(3 years 7 months) • Develop targeting audience, diverse strategies, and monitor gaming marketplace trends. Delivered results with YoY brand share growth within each managed quarter. • Led teams and programs with notable risk and complexity; developed strategy against intangible KPIs while reporting on anecdotal consumer surveys. • Drive global go-to-market plans across platforms and product lifecycle stages by leveraging a digital marketing first plan.

4 years 1 month (1 year 10 months) • Developed strategic marketing initiatives in collaboration with Amazon subsidiaries to improve cost efficiencies by negotiating increase impression share-of-voice. • Created and developed the Discovery Program and improved content engagement and reactivation. • Improved communication between multiple external teams to increase marketing campaign execution and reduced campaign run time.

(2 years 4 months) • Managed relationships with major studios to acquire varies forms of content (Pay-1 movies, library movies, first-run series, etc.). • Identified and licensed top performing content on Prime Video • Successfully negotiated major studio renewal deals for library movies and TV series. • Optimized internal partnerships with BI, marketing, finance, and operations teams to streamline data analytics, discovery, payments, and publishing processes.

(1 year 10 months) • Executed Prime Video Channels marketing launch plan for mobile. • Developed relationship with central affiliate marketing team which become the highest driver of customer acquisitions.

(2 years 3 months) • Established and prioritized enhancements for the new product alongside the Product Manager, performing at a lower production cycle time than the national average. • Successfully introduced two new products in the market, allowing customers to further integrate themselves with the company’s brand and cut refunds by 50%.

(2 years 8 months) • Communicated with internal and external stakeholders to develop new standards and procedures for customer contact. • Managed and trained the creative team, including implementing systems, email organization methods, and eliminating duplicate quality assurance processes. • Increased the number of accounts each Account Manager was able to handle through various process improvement initiatives, allowing the company to reallocate 40% of staff from operations to customer retention departments. • Successfully introduced several processes that increased efficiency, providing hands-on training to 12 employees on how to utilize a mass emailing system to enhance customer communication. • Created relationships with 60+ contacts daily, regularly closing deals with a one-day sales cycle.

(2 years 8 months) • Provided oversight and managed production flow, client relations, vendor relations, quotes, pricing, and both Accounts Receivable and Accounts Payable. • Created and implemented business plans, developing Standard Operating Procedures (SOP) for hiring, management and establishing a community presence.