Work experience

• Head of District Sales

  Xiaomi Technology Germany GmbH

  2020.12-Current

  (5 years)

  www.mi.com Xiaomi Corporation was founded in April 2010. Xiaomi is the third largest smartphone brand in the world. Currently, Xiaomi products are present in more than 80 countries and regions around the world and hold a leading position in many markets. Reporting lines: CEO Germany, Director Retail Operations Joined as Senior Sales Manager E-Commerce Promotion 04/2021 to Senior Retail Operations Manager Promotion 05/2022 to Head of Retail Field Force Promotion 02/2024 to Head of District Sales Manager • Budget responsibility in the multi-digit million range for the areas of District Sales Force Team for Open Market and Operator Channels • Technical and disciplinary responsibility for the Field Force (5 District Sales Managers, 16 Regional Key Account Manager Open Market and Operator Channels, 12 Training Managers, 32 Brand Ambassador, 120 Sales Promoter) • Budget and sales responsibility (sell out) for blue chip customers in the stationary trade (Media Markt, Saturn, Expert, Euronics, etc.) • Interface function with Retail Department, Key Account Management, Trade Marketing and Go-To-Market Team as well as other departments • Control of external service providers/agencies in the field service, Trade Marketing, Retail Store Operations and Logistics • Preparation of forecasts, target setting & monitoring of progress via KPI reports (weekly/monthly) to the management in Germany as well as to the Chinese headquarters Successes (Head of Retail Field Force) • ~36.5% national revenue growth in smartphones and AIOT products in 2023 • Restructuring of the field force team, focus on optimised customer service, development of additional sales potential, improvement of the in house share with existing retail partners as well as improvement of the visibility of the Xiaomi brand in stationary retail. • Profitability analysis and closure of shop-in-shop locations and the Mi-Store Cologne location (in close coordination with the licensee). • Restructuring of the Sales Promoter Team (cost reduction and increase of sell out by changing the frequency of deployment, training structure and commission model) • Introduction of new reporting APPs for KPI control (RetailManagement Systems) • ~42% cost reduction in the area of shopfitting and logistics
• Head of Operations

  OPPO Germany www.oppo.com

  2020.04-2020.10

  (7 months)

  OPPO is a leading global smartphone brand, the fifth largest smartphone company in the world. Since the launch of its first smartphone, OPPO has relentlessly pursued the synergy of aesthetic and innovative technology. Reporting line: CEO OPPO Germany Joined as Head of POS Management Promotion 09/2020 to Head of Operations • Management responsibility 15 employees (internal) disciplinary, 85 further employees (external) • Expansion and restructuring of the field sales team (Regional SalesManager, Sales Promoter, Merchandiser) • Budget and sales responsibility (sell out) for blue chip customers in the stationary trade (Media Markt, Saturn, Expert, Euronics etc.) • Development of cooperations, sales promotion and POS concepts • Interface function with key account management, marketing and go-to-market team as well as other departments • Management of external service providers/agencies in the retail sector • Define and control progress via KPI reports (weekly/monthly) Successes • Contract agreement and implementation TOP 50 OPPO Experience Table / SiS within 10 weeks • Realisation OPPO 120sqm SiS Flagship Saturn HH Mönckebergstrasse within 7 weeks after signing the contract. • Establishment and successful deployment of a sales promoter team, first-time KPI reports and shelf share/competitor analyses on a market basis • New/restructured Regional Sales Manager territories (costreduction and increase Sales Performance) • Introduction and implementation of reporting APP (KPI), as well as • "D-A-C-I" framework within the areas of responsibility
• Group Manager Channel Marketing D-A-CH

  devolo AG Germany

  2016.07-2019.09

  (3 years)

  www.devolo. de devolo AG, based in Aachen, Germany, is a German manufacturer of network technology for end customers, commercial users and products for the smart grid. The company is the driving force behind PowerLAN home networking via the household power line in Germany and is now the global market leader in this segment. Reporting line: Vice President Marketing Consumer Business Joined as Channel Marketing Manager Consumer Business. Promotion 04/2017 to Group Manager Channel Marketing D-A-CH • Management responsibility 2 employees disciplinary, 2 others technical • D-A-CH marketing budget responsibility for blue chip customers in stationary/online retail (Media Markt, Saturn, Expert, Euronics,Amazon, ebay, Alternate) • Development of cooperations, promotion and POS concepts in direct communication with devolo sales teams and partners • Sales interface to marketing and product management • Presentation of the marketing area to sales partners • Development and implementation of national and regional marketing and customer loyalty concepts • Budget responsibility and control of external service providers/agencies in the area of trade/online marketing • Creative conceptualisation of innovative and practicable trade marketing for the B2C/B2B product portfolio Successes • Introduction and implementation of the "D-A-C-I model" within the business unit • Development of a sales & merchandising app for visit optimization and documentation incl. connection to existing CRM/merchandise management systems • Establishment and successful deployment of a merchandising team, first-time KPI reports and shelf share/competitor analyses on a market basis • New/restructuring of all online presences, Amazon/ebay/ Alternate etc. • Initialise/successfully change the marketing tone and focus on new end-customer target groups based on market research results. • Successful revision of all trade fair/event presentations
• Sales Manager with power of attorney

  Consilia GmbH Düsseldorf

  2015.10-2016.06

  (9 months)

