Chris Primous

EVP of Sales and Marketing@LiteTrace Brands
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Summary

Accomplished lighting industry professional with a distinguished career spanning applications, product development, sales, and policy consulting across the field's evolution. My experience includes key roles at industry leaders such as Acuity, Hubbell Lighting, Permlight, MaxLite, and serving as a consultant to the EPA's ENERGY STAR program. Currently serving as EVP of Sales & Marketing at LiteTrace, where I specialize in sales and marketing efforts designed to expand market penetration for our Mobile apps, Bluetooth® sensors, IoT building controls, and smart lighting solutions. I work closely with commercial luminaire manufacturers, ESCOs, lighting specifiers, sales agents, and building owners to implement LiteTrace's Keilton+autani solutions for commercial lighting controls and Autani's IoT platform solutions for intelligent commercial spaces and HVAC for delivering smart building and energy management systems. I bring a unique combination of engineering, marketing, and sales expertise with a keen business sense for applying LED and emerging technologies to add value and expand markets. My knowledge extends to OEM solutions, lighting solutions, smart building and development of innovative luminaires and lamps. Recognized as an authority on California compliance (T24/JA8, T20) for residential and hospitality lighting solutions. Proud recipient of the American Lighting Association Pillar of the Industry Award for contributions to advancing the field. Specialties: Mobile apps, private label, OEM solutions, energy management software, IoT integration, smart building technologies, Bluetooth® sensors, solid-state lighting systems, LED technology, energy-efficient solutions, luminaire manufacturing, residential and commercial lighting markets, and ENERGY STAR certification.

Work experience

  • EVP of Sales and Marketing

    LiteTrace Brands
    2022.08-Current(4 years)
  • Managing Principal

    Lumassist
    2021.12-2022.08(9 months)
  • Director Of Business Development

    Tuya Smart
    2021.05-2021.12(8 months)
  • Vice President of OEM Sales and Industry Relations

    Maxlite
    2012.11-2021.05(9 years)
  • Director of Sales

    Intematix
    2011.07-2012.09(a year)
  • Director of Sales and Business Development

    Permlight Products Inc.
    2008.10-2011.07(3 years)
  • Senior Manager

    ICF International
    2007.08-2008.10(a year)
  • Product Manager

    Hubbell Lighting
    2003.07-2007.08(4 years)
  • Applications Engineer

    Acuity Brands Lighting
    1998.01-2003.07(6 years)
  • Electrical Engineering Co-op

    Eastman Chemical Company
    1992.08-1996.01(3 years)

Educational experience

  • University of Tennessee, Knoxville

    1992.01-1997.01(5 years)
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