Marketing Director @ Warner Bros. Discovery | Marketing Direction, Marketing Communications, Marketing Strategy. At Warner Bros. Discovery, my role as Marketing Director for Mexico involves fortifying brand presence and spearheading innovative marketing campaigns. Our team leverages marketing communications and research to craft strategies that resonate with diverse audiences, driving growth for the Mexican market. Collaboratively, we've launched successful title campaigns, employing a mix of paid and earned media, content creation, and digital innovation, which have significantly amplified viewer engagement. Previously, as Director of Brand Marketing for HBO Max in the Southern Cone, I honed my expertise in developing organic and paid communication strategies to ignite and expand fan bases. These strategies have been pivotal in increasing word-of-mouth buzz and viewership for new and existing titles. The marketing landscape is ever-evolving, and my commitment to embracing this change has empowered our teams to achieve collective success, enhancing the company's market position through strategic brand communication efforts.