DANIELA ALVARADO FLORES

FOUNDER & CREATIVE DESIGN CONSULTANT
FemaleSales representativeLive in SpainNationality
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Work experience

  • FOUNDER & CREATIVE DESIGN CONSULTANT

    NAF DESIGN AND CONSULTING S.L.U
    2024.10-Current(2 years)
    www.boneqa.com " Founded a fashion design and consulting company specialized in creative direction, collection development and sourcing strategy for international suppliers and fashion brands . Provide consultancy services to Turkish, Chinese and Indian manufacturers working with
  • CREATIVE DIRECTOR & CO-FOUNDER

    BONEQA
    2024.03-2026.02(2 years)
    LANGUAGES . Founded and developed the brand from concept to launch, defining its identity Spanish Native and aesthetic direction English Advanced " Directed creative strategy and campaigns to build brand awareness and customer loyalty Catalan Native Led design and marketing team to create cohesive collections aligned with brand DNA. Turkish Basic Oversaw styling and visual direction for campaigns and content 1/2 PROFESSIONALEXPERIENCE (CONT.
  • DESIGN DIRECTOR - FOUNDER

    BCN STUDIO
    2019.01-2024.03(5 years)
    Founded and established the design studio in Barcelona for KlMO, a renowned Designed 50-70 styles per month for tops, blouses and t-shirts Turkish supplier, positioning it as a key player in the European fast fashion market Managed and updated best-selling styles, increasing sales by 25% vs previous years. Led an 8-person design team and collaborated with a 300+ people company in Conducted market research and sourcing trips in key markets (China, India, Turkiye) Istanbul to ensure product development and production efficiency Managed the entire design process from concept to production, optimizing costs Developed collections adapted to different markets and customer needs and strengthening supplier relationships Analyzed sales data with Buying Director to improve product performance. Conducted market research and trend analysis to adapt collections to European markets Built partnerships with fabric suppliers to streamline production costs and
  • SENIOR FASHION DESIGNER - JERSEY TEAM

    MANGO PUNTO F.A
    2017.07-2019.10(2 years)
    ADDITIONALEXPERIENCE Led the Jersey Design Team to create trend.driven collections that strengthened Mango's brand image and drove sales growth
  • SENIOR FASHION DESIGNER

    SOFT WOVEN TEAM
    2015.07-2016.02(8 months)
    improve efficienc LEFTIES -INDITEX Managed collections for key clients: MANGO, ZARA WOMAN, ZARA MAN Designed blazers, dresses, skirts and pants, creating 20-40 new styles per month. ZARA GIRLS, ZARA BABY BOY, PULL&BEAR WOMAN, LEFTIES FREE PEOPLE,BERSHKA WOMAN .Updated bestsellers and achieved 5-10% yearly sales increase ,Achieved over 75% increase in net sales revenue in over 4 years .Conducted market research trips to China and India to adapt collections to regional needs Worked closely with the design and buying teams to deliver balanced collections.
  • FASHION DESIGNER

    SENIOR FASHION DESIGNER - JERSEY TEAM
    2011.09-2012.01(5 months)
    business goals SOMETHING SPECIAL 2 / 2

Educational experience

  • Pompeu Fabra University, Barcelona

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