Erika H. Macías
Marketing Executive@Totem Studio
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Summary
Marketing Manager-Latin America North, Social Networks, Event designer, Information analyst, BTL. Currently online marketing has been more relevant than previous years. This implies institutions needs to invest more on marketing specialists that can execute online strategies to increase their engagement, visibility, performance and ROI. For the past 7 years I have worked in marketing, with experience executing strategic plans in order to achieve objectives within time and budget. I have experience working with the Academic, Government and Corporate industries for Innovation R&D content (Mendeley, ScienceDirect, Scopus, SciVal etc.) Let me help you to organize events, develop digital marketing strategies, make an engaging marketing plan. As such, I would be happy to share a variety of client success stories.
Work experience
Marketing Executive
Totem Studio2015.12-Current(11 years)Marketing Manager
Elsevier2012.02-2015.12(4 years)Account Development Manager
Elsevier2008.08-2012.02(4 years)Supply Chain process
Bristol-Myers Squibb2007.01-2008.01(a year)Proveeduría de Multiproductos
CEMEX2004.01-2007.01(3 years)
Educational experience
Instituto Tecnológico y de Estudios Superiores de Monterrey
Bachelor's degree, International Business2002.01-2007.01(5 years)
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