Chris Primous
EVP of Sales and Marketing@LiteTrace Brands
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Summary
Accomplished lighting industry professional with a distinguished career spanning applications, product development, sales, and policy consulting across the field's evolution. My experience includes key roles at industry leaders such as Acuity, Hubbell Lighting, Permlight, MaxLite, and serving as a consultant to the EPA's ENERGY STAR program. Currently serving as EVP of Sales & Marketing at LiteTrace, where I specialize in sales and marketing efforts designed to expand market penetration for our Mobile apps, Bluetooth® sensors, IoT building controls, and smart lighting solutions. I work closely with commercial luminaire manufacturers, ESCOs, lighting specifiers, sales agents, and building owners to implement LiteTrace's Keilton+autani solutions for commercial lighting controls and Autani's IoT platform solutions for intelligent commercial spaces and HVAC for delivering smart building and energy management systems. I bring a unique combination of engineering, marketing, and sales expertise with a keen business sense for applying LED and emerging technologies to add value and expand markets. My knowledge extends to OEM solutions, lighting solutions, smart building and development of innovative luminaires and lamps. Recognized as an authority on California compliance (T24/JA8, T20) for residential and hospitality lighting solutions. Proud recipient of the American Lighting Association Pillar of the Industry Award for contributions to advancing the field. Specialties: Mobile apps, private label, OEM solutions, energy management software, IoT integration, smart building technologies, Bluetooth® sensors, solid-state lighting systems, LED technology, energy-efficient solutions, luminaire manufacturing, residential and commercial lighting markets, and ENERGY STAR certification.
Work experience
EVP of Sales and Marketing
LiteTrace Brands2022.08-Current(4 years)Managing Principal
Lumassist2021.12-2022.08(9 months)Director Of Business Development
Tuya Smart2021.05-2021.12(8 months)Vice President of OEM Sales and Industry Relations
Maxlite2012.11-2021.05(9 years)Director of Sales
Intematix2011.07-2012.09(a year)Director of Sales and Business Development
Permlight Products Inc.2008.10-2011.07(3 years)Senior Manager
ICF International2007.08-2008.10(a year)Product Manager
Hubbell Lighting2003.07-2007.08(4 years)Applications Engineer
Acuity Brands Lighting1998.01-2003.07(6 years)Electrical Engineering Co-op
Eastman Chemical Company1992.08-1996.01(3 years)
Educational experience
University of Tennessee, Knoxville
1992.01-1997.01(5 years)
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