platform revenue growth.

• Directed multi-region sales operations across MENA, EMENA, ASEAN, Central & Eastern Europe, and the US, managing enterprise, government, and partner-led motions. • Core strength in enterprise selling, GTM execution, CRM governance, and sales enablement, including forecasting, pipeline optimization, and multi-stakeholder deal management. • Delivered $9M+ ARR, closed the company’s largest $600K enterprise contract, achieved 120% of revenue targets, and increased conversion rates by 22% through structured pipeline optimization. • Designed and led sales enablement and training (consultative selling, negotiation, enterprise account handling,objection management, proposal writing), improving team efficiency by 40%.

• Started as a Sales Executive and quickly rose to Team Leader by consistently exceeding targets and demonstrating strong cross-functional leadership. Led high-impact enterprise and mid-market accounts across SaaS, IaaS, and PaaS solutions, acting as a bridge between clients, technical teams, and sales. • Demonstrated leadership in solution consulting, CRM implementation, sales enablement, and cross-functional coordination across technical and commercial stakeholders. Improved deal conversion by 14% through tailored demos and consultative selling, while building a scalable foundation for regional sales growth. Page 2

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