Work experience

• Business Head

  EcoFlow

  2024.09-Current

  (2 years)

  (1 year 8 months) As a core member of EcoFlow’s expansion team, I played a pivotal role in launching and scaling the brand in Pakistan’s competitive renewable energy landscape. Starting with zero brand presence, I led strategic market initiatives that established EcoFlow as a credible and growing player within six months. Key Accomplishments: Spearheaded national market expansion, designing and executing end-to-end go-to-market strategies that drove brand recognition and sales growth. Onboarded strategic distributors within 2 quarters, laying the foundation for long-term nationwide coverage. Developed and implemented channel mapping strategies, identifying high- potential territories and partners to accelerate market penetration. Forged and nurtured key partnerships with KA Stores, retailers, resellers, and B2B clients to drive Sell-In and Sell-Thru performance. Led EcoFlow’s presence at multiple national solar exhibitions (Lahore &Karachi), significantly boosting brand visibility and lead generation. Conducted in-depth market and competitive analysis, enabling data-driven decisions around product positioning, pricing, and portfolio management. Collaborated cross-functionally with regional marketing and product teams to tailor strategies for the local market. Core Skills: Channel Partner Development · Strategic Partnerships · Distribution Management · Market Analysis · Go-to-Market Strategy · Trade Marketing · Pricing Strategy · Brand Development · Business Operations · Sales Team Management- KA Account Management
• Business Development Manager

  Uniview

  2024.01-2024.09

  (9 months)
• Regional Sales Head

  Muller & Phipps Pakistan (Private) Limited

  2020.08-2023.11

  (3 years)

  (3 years 4 months) In my current capacity, I focus on the development and execution of highly effective sales strategies, consistently surpassing company targets and maintaining a remarkable 45-50% wallet share within the organization. Additionally, I oversee the planning and implementation of comprehensive training programs, closely monitoring the sales team's performance, resulting in successive employee promotions driven by the achievement of revenue and profit targets. My responsibilities extend to gathering and processing invaluable market data, with an emphasis on effectively conveying these insights to the leadership team, facilitating well-informed decision-making. Furthermore, I have been at the forefront of implementing strategic business growth and retention initiatives, which have yielded an impressive 30% year-on-year increase in overall sales. In this current role, I also undertake the critical responsibility of managing employee performance reviews, fostering positive communication, and delivering developmental insights to foster continuous team improvement.
• Consumer Sales Manager

  Lenovo

  2015.04-2019.10

  (5 years)

  (4 years 7 months) In my capacity as a Business Leader, I assumed responsibility for channel development across various sectors, including the consumer market, large format stores, consumer banking, and online resellers, on behalf of Lenovo in Pakistan. This role carried full P&L accountability, and I maintained direct reporting lines to Lenovo's headquarters in Dubai. I spearheaded the expansion of our distribution network in Pakistan, forging strategic alliances with key industry decision-makers to enhance trade relations significantly. I implemented precise and measurable sales objectives tailored to the Pakistani market, culminating in our attainment of the #1 market position, a recognition conferred by IDC. Collaborating seamlessly with the marketing team, we jointly engineered sophisticated sales tools, collateral, and campaigns, resulting in a marked improvement in lead generation and a more diversified product portfolio. To bolster our sales performance, I orchestrated the development of a Salesforce funnel, facilitating meticulous, data-driven monitoring of our sales efforts against preset targets. Furthermore, I leveraged comprehensive data analysis to construct intricate pricing structures, taking into account historical and current market trends, competitor activities, and supply chain insights, thereby ensuring our competitive edge in the industry.
• Business Development Manager- Central

  Dell

  2010.07-2015.03

  (5 years)

  (4 years 9 months) Central Punjab Recruited to improve an organization’s market position and achieve financial growth. Builds key customer relationships, identifies business opportunities, negotiates and closes business deals and maintains extensive knowledge of current market conditions. Working with internal teams, marketing staff, and other managers to increase sales opportunities and thereby maximize revenue for the organization. Conduct cross- functional team training. Design and implement various sales plans and programs within designated territory. Working closely with wholesaler, channel team & final tier Resellers.
• Assistant Manager Buyer

