Managing the Digital media and E-commerce D2C strategy for Living Proof UK. Focused on new customer acquisition and overseeing the CRM manager on retention.

Leading all marketing, digital, paid media, content creation, events, social, influencer, affiliate and PR for Stolt. Responsible for growing the brand and communities globally. A freelance role reporting directly to founders. Key Achievements: - Successfully grown sales of the brand to +51% YTD, with particular focus on pre sale model selling 50% of stock before arrival, providing cash injection for the business. - Successfully lead and managed 4 in person events in 2024/25 with London fitness communities. - Defined our influencer strategy, onboarded 50 new influencers as Stolt ambassadors. - Lead 6 content shoots focusing on London running and cycling communities. - Lead brand partnerships with On running, Hylo Athletics, Angry Pablo and Vuori to grow our awareness.

An IMC role within the global team focused on EMEA expansion of the Shark business into UK, France, Germany, Nordics, Middle East and distributor regions. Localisation of global US strategy and management of country strategy, marketing budget, media, PR and influencer agencies. Key Achievements: - Owned the launch strategy on 8 new products into the EMEA region with a focus on growing brand awareness through visibility in new markets. - Launched into UAE with a targeted strategy focused on Shark beauty brand ambassador Chris Appleton’s celebrity status and reach with middle eastern audiences. - Relaunched the hero Shark beauty product FlexStyle into the French market afteraDList due to Dyson challenge.

A digital marketing role managing handover periods across E retailers and Elemis.com. Project management of key campaigns across the Spa and Travel Retail channels. Key Achievements: - Successfully managed the handover period for the E Retail channel resulting in +20% sales in Q1 whilst I managed the channels marketing plans. - Successfully launched two Travel Retail campaigns across Gatwick and Heathrow airports resulting in +76.7% growth in the channel. Focused on a digital media campaign delivering 3.1M impressions through a targeted programatic and paid social campaign, resulting in a 0.21% CTR above industry standards of 0.1%.

A digital marketing role focused on quick expansion of the Zapp app focused on new customer acquisition. Focused on ATL, Radio, TV, OOH, paid media and paid partnerships with premium publishers. Key Achievements: - Successfully delivered Zapp brand awareness campaigns to new target audiences through online display, CRM, apps, social and in person events with Stylist, Sheerluxe, UNILAD, Twitch, Mumsnet, Peanut, Guardian, Metro, Sweatcoin, POM and Timeout. Delivering 132k clicks to the app store, 12,985 installs with a conversion rate of 9.8% maintaining a CPA lower than all other channels. - Successfully delivered a targeted digital media campaign across premium publisher network Teads, focused on new audiences through in feed Video and Display. Delivering 7.5M impressions with VTR and CTR above Teads benchmarks. - Lead production of six Zapp radio ads targeting key Zapp moments, delivered across the Global network, Spotify, YT audio and Acast podcast network.

A global digital and E-commerce role managing Omorovicza website and E Retail partners. Shifting to a brand development role after a company restructure leading on global creative, social and PR. Key Achievements: - Successfully launched and led marketing of 6 products into global markets. Selling in 100% of target to all E Retailers, with a focus on new business markets Russia, Australia, China and HK in addition to established markets UK/Europe and the US. Retailers - The Hut group, Sephora, Selfridges, Harrods, Liberty, Cult Beauty, Space NK, Mecca, Gold Apple. - Launched into the Chinese market through our agency Red Ant, lead PR, influencer and brand growth campaigns. Considered a challenging market due to its differences to UK/Europe/US ways of working. - Managed the Omorovicza social channel through Covid restrictions producing all content with in house design and external photographers remotely. Utilised UGC through our influencer OMInsider platform resulting in continuity and cadence with posting in a tough period. - Successfully shifted the business model due to Covid, working with developers to create a virtual skin consolation platform allowing the business to continue making profit and the Spa teams to remain.

A digital and E-commerce role within the UKI Redken and Pureology marketing team managing the Pure Player E Retailers marketing strategy, local brand websites, CRM and gifting activations. Key Achievements: - Responsible for the +21% growth in the online channel in 2018 through a strategic partnership and marketing plan with our top4Eretail partners - Grew organic search traffic to Redken.co.uk by 60% through a content led strategy with an introduction of a Redken blog to drive SEO and organic traffic - Successful launch of Redken’s first Purple shampoo with a multi channel strategy with our E retail partners, influencer strategy, owned web estate and CRM. Resulting in Redken’s most successful launch to date delivering 219% vs our 2-month launch target. - Lead the reviews strategy for the division through influencer events with rate and review capture, resulting in a minimum of 50+ reviews for all launches. - Successfully re-launched the Redken website, moving from Magento to Sitecore in Jan 2020.

A global role in the product development team working alongside one other Brand Manager managing the creation and launch of the hair brand TIGI Copyright globally. Responsibilities: - Management of the Research and Development team on all product trials/tests and claims - Facilitated all customer focus groups and feedback results to wider team - Management of the design agency and 2x artworks on production of packaging and POS materials