Work experience

• Key Account Manager Retail

  Haier Europe GmbH / Haier Group

  2024.02-2025.06

  (a year)

  •Built and scaled the retail and channel business from €78K to €4.3M revenue within 6 months •Key Account Management for major electrical retail chains (Expert,Euronics, EP, MediaMarktSaturn) •Development and management of additional sales channels (Rotcom,EDE Group, Avides, SASA, Kärcher) •National market development incl. cross-border cooperation with Austria / RedZac •Listing negotiations and contract & condition management at central buying group level •Full responsibility for sales planning, budget control, and forecasting •Planning and execution of sales promotions and retail activations •Coordination of marketing, trade marketing, and advertising activities •Definition of product portfolio, pricing, and go-to-market strategies •Sales analysis, forecasting, and KAM controlling •Planning, training, and enablement of field sales teams •Expansion and retention of customer base •Identification and development of new sales channels •Continuous competitive and market analysis •Active contribution to corporate and growth strategy KEY SKILLS (compact) •Strategic Sales & Negotiation •Key Account & Contract Management •Budget Responsibility & Forecasting •Customer Retention & Relationship Building •Leadership & Team Enablement •Strategic & Analytical Thinking •Persuasive Communication & Presentation •Networking & Stakeholder Management •Goal-Driven, Proactive Mindset •High Emotional Intelligence & Resilience LANGUAGES German: native speaker Englisch: B2 Upper Intermediate Hobbies • Photography • Running / Hiking • City trips • Golf Senior Key Account Manager (10/2022 – 01/2024) Key Account Manager MediaMarktSaturn / ROTCOM (01/2021 –09/2022) Sales Director D/A (Germany & Austria) (01/2015 – 01/2020) Retail Sales Manager (01/2014 – 12/2014) Key Account Manager MSD (05/2013 – 12/2013) Key Responsibilities & Impact •Took over commercial and leadership responsibility in an established brand environment, focusing on scaling market presence and revenues •Full sales and market responsibility for Germany and Austria, with revenue responsibility up to €60M •Strategic management of national key accounts and buying groups, includin MediaMarktSaturn and cooperative retail structures •Conducted central listing, contract, and condition negotiations •Ownership of budget planning, forecasting, and sales controlling •Developed and executed sales, pricing, and growth strategies aligned with corporate objectives •Planned and implemented trade marketing initiatives, promotions, and retail activations •Led, planned, and developed field sales and internal sales teams •Defined and optimized product portfolios and assortments in close cooperation with HQ •Expanded distribution, market share, and customer loyalty •Identified and developed new sales channels and business opportunities •Continuous market, competitor, and performance analysis
• Key Account Manager

  TrekStor GmbH

  2012.09-2013.02

  (6 months)

  •Led Key Account and Chanel Management across B2B and Retail structures •Drove market entry and brand launch of TELEFUNKEN LIGHT in Germany •Built and expanded customer and partner networks nationwide •Developed business cases, pricing models, and profitability calculations •Designed and delivered sales enablement and product training programs •Conducted competitive intelligence and market monitoring
• Head of Key Account Germany / Senior Export Manager

  Elta GmbH (Re-joined)

  2010.07-2012.08

  (2 years)

  •Managed German Key Accounts (e.g. Weltbild, EDEKA, Metro C&C,Euronics, Redcoon) •Oversaw Exports to Switzerland, Austria, Spain, Italy, Poland •Sales and budget planning, product launches •Trade fair organization and execution •Field service meetings, team support, and training

Educational experience

• fotostudio blende 8, bruhl

  Photographer Apprenticeship

  1984.01-1987.01

  (3 years)

Certificates