Work experience

• International Sales Manager

  Nexaro GmbH part of the Vorwerk Group

  2023.05-Current

  (3 years)

  Built and scaled an international sales network for an innovative premium B2B cleaning robot. Strategic market development: expanded from 6 to 15 active countries, with many additional markets in advanced preparation. Opened entirely new sales territories without existing product benchmarks through structured partner and channel management. Established a functioning direct-to-consumer model via distributors –including training, service, and marketing infrastructure. Achieved 2,000+ units sold within the first year, with evidence of sustainable growth internationally. Positioned as a visible brand ambassador: regular keynote speaker at international product launches and market relevant events. Collaborated closely with product development, marketing, and executive leadership to drive global scaling. Leveraged digital platforms (esp. LinkedIn) to grow brand awareness and generate qualified international leads. Applied deep electronics expertise to translate complex technical specifications into market-ready sales messaging. Accelerated market validation and technical onboarding through hands-on testing expertise and training capability. Built trust and motivation among partners through cross functional coaching and technical consulting at eye level.
• Sales Manager

  IEM GmbH

  2022.01-2023.04

  (a year)

  Business development in Spain, Portugal, and Latin America for electro-medical devices used in ambulatory blood pressure monitoring. Identification, acquisition, and onboarding of at least 5 new distributors in challenging markets – including qualification and contract negotiations. Achieved over 26% revenue growth in the first year, with a clear projection of over 30% growth in the second year through focused market execution. Developed tailored go-to-market plans, annual targets, and action roadmaps for each partner – supported by ongoing performance tracking. Positioned as a strategic coach to distribution partners to enhance customer engagement, sales structures, and closing rates. Secured and managed key projects in each market region –active pipeline and resource management. Streamlined operations by integrating digital interfaces into customer and supplier portals to increase process efficiency. Actively fed market feedback into product development – particularly regarding new applications and feature enhancements.
• Sales Manager

  TSL Escha GmbH

  2020.01-2022.01

  (2 years)

  Business development in Spain, the UK, Italy, Portugal, and Latin America for electromechanical components used in signaling, activation, and lighting within the rail, bus, and industrial machinery sectors. Achieved over 40% revenue growth in the first year and nearly 60% in the second year through focused new customer acquisition, targeted sales strategies, and technical consulting. Strategic realignment of customer engagement: shifted relationship focus from purchasing departments to technical decision-makers (e.g.design and engineering teams), directly impacting project success and brand penetration. Identified key market barriers: lack of brand awareness among engineers despite existing framework agreements –addressed via targeted training and awareness initiatives. Digitized procurement workflows for major clients by integrating products into external supplier portals (eProcurement systems) – including technical integration, internal process optimization, and interface management. Implemented efficient sales and back-office processes to shorten quotation and decision cycles. Acquired new key accounts through customized technical solutions and sales-accompanied application development.
• Technical Sales Manager

  IMA Dairy & Food (Benhil)

  2018.10-2019.04

  (7 months)

  Responsible for the international market launch of a newly developed rotary machine for the packaging, sealing, and feeding of cups and buckets in the food industry. Led complex capital goods projects with multi-level decision-making processes, long sales cycles, and high technical demands. Coordinated across up to five internal departments (engineering,design, manufacturing, product management, service) to deliver customer-specific solutions. Conducted numerous on-site visits to production facilities worldwide for needs assessment and integration into existing production lines. Applied technical expertise in mechanics, electronics, and control systems to manage projects effectively and advise customers at a high technical level. Gained deep insight into the organizational and technical dynamics of industrial manufacturing environments.
• Sales and Project Executive

  Romaco Kilian GmbH

  2013.04-2018.09

  (5 years)

  International business development for rotary tablet presses in the chemical, food, metal, and automotive industries. Managed a highly diverse global client base – ranging from medium-sized food producers to multinational industrial corporations across sectors such as chemicals, metal processing, automotive, defense, mining, and energy. Achieved 100% revenue growth in the non-pharma segment over five years through targeted market development, technical adaptations, and project-driven sales. Led international capital investment projects from needs analysis to commissioning – including complex coordination with technical, commercial, and operational decision-makers. Conducted feasibility studies, production simulations, OEE analyses, and test runs with real customer materials. Developed a sharp instinct for critical success factors in customer projects – built on years of hands-on experience in diverse industrial cultures and production environments. Coordinated with partners such as THEEGARTEN-PACTEC and AZO GmbH for full line integration and took responsibility for digital machine networking (OPC interfaces). Worked closely with internal departments including engineering, design, IT, production, and product development. Long-term development of international key accounts and successful market penetration in non-pharmaceutical industries. Market development in Latin America, Spain, and Portugal for pharmaceutical tablet presses. Managed corporate accounts in Mexico, Brazil, Argentina, and Colombia – integrating KILIAN technology into existing IMA production lines as well as standalone equipment. Created Total Cost of Ownership (TCO) models to support cost- effectiveness analysis in tender processes. Structured the local sales network and coordinated with the IMA ACTIVE Solid Dose division. Developed new service solutions utilizing digital tools such as smart glasses and smart setup systems.
• Sales Engineer

  Pro2 Anlagentechnik GmbH

  2011.11-2012.05

  (7 months)

  Target clients in the agriculture and food industries Sales region: Latin America, with a focus on Mexico Sales of combined heat and power (CHP) systems for the Latin American market New customer acquisition and client support in coordination with local agents Preparation of cost calculations and creation of quotations Support during project execution Assistance with customer acceptance and on-site commissioning.
• Sales Intern

  likstrom, chi

  2009.01-2009.12

  (a year)

  Target clients: coal-fired power plants and sugar production facilities Sales Region: Colombia Supported tender processes for the sale, modernization, and maintenance of electrostatic precipitators Conducted on-site client visits to power plants and sugarcane plantations in Colombia Coordinated technical requirements with the parent company in Brazil Assisted in the preparation of quotations Created part and spare part requests from suppliers, mainly in the UK and China

Educational experience

• Escuela Colombiana de Ingeniería Julio Garavito,

  Master of Electronics Engineering

  2003.11-2009.10

  (6 years)

Languages