Work experience

• Head of Sales, Power Quality

  Eaton

  2025.04-Current

  (a year)

  Leading Eaton’s Power Quality business in Malaysia, driving strategic growth across key verticals. Responsible for end-to-end sales leadership, including go-to-market strategy, key account development, channel engagement, and revenue performance. Focused on strengthening Eaton’s market position by aligning customer needs with innovative UPS and energy management solutions, while building strong partner ecosystems and delivering sustainable value to enterprise customers.
• SEA+ANZ Channel & Distribution Sales Director

  Intel Corporation

  2021.06-2024.11

  (3 years)

  8 years 11 months (3 years 6 months) Led regional sales & distribution strategy across SEA & ANZ, driving revenue growth focusing in IoT, Data Center, and FPGA sectors. Managed key regional distributors, key accounts (including EMSs), long tail accounts, aligning go-to-market strategies and sales execution. Developed strategic partnerships, market insights, and sales initiatives, increasing pipeline growth and forecasting accuracy. Recognized for leadership & sales excellence, consistently exceeding forecasted revenue targets and driving business expansion across SEA & ANZ. Transitioned the team to a modernized sales motion, improving efficiency and customer engagement. Led pipeline management and forecast accuracy, ensuring sustainable business growth.
• Inside Sales Team Lead

  Taiwan

  2019.04-2021.06

  (2 years)

  (2 years 3 months) Cultivated and managed strategic relationships between Intel and embedded (IoT) customers, with a focus on C-level executives, to drive business growth and technology adoption. Developed and strengthened distributor partnerships, leveraging their resources to support account growth, sales execution, and customer success. Identified key decision-makers, assessed customer needs, and provided tailored Intel solutions, effectively articulating product and service value propositions. Ensured alignment with Intel’s strategic goals, focusing on maximizing short- and long-term business opportunities and increasing customer preference for Intel architectures. Exceeded annual revenue and design win targets, working closely with Field Applications Engineers to drive adoption and implementation of Intel solutions. Communicated and aligned sales strategies with internal field teams and factory stakeholders, ensuring seamless execution and customer support. Led and managed the Taiwan Inside Sales Team, overseeing design wins, revenue performance, pipeline health, and account management, while fostering strong collaboration with key Taiwan stakeholders. 职位:Account Manager (Taiwan - APJ Inside Sales)
• Enterprise Sales Consultant

  Dell

  2014.03-2015.12

  (2 years)

  4 years 5 months (1 year 10 months) Key Contribution/ Achievement/ Award· One of the Winner of APJ Circle of Excellence Award FY15 (award event andpresentation in Italy) – Enterprise team Led inbound and outbound sales efforts via calls and emails, focusing on expanding market share and strengthening business relationships with both new and existing customers in Afghanistan, Pakistan and the Philippines. Established a reputation as a trusted business advisor, leveraging in-depth expertise in Dell’s technology, products, and services to deliver tailored solutions to customers. Analyzed market trends and customer needs, proactively identifying challenges and recommending strategic solutions to drive business growth. Collaborated with cross-functional teams across different geographies, ensuring seamless execution of sales strategies and customer support. Coached and mentored inside sales representatives, equipping them with the skills to effectively sell Enterprise products and meet revenue targets. Conducted regular training sessions on the latest Enterprise product releases, ensuring the sales team remained updated on key offerings. Overcame technical objections by clearly articulating Dell’s competitive advantages and aligning solutions with customer needs. Presented individual and team performance metrics in weekly reviews with peers and senior management, driving continuous improvement and accountability.
• Sales & Marketing Section Manager

  Affinex Innovation Sdn. Bhd

  2008.03-2011.08

  (3 years)

  (3 years 6 months) Developed and delivered turnkey solutions tailored for high-mix, low-volume businesses, ensuring customized and efficient offerings. Planned and guided sales activities for subordinates, driving team performance and goal alignment. Created marketing collateral, strategies, and proposals, enhancing brand positioning and customer engagement. Engaged with customers to understand their needs, presenting tailored solutions that align with business objectives. Led and managed sales and project teams, ensuring seamless execution of business strategies and customer satisfaction.
• Technical Support Engineer

  E-Fuelcell Technologies Sdn. Bhd

  2007.06-2008.02

  (9 months)

  Contributed to fuel cell UPS technology development and cost-reduction initiatives. Conducted circuit simulations and collaborated on customer-driven solutions.

Educational experience

• Multimedia University

  , Electronics

  2002.01-2007.01

  (5 years)
• SMK Convent Muar

  PMR and SPM, Science

  1997.01-2002.01

  (5 years)

Certificates