Distributor management of APAC. Establishing a successful network of resellers in the region.

mainly within the Cell & Gene Therapy market. Served as a key liaison between the company and customers, ensuring seamless product adoption, and scientific engagement. Played a critical role in market expansion, customer satisfaction, and strategic account management for Chemometec's cell counting and imaging platforms. • Optimised pre and post-sales technical support, reducing response times and improving customer retention through enhanced troubleshooting and training initiatives. • Pioneered online training programs during the COVID-19 pandemic, ensuring continued customer support and product education. • Led scientific webinars, in collaboration with Key Opinion Leaders in the Cell & Gene Therapy market, strengthening the company's industry presence and reputation. • Increased customer engagement and brand visibility by encouraging reviews on SelectScience, contributing to enhanced market credibility and expansion.

Established and led ACEA’s first direct UK & Ireland operations, bridging commercial and technical needs while recruiting and managing a high-performing sales team. Maintained personal sales activities while overseeing operational setup and distributor engagement. • Successfully launched UK operations, implementing core business functions, including finance, compliance, and logistics. • Led instrument demonstrations and data analysis, driving strong product adoption for xCELLigence and NovoCyte platforms.

Managed the distributor relationship for ACEA in the UK and Ireland, ensuring efective product positioning, pricing negotiations, and technical training. Key Achievements: • Orchestrated a high-impact product launch for the NovoCyte benchtop flow cytometer at CYTO 2015, featuring presentations by KOLs to 150 atendees. • Led technical support initiatives, ensuring successful demonstrations and distributor training.

(Part-Time, Temporary) Managed London territory sales and customer engagement until a full-time representative was appointed.

Led business development for Luminex and Guava flow cytometry instruments across North UK, executing strategic sales initiatives and customer engagement programs.

Managed direct sales of Flow Cytometry, Imaging, Luminex, and Magnetic Bead Cell Separation technologies across North UK, Ireland & Nordics. • Led product expansion into the flow cytometry and imaging market. • Served as industry speaker on fluorescent dyes for flow cytometry and imaging.

Managed prescription sales for Protium (Reflux Disease) and Alvesco (Asthma) across GP practices and hospitals in Lothian & Borders.