Work experience

• Chief Sales Officer (CSO)

  FAAM - Energy Saving Battery

  2024.11-2026.07

  (2 years)

  My responsibilities, including the development and execution of commercial strategies across all significant geographic regions where the group operates, the nurturing of existing commercial relations and the international expansion. I am an integral part of the Group's senior leadership team, contributing to high-level decision-making processes and the overall strategic direction of the company. This role demands a solid team-player with strategic acumen, proven sales expertise, technical knowledge and the ability to drive significant revenue growth on a global scale.
• Director of Sales Europe BESS

  CATL

  2023.11-2024.11

  (a year)

  To lead and develop the company's overseas energy storage business and promote the growth of sales; Externally responsible to lead the Team in commercial contract and price negotiation in the project bidding process, internally responsible for the preparation and decomposition of product quotations, and the coordination and cooperation between the project team and cross-function department; Achievement: Generate more than 7 GWh with Top Developer/ EPC’s, Utilities with CATL
• Director International Business Development

  Huawei Germany Digital Power

  2022.03-2023.09

  (2 years)

  The tasks and duties shall in particular include the responsibility for the execution of sales and Business Development in Germany related tasks within the organization according to the directions given by the supervisor and / or the management. Sales Acount Key Customer / Setting up Sales operations in Germany Market Development and marketing strategy Re-Positioning the brand of Huawei in Germany and EU Region
• International Business Development Director

  FIMER

  2021.02-2022.03

  (a year)

  FIMER is the fourth largest solar inverter manufacture supplier in the world. Specializing in solar inverters and mobility systems, Following the acquisition and integration of ABB’s solar inverter business in the first quarter of 2020, and under the umbrella of the renewed FIMER brand the newly acquired solar inverter portfolio continues to carry the ABB brand under trademark license agreement. .Market leader fimer.com Director of International Business Development Europe, Americas & Emerging Markets for the Commercial & Utility Scale segment. Rebuild / Setting up operations in Europe, Americas & Emerging Markets Market Development and marketing strategy Re-Positioning the brand of Fimer Emerging Markets EMEA & America’s Region Achievement: Generate more than 5 GW with Top Developer/ EPC’s, Utilities with FIMER
• DIRECTOR BUSINESS DEVELOPMENT EMERGING MARKETS EUROPE & LATAM

  KACO

  2018.01-2020.12

  (3 years)

  KACO new energy is a German manufacturer of solar PV inverters, storage and energy systems technology for solar plants of every size and module type. (Siemens AG) Setting up new operations in Spain, Portuga, Italyl, & Latin America and leading teams Market Development and Technology strategy for LATAM Government & Private Industry Positioning the brand of KACO on European & America continent Revenues of 100m EURO +.
• Vice President America: USA, Canada, & Latin America

  Vikram Solar

  2017.01-2017.12

  (a year)

  Setting up business development & operation usa, canada & latam for asian tier 1 solar panels manufactures I was in charge of creating, supervising and training Sales Teams, positioning, representation and developing sales structures in Mexico, Central America, Caribbean and South America.
• VICE PRESIDENT BUSINESS DEVELOPMENT & SALES LATIN AMERICA & EMERGING MARKETS

  GCL System Integration Technology Co.,Ltd

  2016.03-2017.02

  (a year)

  GCL System Integration Technology (Stock Code 002506.SZ), the World’s largest renewable energy manufacturer (silicon, wafer, cell and module manufacturer, providing wafers for companies like Trina and Jinko). No. 1 silicon and wafer manufacturer in the world. www.gclsi.com Setting up Operation. Leading a Team of International Professionals of Sales & Marketing, Business Development and Logistics in all Latin America & Emerging Marketing. Managing GCL’s international expansion to LAC region, positioning and establishing sales and operations throughout the region covering GCL’s entire product range. Responsible for setting and meeting regional sales goals established annually Create and execute sales & marketing strategy for the region and individual countries. Responsible for developing proposals for prospective markets and then executing on such proposals at the transaction level, both directly and through managing the BD and sales transactions. Manage the day-to-day aspects of closing strategic transactions and projects, including utilization of outside legal counsel, engineering, and other functional areas Responsible for ensuring that financial analysis/modeling conducted, and transactions and projects evaluated consistently within the overall context of shareholder value and business objectives Lead channel development and communications including distributor and integrator relations, training and education; participate in customer training, marketing support and education activities. Representative with trade associations and government-related and/or policy-related meetings / events. Recruit, train and manage personnel to assist in execution of business plan, sales targets and marketing. Implement disciplined sales processes, approaches, tools, and metrics to maximize opportunity conversion and forecasting accuracy.
• Director Latin America & Caribbean

  Jinko Solar Co., Ltd.

