Work experience

• Vice President Director – Acting as CEO

  PT Sahabat Sentra Asia – Sahabat Group

  2023.07-Current

  (3 years)

  (Sahabat group is a local conglomerate whose business range Tapioca Starch manufacturers to other agriculture business, my role act as the head of newly established company to trade tapioca starch and other food related products.) Scope : Overall P&L, buying-selling operation, and business development. Business Size : 150-200 million USD per annum Size of team : 20-30 employees Key clients : San Miguel, Mayora, Garuda Food, Dua Kelinci, Sekar Group (Finna), Sinar Mas group, Cargill, etc. Key Achievements: New business development by adding additional product other than Tapioca Starch such as: -Black Pepper Whole and Ground -Nutmeg Whole -Corn Starch Built up organization from literally nothing, recruit and handpicked key personnels and developed network of suppliers which support product and price for new market opening. Job Highlight : Responsible for profit and loss operation. Managing risk exposure of commodity business, and led overall business operation and growth.
• General Manager of Sales and Marketing

  PT Sorini Towa Berlian Corporindo

  2018.03-2023.06

  (5 years)

  (Joint Venture of Cargill and Mitsubishi Corporation, manufacturing Polyol). Scope : Overall business and commercial operation. Business Size : 60-70 Millions USD per annum Size of team : 10 people, 3 direct report sales managers Key clients : Unilever, Lion Wing, Mondelez, Cheil Jedang, Nutrifood, Kalbe Nutritional, Said Bawazir, Batook Chewing Gum, etc. Key Achievements: Increase business from tabletop sugar segments for consecutive 3 years. Increase non-Japan sales revenue 32% (Financial year: 2017 to 2018). Increase profitability of Sorbitol Crystal segment 32% (Financial Year :2019 to 2020). Led the development of new Sorbitol Crystal Project Expansion. Establish business development and intelligence department. Job Highlight : Set pricing position and strategy for market and specific key accounts customers. Market research (Competitors, Raw Materials, Market Trend). Improving business profitability by: -Optimizing selling price position -Advising time to procure and of raw material -Reviewing manufacturing cost, inventory level, and supply chain expense. Leading new product development. Safeguarding potential patent and IP infringement.
• Commercial head –GM

  SPS Group (Sopanusa Paper and Sun Paper Source)

  2016.06-2018.02

  (2 years)

  (Second largest tissue paper manufacturer at South East Asia). Scope : Overall P&L, sales operation, market research and business development. Business Size : 100-120 Million USD per annum. Size of team : 30-40 people, 12 direct report sales managers and 1 sales planning manager. Key clients : Kimberly Clark Thai, AST Japan, Encore Australia, Asaleo Care, Papertech Philippines, Napco Middle East, etc. Key Achievements: Increased EBITDA 14% (2016-2017) by developing new profitable accounts from jumbo roll segments and reducing portion of less profitable accounts. Set up new OEM business with AST corporation Japan, manufacturing tissue finish product for Japan market. Job Highlight : Set strategic direction and pricing per region and per specific key customers. Coordinating with pulp procurement manager to set up strategic buying position. Market research: raw material trend, operation, competitor’s activities and market trend. Led and guided all key account managers, set up high working standard to aggressively develop and gained new customers from over 30 countries.
• Operational Director

  PT PRIMA ALLOY STEEL UNIVERSAL, Tbk

  2011.06-2016.05

  (5 years)

  [Public listed company at Indonesia stock market, Aluminum wheel]. Scope : Whole company profit and loss operation. Sales, Raw Material Procurement and plant’s operation. Business Size : 50 – 60 million USD per annum. Size of team : 800-1,000 people, 10-14 direct report managers, and 1 general manager. Key clients : Toyota Astra Motor, Prestige Autotech USA, Autec Gmbh Germany, etc. Key Achievements: Transformed and led development to a new business. Developed and commercialized new product category from scratch (Flow Formed Alloy Wheel).
• Senior Regional Sales Manager

  AVerMedia (圓剛科技股份公司), Taiwan

  2008.10-2011.05

  (3 years)

  [Manufacturer of IP Camera, Network Video Recorder and Video Conference devices]. Scope : Business development at South East Asia Region. Business Size : 8-10 Million USD per annum for whole South East Asia. Size of team : 1 sales administration at Taiwan, 2 branches office at Thailand and Vietnam Key Achievements: Tripled Indonesia’s market revenue within 18 months, developed more than 10 committed distributors across South East Asia. Pushed the product and brand visibility, acted as catalyst for the growth of NVR environment in South East Asia.
• OEM Sales Manager

  Z-Com, Inc., (智捷科技股份公司), Taiwan

  2007.02-2008.09

  (2 years)

  [Manufacturer and designer of Wireless modules]. Scope : Led the OEM product development for Japanese customers. Key clients : Canon and Fujitsu. Business Size : 5-10 Million USD per annum. Size of team : Matrix management, no direct subordinate. Key Achievements: Led product development for Canon’s printer Bluetooth module.
• Export Sales Section Head

  PT Panggung Electric Citrabuana, Indonesia

  2000.07-2005.02

  (5 years)

  Scope : Handling business for Japanese market. Key clients : Hitachi, Timex, Daitoh Denshi, Best Denki, etc. Business Size : 10-15 Million USD per annum. Size of team : 1 direct subordinate.

Educational experience

• Universitas Pelita Harapan

  Master in Business Law

  2012.01-2013.01

  (a year)
• National Chiao Tung University

  Master in Technology Management

  2005.01-2007.01

  (2 years)
• Petra Christian University

  Bachelor in Civil Engineering

  1995.01-1999.01

  (4 years)

Languages

Certificates