Summary

Work experience

• SMM Content Creator (International Brand & Digital Marketing)

  Shandong Haiyu Industry Group Co., Ltd.

  2026.07-Current

  (2 months)

  Build and manage international brand content across LinkedIn, Facebook, TikTok and other overseas digital channels for an industrial manufacturing group. Plan, script, present, film, edit and publish English-language corporate, product and short-form video content for international audiences. Serve as an on-camera brand representative for selected corporate and product communications, translating technical manufacturing capabilities into clear and engaging global-facing stories. Develop international social media campaigns, visual concepts, English copywriting and storytelling content supporting brand awareness and B2B communication. Build and manage specialized overseas content systems for concrete pole, pipe, pile and precast machinery product categories while maintaining consistent brand positioning and visual standards. Coordinate with sales colleagues on international customer messaging, social-media inquiries and brand communication to improve consistency across marketing and sales touchpoints. Support website content, international keyword research, digital visibility and brand-development initiatives aimed at strengthening the company's global presence.
• Founder & China Sourcing / Cross-Border Business Consultant

  Independent / Self-Employed

  2025.07-2026.06

  (a year)

  Provided China sourcing, procurement and cross-border business consulting services for clients in Turkmenistan and Central Asia, with a focus on industrial products, machinery and technical equipment. Identified, evaluated and communicated with Chinese manufacturers based on overseas customer requirements, comparing technical specifications, pricing, production capabilities and commercial terms. Managed supplier communication, quotations, commercial negotiations, procurement coordination, order follow-up and international delivery planning from initial inquiry through execution. Acted as a communication bridge between Chinese manufacturers and international customers, translating technical, commercial and project requirements into clear and actionable supplier briefs. Conducted Chinese market and supplier research to identify suitable manufacturers and product solutions for industrial, construction and infrastructure-related requirements. Supported clients with project and tender-related sourcing by collecting product information, technical documentation, quotations and supplier qualifications. Prepared English and multilingual commercial communications, product presentations, supplier comparisons and project materials for overseas customers and Chinese partners. Built and maintained business relationships with Chinese suppliers while representing the requirements and commercial interests of international clients. Developed hands-on experience in cross-cultural negotiation, international B2B communication and adapting Chinese products and technical information for overseas markets.
• Sales & Development Manager

  Shandong Haiyu Industry Group Co., Ltd.

  2024.10-2025.06

  (9 months)

  Developed international business opportunities and customer relationships for industrial machinery and equipment across overseas markets. Communicated directly with international customers to understand technical requirements, commercial expectations and project needs, translating them into clear internal requirements for sales and production teams. Conducted overseas market research, customer development and competitor analysis to identify potential markets, projects and business opportunities. Prepared English-language quotations, product presentations, commercial proposals and customer communications for international clients. Supported commercial negotiations, pricing discussions, order coordination and follow-up throughout the B2B sales process. Worked across sales, technical and production teams to communicate product capabilities and develop suitable solutions for overseas customers. Contributed to international marketing and brand communication by supporting product positioning, promotional materials and customer-facing content for overseas markets. Built practical experience in cross-cultural communication, international B2B relationship management and presenting Chinese industrial products to global customers.
• Digital Marketing Strategist

  Dowrebap Taze Hyzmat Individual Enterprise

  2012.01-2013.01

  (a year)

  Supported digital marketing and promotional activities aimed at increasing customer awareness, engagement and commercial opportunities. Assisted with marketing planning, customer communication and promotional initiatives across digital and traditional channels. Worked closely with business development activities, helping communicate products and services to prospective customers and supporting client acquisition efforts. Developed customer-facing marketing materials and commercial communications tailored to different audiences. Supported day-to-day client communication and relationship development in a fast-moving commercial environment. Gained early hands-on experience in digital marketing, customer engagement, promotion and business development.

Educational experience

• China University of Petroleum

  Oil & Gas Storage and Transportation

  2013.09-2018.07

  (5 years)

  Bachelor's degree in Oil & Gas Storage and Transportation Engineering, providing a technical foundation in energy infrastructure, engineering systems and industrial operations. Studied in China in an international academic environment, developing strong cross-cultural communication, analytical thinking and the ability to understand and communicate complex technical concepts. This technical background has later supported my work with industrial machinery, B2B international business and global marketing communications.

Languages

Skills