Edward Choo

Director of Operations And Business Development@Arche Digital | Senior Manager, D2C for Enterprise & Regional Principal Strategist@AnyMind Group
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Summary

Customer Success Champion | Analytics and Strategic Planning | Digital Transformation | Stakeholders Management. I have developed strong passion in strategic planning and interpersonal communication since young. I always set goals for myself, come up with action plans, review and revise them until I achieve the goals. I also love making new friends and building rapport with other people. After completing my bachelor’s degree, I started my career in e-commerce and partnership. Besides doing data analysis and administering day-to-day business activities on e-commerce platforms, I also explored partnership opportunities with local and overseas partners, as well as managed platform-related projects. As a result, I achieved double-digit growth in e-commerce revenue annually. As I advanced my career to more senior role, I took on new responsibilities as consultant including strategy formulation, data analytics, project management, and stakeholder communication. It gives me a great sense of achievement and motivates me to strive for excellent when accomplishing projects or obtaining astonishing results. “A mentor is someone who allows you to see the hope inside yourself.” – Oprah Winfrey I am grateful to my mentors for their guidance and support. They inspire me to be a great mentor who helps others to discover the “hidden gems” in them. I am a sporty person who loves swimming, playing badminton and bowling. Yet, I also enjoy doing artistic activities such as playing music instruments, painting / drawing and practising Chinese calligraphy. I believe in lifelong learning, hence I constantly do self enrichment through learning new skills, updating latest trends in various aspects and finding inspiration. I enjoy learning new things and connecting with people, so feel free to connect via LinkedIn or reach out at edwardcw.choo@gmail.com.

Work experience

  • Director of Operations And Business Development

    Arche Digital
    2025.12-Current(8 months)
  • Senior Manager, D2C for Enterprise & Regional Principal Strategist

    AnyMind Group
    2024.07-Current(2 years)
  • Ecommerce Manager

    AnyMind Group
    2023.01-2024.07(2 years)
  • Senior Executive, E-commerce Marketplace (D2C Solution)

    AnyMind Group
    2021.08-2023.01(a year)
  • Merchandising Manager, E-commerce Consultant & Key Account Manager

    Hotelbeds
    2018.11-2021.01(2 years)
  • Assistant Manager, Business Development & Key Projects

    One Faber Group (Mount Faber Leisure Group)
    2018.04-2018.11(8 months)
  • Senior Executive, Business Development

    One Faber Group (Mount Faber Leisure Group)
    2017.04-2018.04(a year)
  • Executive, Channel Development (E-commerce and Partnership)

    Sentosa Development Corporation
    2015.03-2017.04(2 years)
  • Assistance Sales Account Manager

    Vector InfoTech Pte. Ltd.
    2010.07-2011.07(a year)

Educational experience

  • Boston Consulting Group

    Business and Data Analytics, RISE programme by BCG Digital Academy
    2021.01-2021.01
  • National University of Singapore

    Bachelor's Degree, Political Science
    2011.01-2014.01(3 years)
  • Singapore Polytechnic

    Diploma, Aerospace Electronics
    2007.01-2010.01(3 years)
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