eva castano

Head of Product Management
FemaleRegional Sales DirectorLive in SpainNationality
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Work experience

  • Head of Product Management

    Adalvo
    2025.08-Current(a year)
    Providing strategic leadership for the company’s product portfolio, ensuring its alignment with business objectives and market opportunities. Definition of the product vision and driving cross-functional collaboration to optimize portfolio performance throughout its lifecycle. Identify and ensure execution of all high impact decisions during the commercial lifecycle of the product: Pre-launch phase – focus on product-market fit during development phase and speed to market Post launch / commercial phase – focus on cost competitiveness and supply continuity Discontinuation phase – focus on efficiency / opportunity cost
  • Global Portfolio & Business Development Manager

    Centrient Pharmaceuticals
    2024.09-2025.07(a year)
    - Built and implemented new opportunity scouting methodologies focused on patent expiry products within a 10-year horizon. - Identified and evaluated strategic in-licensing and co-development opportunities across global pharmaceutical markets. - Led commercial assessments, market intelligence and financial business cases for pipeline opportunities with NPV >€5M. - Conducted strategic due diligence leveraging IQVIA, GlobalData, AI-based tools and competitive intelligence sources. - Managed relationships with international partners, CMOs and external stakeholders for co-development and dossier licensing initiatives. - Drove cross-functional alignment to support business case execution and go- to-market strategies. - Represented the company at major international partnering events including CPHI and EuroPLX.
  • Commercial Director Spain

    Accord Healthcare
    2022.04-2024.07(2 years)
    6 years 8 months (2 years 4 months) Definition of the strategy and growth plans, as member of the ES Exec committee. - Led the Spanish Commercial teams (Hospital Generics and Biosimilars- 12HC & Specialty Brands - 19HC) to drive high-performance culture and achieve business objectives. - Managed and coordinated Medical, Market Acess, Portfolio & NPL, and Marketing teams, (8HC) ensuring alignment with commercial strategy and improving cross-team collaboration. - Directed strategies for market access, pricing, and reimbursement in preparation for innovative product launches; led high-level negotiations with the Ministry of Health for Orgovyx launch in the prostate cancer field. - Forecasting budgeting and strategic Long Range Plans. Internal reporting and presentations to stakeolders and management. - Led business case development, defining P&L assumptions and financial models for new business opportunities. - Evaluation of market dynamics, trends, prices, tenders, volumes and margin. - Fostered strategic relationships with key customers and KOLs in the hospital pharmacy and oncology field, empowering value-added engagements. - Attendance to Key medical congresses as well as B2B events (CPHI). - Organized cross-functional activities during annual kick-off meetings, involving all affiliate departments (e.g., Customer Service, Supply,Regulatory...) to raise commercial awareness and highlight each team’s impact on achieving common business goals. - Iniciated the CIE (Connect, Inspire, Empower) project; a voluntary, inclusive employee group meeting regularly to discuss key topics such as work-life balance, parenthood, impostor syndrome, equity..., creating a trusted space for dialogue, and collective learning.
  • Associate Director Portfolio, Product Launch & Marketing Iberia

    Accord Healthcare
    2017.12-2022.04(4 years)
    (4 years 5 months) Built and led the Iberian team across Spain and Portugal, managing six direct reports and driving strategic growth initiatives aligned with corporate expansion objectives. Business Development & Portfolio Strategy - Defined and executed the Iberian portfolio expansion strategy, identifying high-value growth opportunities aligned with Accord’s global development roadmap. - Developed 30+ annual business cases integrating market intelligence, competitive analysis, financial evaluation and KOL insights to support strategic decision-making. - Conducted continuous market scouting to identify in-licensing opportunities, unmet market needs and future growth areas across generics and specialty products. - Led in-licensing discussions and negotiations with international partners to support portfolio expansion initiatives in the affiliate. - Evaluated inorganic growth opportunities, including portfolio fit, strategic value and organizational capability perspectives. - Represented the company at major international partnering conferences and B2B events. Commercial Launch & Cross-Functional Leadership - Directed launch readiness strategies for 20+ annual product launches, including Day-1 launches at patent expiry. - Coordinated cross-functional stakeholders including RA, Supply Chain, IP and Commercial teams to ensure successful execution and accelerated time- to-market. - Identified operational and strategic risks impacting launches and implemented mitigation plans to safeguard commercial objectives. Marketing & Commercial Support - Defined brand and commercialization strategies. - Managed marketing investment plans aligned with local and global strategic priorities. - Delivered market intelligence, competitive insights and product training to commercial teams to strengthen commercial performance and customer engagement. - Participated in key European and local congresses to monitor market trends, competitive landscape and partnership opportunities.
  • Product Manager

    Neuraxpharm
    2014.05-2017.12(4 years)
    (3 years 8 months) Spearheaded marketing initiatives for Retail and Branded Generics in the CNS field. - Orchestrated collaborations with key suppliers, including marketing agencies and logistics partners. - Administered marketing OPEX budget, ensuring cost-effective strategies. - Conducted product demand forecasting utilizing historical sales trends and IQVIA analytics. - Delivered comprehensive training to the sales team during quarterly sessions. - Engaged in field visits and represented the company at local industry congresses
  • Global Product Manager

    Almirall
    2013.09-2014.05(9 months)
    1 year 9 months Being part of the marketing international team, providing support to the different affiliates with global projects
  • Global Product Manager Trainee

    Almirall
    2012.09-2013.08(a year)
    SNC- Multiple Sclerosis
  • Associate Project Manager at drcom | health

    Drcom|health
    2012.02-2012.08(7 months)
    implementing Closed Loop Marketing solutions for Pharmaceutical and Healthcare industries
  • Trainee in molecular genetics

    Dr. F. Echevarne
    2011.09-2012.01(5 months)
    DNA/RNA extractions, PCR, PCR real-time, electrophoresis in agarose gel, nucleic acid hybridizations, restriction enzyme digestions of DNA etc. for the detection of pathogens and genetic or congenital deseases. Participation in research projects (GENDOLCAT Study)

Educational experience

  • EAE Business School

    Master in Marketing Management & Sales
    2012.01-2013.01(a year)
  • universitat autonoma de barcelona

    biologia, biologia humana
    2007.01-2011.01(4 years)

Certificates

Ultimate Finance for Managers Elite Leadership Program
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