  METRO Cash & Carry Pakistan

  2008.06-2010.07

  (2 years)

  (2 years 2 months) Joined Metro Cash & Carry as one of the pioneer members responsible for setting up the Modern Retail Cash & Carry business in Pakistan. Worked closely with buyer establishing the concept of Office/ IT Equipment ranges tobe sold in cash and carry environment (IT, telecom, office supplies, school and Packagingdepartments) introducing the customers to a cheaper source of purchasing and an alternate to the traditional wholesale markets. Prepare price comparisons to assist in the buyers work. Assist the buyer in the process of determination and change in the purchase and sale prices. Visit, Evaluate and select the adequate suppliers and assist the buyer in the decision. Promotion plans/ execution & Achieving turnover and profit targets along with yearly contracts re-negotiation with the suppliers. Accomplishments: - Successfully launched five stores in Pakistan. Open five stores, two in Lahore, one in Islamabad/Faisalabad & Karachi. - Preparation of metro post/ Catalogs round the year including one of the biggest catalog BACK TO SCHOOL (250+articles). - Meeting management standards, ideal assortment for the given area, in terms of turnover, profitability, and stock level. - Deployed for 6 months in Islamabad as fitting team member during store opening - Successfully managed 2000+ articles along with their margins, pricing & stock - Maintain the open Purchase Order report under 10% for the department.
• Head Office Metro Cash & Carry

  Bulgaria

  2007.08-2007.10

  (3 months)

  - Food & Non-Food Departments - Marketing/ Buying team - Cash & Carry concept - Operational principles - Store Format
• Territory sales supervisor S&D Gujranwala

  Telenor Group

  2006.01-2007.01

  (a year)

  (1 year 1 month) As a Territory Sales Supervisor, I were responsible for overseeing on-ground indirect sales activities within the assigned territory through the franchise channel and converting market opportunities to drive sales. Also responsible for Franchise Management, Timely and effective communication of targets and its monitoring/reporting, Regular market visits to gather insights and competitor information etc. Route planning and target setting for RSOs, Monitoring of Franchise profitability and staff Franchise and Retail staff. Minimum balance retailers, Retail footprint expansion to increase availability and visibility of products and services, Monitoring channel investment, Constant improvement in quality of sales (Postpaid, Devices & Internet). Accomplishments: - Increase 3 franchisees within a year, one is Hafizabad, two in Gujranwala, total become 5 franchisees. - YOY 50%increase in easy load and SIM sales - Conducted 3 retailer convection in a year
• Field Sales Manager Jhelum

  Zong CMPak Ltd

  2005.02-2006.01

  (a year)

  As a Field Sales Supervisor, I were responsible for overseeing on-ground indirect sales activities within the assigned territory through the franchise channel and converting market opportunities to drive sales. Also responsible for Franchise Management, Timely and effective communication of targets and its monitoring/reporting, Regular market visits to gather insights and competitor information etc. Route planning and target setting for RSOs, Monitoring of Franchise profitability and staff Franchise and Retail staff. Accomplishments: - Won first Zong Egypt sales competition, ranked#2nationwide in competition - Successfully Launch of Zong operations in Jhelum - Increase of retailers in assigned territory - Trained & Developed franchise sales staff.
• Regional Sales Coordinator

  Paktel

  2003.08-2005.02

  (2 years)

  (1 year 7 months) Primarily assists the sales team, focusing mostly on managing schedules and the distribution of any sales documentation, prepares and then follows up on any sales quotations made for Distributors/ retailers, liaise between other departments likewise admin, marketing, hr, finance. Also includes updating and tracking reports of distributor orders along with sales reports/ comparisons on daily/ weekly/ monthly basis. Troubleshoot issues of sales teams in different locations via phone and email. Accomplishments: - Assist Regional Sales Manager/ National Sales Manager on hiring of new franchisees for ZONG. - Ability to prioritize, problem solve, make quick decisions and communicate with team - Managed Sales conference in Lahore PC Hotel where nationwide sales team participated - Managed twice dawn life style exhibition in Lahore