Summary

Work experience

• Director, APAC Strategic Business Development

  Onsemi

  2001.04-Current

  (25 years)

  2022.08——2026.02，Director, APAC Strategic Business Development, Singapore. Reporting to the Global Business Unit Vice President at the US (Scottsdale, AZ) Headquarters. Team Leadership - Recruited, mentored, and directed a high-performing team of regional Business Development experts, leveraging cross-regional best practices focused on the Automotive, Industrial Renewables / Automation, and Cloud AI sectors. Revenue & Gross Margin - Championed strategic P&L management initiatives to drive revenue growth through high-value share gain while achieving robust gross margins and profitable sockets with an $850M product portfolio coverage. Business Development – Orchestrated strategic demand creation and funnel expansion initiatives, contributing to a $3.9B pipeline in 2025. Engineered high-value and profitable Design Wins across OEM, Tier 1s, and Distribution / Channel Partners. Advocated solutions selling across onsemi's product portfolio. Power Semiconductor Growth Catalyst - Spearheaded the regional rollout of MOSFET, IGBT, and SiC portfolios for Automotive Electric 2-Wheeler (E2W), Industrial Renewables / Automation, and AI, utilizing the China Playbook to secure a $900M new design-win pipeline with APAC market leaders, contributing $225M in new revenue growth for the region. Regional Strategic Playbook - Devised the China expansion strategy and ‘China Speed’ for the APAC region, capitalizing on high-growth EV trends from the Chinese EV ecosystem to accelerate Power semiconductor solution adoption among emerging OEMs in India (Mahindra) and Vietnam (Vinfast). Strategic Corporate Interface - Served as the primary Corporate-to-Asia bridge, translating complex geopolitical shifts and indigenous competitive threats in China into actionable R&D roadmaps for global leadership. ‘China-Plus-One’ Supply Chain Resilience - Orchestrated the strategic migration of commercial functions from North Asia to ASEAN (Vietnam, Malaysia, and the Philippines), ensuring supply continuity for global accounts. 2017.11——2022.07，Director, APAC Automotive Business Development——Onsemi, Shanghai, China. Reporting to the Global Head of Automotive Business Development at the US (Phoenix, AZ) Headquarters. APAC Leadership – Held regional business development and technical marketing leadership for the Automotive sector in the APAC region (China, India, Japan, Korea, Southeast Asia). Bicultural Leadership & Team Scaling - Established and recruited the pioneering high-performing team of regional Business Development experts, cultivating a culture of ‘China Speed’ execution while ensuring alignment with corporate standards. EV Ecosystem Market Dominance - Engineered and executed the Go-to-Market (GTM) strategy for Power semiconductor solutions, resulting in over $150M of regional design wins for the first time and securing ‘Preferred Supplier’ status with top Chinese EV OEMs (NIO, BJEV, Li-Auto, GWM), with a lifetime platform design value of $1B. Customers Partnership – Fostered and strengthened high-level ‘Guanxi’ and commercial partnerships. Built and nurtured the next wave of strategic relationships with Chinese Automotive OEMs (XPeng, GAC, SAIC, Geely, FAW, etc.), ensuring onsemi’s inclusion in next-generation EV model platforms. Leveraged cross regional customer coordination to enhance Asia Pacific market share. IGBT & SiC Adoption – Focused on high power semiconductors (IGBT & SiC), spearheaded the strategic design-in of power discretes and modules for high-voltage traction inverters, capturing significant market share within the EV segment and displacing key European competitors. Inter-Collaboration – Maintained clear alignment and communication with Business Units, Sales, Distribution / Channel Partners, R&D, Operations, Supply Chain, Pricing, and cross-functional teams to ensure alignment of goals, strategies, and priorities. Market Intelligence – Refined GTM strategies through comprehensive market analysis and intelligence data. Investigated and proposed proactive action plans to stay ahead of market competition. 2011.07——2017.10，Manager/Senior Manager/Director, Business Unit Product Engineering——ON Semiconductor, Malaysia. Reporting to the BU GM at the US (Phoenix, AZ) Headquarters. APAC Engineering Leadership – Led a diverse team of 40 project managers, program managers, NPD engineers and product engineers across APAC (China, Philippines, Japan, Vietnam, Singapore, and Malaysia). Synergized Product Engineering team KPIs in alignment with Business Unit goals and objectives, ensuring relevance to business strategies. Business Strategy - Established collaborative relationships with Global Sales and Marketing teams to define strategic alignment in driving revenues and providing product technical support to customers. Achievement – Directed company-wide programs and initiatives, including new productdevelopment (NPD), cost savings, yield enhancement, capacity expansion, and product / technology transfer through collaboration with BU, internal manufacturing, foundries, OSATs, and supply chain with $500K annual savings impact. Resource Planning & Customer Focus - Assigned engineering resources to manage day-to-day regional operational and sustaining activities of product portfolio with critical direct interface with internal customers from manufacturing operations, foundries, OSATs, marketing, field applications, supply chain, and customer quality, as well as external customers. Problem solving – Addressed customer escalations within the required timing window; coordinated with matrix team from Operations, Customer Quality and BU stakeholders for problem resolutions to ensure no product support gap. Mentoring - Coached and mentored staff for exposure and career development; spearheaded and defined succession planning program. 2004.09——2011.07, Section Manager, Business Unit Product Engineering——ON Semiconductor, Malaysia. Reporting to the Business Unit Director at the US Headquarters (Phoenix, AZ). Pioneer - Established a brand new Product Engineering department for the Business Unit located in Malaysia and China as an extension of BU-owned resources in the US. Engineering Leadership - Fostered collaboration with key members of internal wafer fabrication and assembly & test manufacturing sites, foundries and OSATs to ensure robust communication and effective technical problem solving of product issues. Led and facilitated cross-functional teams from Process / Equipment Engineering and Operations. Product Line Strategies - Led the development and execution of product strategies to achieve cost savings and Gross Margin targets through new product development, cost reduction (direct materials, site transfer / new site qualification), fab / A&T capacity expansion, and yield enhancement projects. Project Management - Benchmarked competitor product portfolios, specifications and packaging to identify cost reduction opportunities (including manufacturing process platform simplifications, die size and process optimization, and new material qualification) and new product opportunities. Quality - Held ownership for resolving customer quality escalations and applications issues to ensure continuous product up time without causing disruptions to manufacturing operations. 2001.04——2004.09, Engineer, Wafer Fab——ON Semiconductor, Malaysia. Reporting to the local Factory management for operational manufacturing support. Sustaining - Engaged in day-to-day manufacturing sustaining activities to meet production output KPIs. Cost - Participated in Silicon cost reduction projects through new supplier qualification, process simplifications, and new material qualifications. New Products - Qualified and released new products into mass manufacturing wafer fabrication mode. Scraps - Achieved reduction in product scraps via various yield optimization projects. Quality – Conducted wafer and process optimization to maintain quality performance and the zero defect goal.

Educational experience

• National University of Singapore Business School, Singpaore

  Accelerated Management Program (AMP)

  2023.05-2024.02

  (10 months)
• INTI International University

  Master of Business Administration (MBA)

  2009.09-2011.09

  (2 years)
• University of Hertfordshire, United Kingdom

  Master of Arts (MA) - Management Studies

  2009.09-2011.09

  (2 years)
• National University of Malaysia (UKM)

  Bachelor (Hons) of Engineering - Microelectronics Engineering

  1998.01-2001.03

  (3 years)

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