Work experience

• deputy ceo - directeur general adjoint

  BYD

  2024.09-Current

  (2 years)

  (1 year 4 months)
• Deputy CEO - Global Sales and Marketing

  VINFAST LLC

  2022.01-2022.09

  (9 months)

  In charge of global sales and marketing. Implementation and development of the brand in the US, Canada and Europe. Defined global strategy and market organisations for cars, scooters and bus. Built volume forecast & volume strategy. Defined Market and store expansion plan. Defined customer experience Offline to Online. Built stores layout and design strategy. Managed B2B : Led leasing and rental companies partnership. Led Global marketing strategy across product, promotion, place and pricing. Digital communication and website upgrade. Defined brand guidelines and created brand book. Launched communication plan. Managed events and partnerships. Defined the community strategy. IPO preparation. Spokesperson for the company. Start up
• CEO - Managing Director

  BMW Group

  2018.10-2022.01

  (3 years)

  19 years 9 months 职位:Europe (3 years 4 months) In charge of the global activity of BMW Group in Sweden : Sales, Marketing, Aftersales, Finance, Dealer development. Creation of a new strategy "First" including our mission, values and KPI's with "Giveme5" targets. "Rocket of the year 2020" for the partnership with the BMW dealers in Sweden (MRF survey). Turnover 1 Billion € Volume 25 000 units
• CEO - Managing Director

  BMW Group Norway

  2014.06-2018.09

  (4 years)

  (4 years 4 months) Norway 1st market in the world for the Electric brand BMWi. Direct sales model implementation. Creation and implementation of the strategy : "We are BMW Norway. We are the future." Creation of the EV ecosystem : Brand, communication, digitalisation, direct sales, network, charging, aftersales... + 90% volume in 4 years. BMW 1st Premium and 3rd total market. In charge of the general activity : sales, marketing, aftersales, dealer development, PR, finance. P&L, volume and sales margin responsibility. Implementation of a brand strategy, Norway Next focused on the premium customer experience. Best BMW segment share in Europe. Best market share increase in Norway. Number 3 total market Number 1 Premium Volume 2016 BMW Group : 12 800 registrations Turnover 2015€:0,6 Billions Best Customer Satisfaction ever for sales and aftersales. Best dealer and employee satisfaction ever. Electromobility

Educational experience

• IMD Business School

  Build On Talent for BMW Executives

  2006.01-2006.01
• KEDGE Business School

  1992.01-1994.01

  (2 years)
• universite paris 2 pantheon-assas

  Licence Droit des Affaires

Certificates