David Lago
Director de marketing@LOAIZA PRO
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Summary
Creative Marketing Professional with vast experience of maximizing brand awareness, sales and profitability of recognizable brands.. Personal Summary A highly professional, dynamic, creative and driven Marketing Professional with vast experience of maximising the awareness, sales and profitability of recognisable brands. Experience of working in a fast paced environment and able to quickly understand the mission, vision and values of a brand. Possessing a proven ability to work within a brands guidelines and create an image that is up to date and right for its audience. Career Goals Now looking to work for a major sporting goods company in a marketing position that provides constant challenges and with genuine career progression opportunities. Prepared to start from assistant level to contribute with creative and administrative qualities and develop marketing projects from concept to completion in a fantastic team environment with a very low staff turnover. Expect to move up to national marketing for sport events after demonstrating a passion and sound knowledge of sports marketing. Looking for a company with a good support for learning, training and mentoring. Areas Of Expertise. Much experienced and having a proven ability to use the web and social media to engage with target audiences and get clients core messages across; PR promotional campaigns directed for various reference groups, and endorsements. • Increasing Brand awareness. • Brand Management. • Product Positioning & Brand strategy. • Content & Storytelling marketing. • Marketing Strategies & Campaigns. • Category Management Initiatives. • Hospitality and VIP Management. • CMS Experience. • CRM & FRM Skills. • Sales Support. • Email Marketing. • Social Media & Data Science. • Market Research. • Public & Media Relations. • UX Design Strategy. • Consumer Behaviour Strategies. • Trend Hunting. • Creative Team Leadership • Event marketing. • New Product/Launch strategies. • Employing creative approaches to engage with new and existing audience. • Developing strategies for regional and national PR activities and events.
Work experience
Director de marketing
LOAIZA PRO2019.06-Current(7 years)Marketing Specialist
Marketing Professional2019.06-2024.03(5 years)Director de marketing
Prodeka2016.01-2023.12(8 years)Project Management & Marketing Assistant.
Estudio632016.06-2019.09(3 years)Marketing Assistant & Content Creator
Cumbres del Lago Residenciales, Real Estate2007.01-2009.04(2 years)Jr. Creative / Jr. Copy
Publicis2006.01-2006.12(a year)
Educational experience
OBS Business School
MBA; Master in Social Media Marketing (Economics), Marketing Campaigns; Content Design and Creation2011.01-2013.01(2 years)Universidad de Palermo
Fashion Photography and Communication. Post graduate studies., Gestión comercial y marketing en el ámbito textil y de la moda/confección2010.01-2011.01(a year)Universidad Iberoamericana, Ciudad de México
Bachelor in Communication. (Marketing & Advertising Communication), Marketing Development & Advertising Communication2004.01-2008.01(4 years)
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