Erika H. Macías

Marketing Executive@Totem Studio
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Summary

Marketing Manager-Latin America North, Social Networks, Event designer, Information analyst, BTL. Currently online marketing has been more relevant than previous years. This implies institutions needs to invest more on marketing specialists that can execute online strategies to increase their engagement, visibility, performance and ROI. For the past 7 years I have worked in marketing, with experience executing strategic plans in order to achieve objectives within time and budget. I have experience working with the Academic, Government and Corporate industries for Innovation R&D content (Mendeley, ScienceDirect, Scopus, SciVal etc.) Let me help you to organize events, develop digital marketing strategies, make an engaging marketing plan. As such, I would be happy to share a variety of client success stories.

Work experience

  • Marketing Executive

    Totem Studio
    2015.12-Current(11 years)
  • Marketing Manager

    Elsevier
    2012.02-2015.12(4 years)
  • Account Development Manager

    Elsevier
    2008.08-2012.02(4 years)
  • Supply Chain process

    Bristol-Myers Squibb
    2007.01-2008.01(a year)
  • Proveeduría de Multiproductos

    CEMEX
    2004.01-2007.01(3 years)

Educational experience

  • Instituto Tecnológico y de Estudios Superiores de Monterrey

    Bachelor's degree, International Business
    2002.01-2007.01(5 years)
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