  2013.08-2016.03

  (3 years)

  JINKO - Top solar module manufacturer in the world, with over 10,000 employees in 12 global offices worldwide, listed in the NYSE. Setting up and Implement marketing structures and sales in Latin America and Caribbean. Developing strategies for marketing, positioning and development. Supervising and training Sales Managers in Mexico, Chile, and Brazil on sales and marketing. Building and managing key strategic alliances. Representative in international negotiations with international Clients, Chambers and Organizations, e.g. Mexico DF, Sao Paulo, Santiago, Shanghai, Panama, Miami, Lima, Kingston, Montevideo, San Jose. Identification of new business opportunities and definition of targets and marketing strategies. Market research: analysis of market & competitive intelligence. Press Releases and Interviews for international newspapers and magazines in Latin America. Achievements: More than 2GW Sold From 2013 to 2016, I was setting up Business Development & Sales Operation in America &LATAM for Asian Solar PV Manufactures Tier 1 like Jinko Solar (NYSE), GCL System Integration Technology, silicon, wafer, cell and module manufacturer) and Vikram Solar, the largest PV manufacturer in India, belonging to Vikram Group with a history of more than 40 years manufacturing high quality machines. Besides I was in charge of creating, supervising and training Sales Teams, positioning, representation and developing sales structures in Mexico, Central America, Caribbean, and South America. ( Team 14 Members)
• Regional Sales Director

  Yingli Green Energy Americas, Inc.

  2012.12-2013.07

  (8 months)

  Develop, refine and execute the YGEA marketing and business plan to realize sales objectives. Identify/develop channel partners and direct-sale key accounts in line with business plan targets. Effectively communicate Yingli’s value proposition, build positive brand recognition through marketing. Recruit, train and manage personnel to assist in execution of business plan, sales targets and marketing. Implement disciplined sales processes, approaches, tools, and metrics to maximize opportunity conversion and forecasting accuracy. Manage marketing and customer pricing strategy including sales incentives and customer loyalty. Lead channel development and communications including distributor and integrator relations, training and education; participate in customer training, marketing support and education activities. Representative with trade associations and government-related and/or policy-related meetings / events. Perform initial financial due diligence on customers. Perform market research and communicate trends, analyses and recommendations. Assist in the creation of commercial sales materials (e.g. customerproposals, sales presentations, marketing brochures, etc.)
• Director Market Development

  Siliken S.A.

  2008.06-2012.11

  (4 years)

  SILIKEN - Siliken Deutschland (Germany 2008), Siliken ROW (Rest of World 2009), Siliken Americas (2010-2012). Market research and creating strategies for marketing, positioning and development. Supervising and training Sales/Regional Managers in Europe, US, Latin America on sales and marketing. Representative in international negotiations with international Clients, Chambers, local governments, and Organizations, e.g. Brussels, Munich, Prague, Tel Aviv, Athens, Abu Dhabi, Amsterdam, London, Seoul, Istanbul, Toronto, Warsaw, Zurich, New York, Budapest, Mexico, Sao Paulo, Santiago. Achievement: 13 % of the Sells Silken ( 500 Million European Company) 2008 to 2012 I create & lead Sales & BD, Inside Sales in Europe and America (Canada and USA) * more than 18 members .
• International Sales New Markets

  Aleo solar AG, Germany

  2006.05-2008.05

  (2 years)

  I started out in International Market Development and then changed to International Sales New Markets in the second half of 2007. Finding new customers in markets not covered by the sales force (Belgium,France, Portugal, Holland, Latin America, Middle East, Eastern Europe, etc.) Direct sales responsibilities to these customers. Lead Management, Data Mining, Market Research, Preparation of Business Profiles. Representative in international negotiations, exhibitions and events, e.g. Brussels, Lisbon, Madrid, Paris, Beziers/Saint-Pons. Hannover 2006/2007/2008 & Madrid 2008: Business Promotion between the European Union and Latin America. Representative with international Clients, Chambers of Commerce and organizations. Coordinator at international exhibitions like: GENERA / INTERSOLAR / SPI.

Educational experience

• Universidad internacional de las americas

  MBA

  2013.01-2014.01

  (a year)
• Universidad Nacional de Costa Rica

  Licenciatura Degree in International Trade

  2000.09-2003.05

  (3 years)
• Universidad Nacional

  International Trade

  2000.01-2002.01

  (2 years)

Languages