Work experience

• Country Manager

  PENTAX Medical Asia Pacific

  2025.04-Current

  (a year)

  technologies, dedicated to enhancing patient care and clinical outcomes. Sales and Market Expansion – Driving revenue growth and increasing market penetration for Malaysia, Brunei and Myanmar. Strategic Partnerships – Collaborating with key stakeholders, including distributors and healthcare professionals, to optimize patient care. Operational Excellence – Ensuring seamless product registration, compliance, and effective marketing strategies in alignment with regional teams. Innovation and Education – Supporting training initiatives to enhance product knowledge and adoption in the medical community.
• Regional Sales Manager

  seca - precision for health

  2022.05-2025.04

  (3 years)

  • Manage and develop our existing distribution channels in the Asia Pacific region. • Identify and develop new distribution partners and channels throughout the region. • Develop and implement country specific distribution strategies. • Ensure the regional launch of our constantly growing product portfolio in accordance with the global sales strategy. • Develop direct relationships with important KOLs and decision makers. • Identify and deal with projects and tenders. • Plan and conduct marketing activities such as CME talks, conferences, exhibitions, and training activities for our channel partners
• Country Sales Manager - Malaysia

  ResMed

  2019.07-2022.05

  (3 years)

  (2 years 11 months) Sales & Business Planning Meet or exceed annual and quarterly sales budget for Malaysia Manage and drive distributors to ensure effective penetration of market segments Identify prospective distribution partners where required and develop new business/sales in line with growth expectation and product portfolio development Meet defined sales budgets via the application of strategic selling and channel management methodologies, ensuring maximum coverage in Indonesia for the portfolio. Drive innovative pathway development for portfolio Perform high-touch sales activities to hospital customers Map market opportunity and market size Ensure all local regulatory requirements are met and support in related governmental liaison. Communicate all new tenders to the attention of management and drive appropriate action plans to secure. Develop and maintain a strong relationship with key opinion leaders within our product portfolio. Marketing Develop and implement promotional activities and for partners for both portfolios in partnership with Marketing. Initiate and coordinate activities that increase general awareness of the medical community to our portfolios Develop and implement new product launches Technical Responsibilities Facilitate and organize product training for all distribution partners on all new products and upgrades working closely with Marketing/Clinical Education department. Facilitate and manage client service/warranty claims as required in accordance to protocol Provide field feedback to marketing and regional teams on product design and applications as required Maintain competency by attending appropriate conferences and interacting with key stakeholders. Prepare periodic business planning reports & forecasts as required and assisting with planning processes.
• Sales & Segment Marketing Manager - South East Asia & Hong

  ResMed

  2017.06-2019.07

  (2 years)

  (2 years 2 months) Emerging Asia Market Development Develop intimate knowledge of markets in South East Asia & Hong Kong and drive development plans within to expand our footprint (coverage), diversify our portfolio and deliver growth in the region. Working closely with sales and clinical education counterparts in the Professional (SEA) team to develop a segment strategy plan which incorporates marketing strategy, downstream portfolio optimization, channel development actions and clinical education support. Provide critical field insights back to upstream marketing/Vertical colleagues in areas of strategic/product development. Manage sales across all portfolio with partners in Hong Kong. Portfolio Optimization and Promotion Works closely with stakeholders (regional sales and in-country) to define portfolio needs, feeding the regulatory requirements to Portfolio Marketing. Work with Operations and Portfolio Marketing to ensure registration order and supply of product to minimise the impact of disruptions to supply. Responsible for downstream launch activities in line with regional launch plan. Support sales and in-country teams with promotional toolkits co-developed with IMC/Digital. Maintain the Asset library jointly with IMC/portfolio marketing with updated information clinical updates and competitive information. Participate in relevant regional meetings to provide updates and gather insights Point of communication for information flow from and to regional AGM and verticals. Champion or undertake projects as assigned to drive professional market. Professional Marketing Support Provide the Professional team with marketing support, including the development of toolkits, processes and incorporate best practices from regional/global counterparts into the implementation. Work through the Regional Sales Manager as point of contact. Providing professional sales team and country teams with timely product support, information and responses to first-level.
• Product Manager

  Cardio Respiratory Care Asia Pacific

  2016.06-2017.06

  (a year)

  (1 year 1 month) Analysing the market Manage the product portfolio to optimise short- and long-term business results. Analysis of regional market dynamics including clinical trends, competitor activity, reimbursement, customers and price segments. Act as ResMed’s APAC “voice to the customer” Provide market input from the region on new/ enhanced market offerings. Analyse, structure and communicate product requirements. Positioning and messaging Deliver clear positioning for products within the portfolio and versus competitors’ offerings. Aligning global messaging and business models with local adaptation needs. Co-ordinating portfolio activities Building strong working relationships with local product / marketing / country managers to understand their markets and get local implementation. Marketing activities and Campaigns Working closely with the business development organisation for COPD and other respiratory insufficiencies to accelerate the growth of the Respiratory Care business in other countries.
• Associate Product Manager

  Easmed

  2011.07-2016.06

  (5 years)

  Core Job Description: • Responsible for providing the sales team with the necessary technical and clinical advice and expertise to assist them in sales. • To arrange the company participation in events like annual conference, sponsorship, booth, products display. • Work with Sleep medical society in promoting SDB products to the market. • Assisting the sales team to conduct Continuous Medical Education in targeted hospital in the region, Malaysia, Singapore and Thailand. • Prepared and designed the printed and electronic promotional material and relevant clinical papers. • To conduct product and clinical training to the sales team. Competency and assessment test in both clinical and products. • Key person in the market strategic product launched for new product range. • Responsible for reviewing customer needs to ensure that the market is kept up to date on new developments regarding the companies or competitors’ products. • Act as point of first reference for all product related enquiries and work collaboratively with colleagues in Clinical Research and Regulatory to address any issues that may arise. • Close liaison with the sales team to assess the response to and suitability of current promotional material and to ensure that the printed promotional material is being used optimally. • Assist with the development of the annual marketing plan and for controlling advertising, promotion and sales aids in accordance with the annual marketing plan. • Responsible for preparing product forecasts, and constantly monitoring inventory levels held at central and interstate warehouses including liaison with production (locally andregional) to ensure supply timelines. • Arranging the hospitality of principals and customers visit. • Liaise with the advertising agency regarding the product campaign including journal advertising, direct mail and conferences.

Educational experience

• Open University Malaysia

  2021.01-2024.01

  (3 years)
• Universiti Sains Malaysia

  Cognitive Neurosciences

  2019.01-2022.01

  (3 years)
• Open University Malaysia

  Counseling Psychology

  2017.01-2020.01

  (3 years)
• Universiti Utara Malaysia

  Marketing/Marketing Management, General

  2007.01-2010.01

  (3 years)

Certificates