Cecilia M Díaz Araux
Product Marketing Advisor LATAM@Zebra Technologies
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Summary
Product Marketing Manager LATAM. Trilingual and International Executive with wide experience as Head of Marketing, Sr. Marketing Manager, Field Marketing and Communication & PR at technology companies. Solid background on: planning, execution, and tracking of marketing strategies, budget, data analysis, go to market strategy, demand generation, lead management, PR & Communications, content development, inbound & outbound programs, digital marketing [SEO, Google Ads, Email & Nurturing, Social media (organic & inorganic), channel marketing, marketing automation, online advertising, inbound and demand generations campaigns, promotions to end-user and partners, Events, MarComm]. Strong skills: Strategy, budget management, analytical, creative and innovation, good oral and written communication, assertive & interpersonal , strong customer-oriented, ability to work under pressure & to adapt quickly to change, teamwork. Trilingual (Spanish, English, Portuguese) Analytical Strategic Planning Vertical and Product Marketing Channel Marketing Digital and Social Marketing Brand Strategy Budget Management & Planning Consumer Behavior Public Relations and Communications Events and Sponsorships Cross-Functional Management ABM Strategy Strategic Partnerships Creativity and innovation Negotiation
Work experience
Product Marketing Advisor LATAM
Zebra Technologies2022.05-Current(4 years)Marketing Leader
Kyndryl2021.10-2022.04(7 months)Head of Audience Marketing Manager, Latin America & Caribbean
SAP2018.11-2020.02(a year)Head of Marketing, Latin America
Cornerstone OnDemand2013.10-2018.10(5 years)Head of Marketing, Latin America and Caribbean
SuccessFactors2012.04-2013.10(2 years)Field Marketing Director LATAM
Saba2007.04-2012.03(5 years)Enterprise MarComm Manager Mexico
Hewlett Packard Enterprise1997.01-2007.01(10 years)Account Supervisor - HP Mexico and Advertising Budget Coordinator HP LATAM & Caribbean
Leo Burnett Mexico1995.05-1997.06(2 years)
Educational experience
Aden Business School
Master Digital Marketing, Marketing, 90%2018.01-2020.01(2 years)Instituto Tecnológico Autónomo de México
Diplomado, Marketing1997.01-1997.01Instituto Tecnológico Autónomo de México
Bachelor of Business Administration - BBA, Marketing1989.01-1993.01(4 years)
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