  Germany, www.consilia-group.com Founded in 2012, Consilia GmbH supports its customers nationwide with trade fairs, events and the realisation of shopfitting concepts. Already in 2014, more than 80,000 hours of service were successfully provided for customers. The extended market requirements are met by a permit for temporary employment. Thanks to satisfied customers and positive recommendations, recurring events such as Rock am Ring, Nature One, Holi Festival and Hessen Day are among the projects. Our core team also provides permanent support for the Lanxess Arena in Cologne and the World Congress Center in Bonn. Reporting line: Commercial Managing Director • Management responsibility 2 employees disciplinary, 2 others technical • National budget responsibility for the areas of sales and marketing • Responsible for the implementation of the sales targets in Germany • Development and implementation of sales and customer loyalty concepts • Budget responsibility and control of external service providers/agencies in the area of trade marketing
• Head of Sales & Operations D-A-CH

  www.plentycards.com

  2011.03-2015.09

  (5 years)

  Plentycards GmbH Munich The services of Plentycards GmbH (formerly Premier Marketing GroupGmbH) cover all areas that can be found in the fast-growing electronic value, voucher card segment. Direct POS service customers include ePay/Transact GmbH, Incomm GmbH, Retailo GmbH, iTunes, Sony PSN, Microsoft, Google Play, Amazon, Jochen Schweizer, mydays and many more. The retail partners here in the D-A-CH region include the channels Media Saturn Holding/MSB, Rewe, real ,-, Kaufland, Netto,lekkerland, Manor, Libro and numerous other retail chains in the CE/Convience/Retail sector. Reporting line: Commercial Managing Director Joined as Sales Manager Germany Promotion in 2012 to Head of Sales D-A-CH Promotion in 2014 to Head of Sales & Operations D-A-CH • Management responsibility 20 employees disciplinary, 3 others professional • Overall responsibility for sales and merchandising targets in the D- A-CH region • Recruitment and training of sales staff (D-A-CH) • Direct support for Blue Chip customers iTunes Germany/Switzerland, Amazon, Google Play, Sony PSN, mydays, Rewe, lekkerland, Media Saturn Holding • (DE) / Media Saturn Beteiligungsgesellschaft (AT), Expert, Euronics, real ,- COOP (CH), Manor (CH), Migros (CH) • Define and control KPI customer reports • Budget responsibility and control of external service providers/agencies in the area of trade marketing • Development and generation of new customer projects, example: mydays Shop in Shop, category management/analysis and update of POS placement at Manor Successes • Increase in order volume and successful implementation of sales/merchandising visits to 27,000/year in 2014 • Successful "Start Up" phase in 2011 and steady growth • Establishment of the sales and merchandising team in D-A-CH in 3 months • Generation of additional blue chip customers such as mydays, Manor in 2014
• Sales and Merchandising Manager

  Lebara Mobile Ltd. Düsseldorf

  2009.08-2011.03

  (2 years)

  Germany, www.lebara.de Lebara Mobile was the first low-cost mobile operator for international calls in the Netherlands in 2004. At the beginning of 2010, 2.5 million customers in the Netherlands, Denmark, Spain, Switzerland, the United Kingdom, Australia and Germany. Reporting line: Commercial Director/ Head of Sales Joined as Merchandising/Event Promotion Manager Promotion in 2010 to Sales & Merchandising Manager • Management responsibility 12 employees disciplinary, 2 others technical • National budget responsibility and implementation of Lebara Partner Shops • National budget responsibility for the advertising media warehouse • Recruitment and training of sales staff (national) • Responsible for the implementation of the sales targets in NRW Successes • Establishment of the NRW sales team in 2 months • Implementation of 150 branded shops in the Group CI in 6 months • Participation in the entire start-up process and product launch in Germany • Establishment of the Merchandising/Event Department 2 months • Planning and implementation of the commission/remuneration model for promoters
• marketing

  www.poschannelone.com

  2008.07-2009.07

  (a year)

  Foundation of a network agency in the field of sales and POS • Development and implementation of concepts for the management of external sales staff for medium-sized companies • Planning and implementation of trade fairs, shop displays and events • Development and implementation of concepts at the POS (Project work) 2008 Consultant for Commercial Agents, Ströer AG Cologne Germany, www.stroeer.de The Ströer Group is one of the largest international providers of out- of-home media and street furniture. The core market is in Europe. Reporting line: Commercial Managing Director, Sales Manager • Development and implementation of HR concepts for staff recruitment and a nationwide remuneration model • Development and implementation of concepts in the areas of training, administration and controlling • Development and implementation of a concept for the management of commercial agents Contract management (approx. 100employees) Successes • Development of the remuneration system in 3 months • Building up the sales representative team Germany in 3 months
• Samsung

  Regional Trade Marketing West

  2003.07-2007.07

  (4 years)

  Samsung Electronics GmbH Schwalbach Germany, www.samsung.de Samsung Electronics GmbH Deutschland in Schwalbach/Taunus, founded in 1982, has played a major role in Samsung's success. With more than 400 employees, the German company generated sales of 2,132 billion euros in 2009. Reporting line: Corporate Marketing Manager Joined as Promotion/Merchandiser Coordinator Promoted 2004 to Regional Channel Marketing Coordinator Promotion 2005 to Regional Trade Marketing Manager West • Management responsibility 2 employees disciplinary, 5 others technical as well as external employees (120 promoters) • CE - Product areas: IT Cluster, Brown/White Goods, Mobile, MP3 • Definition and negotiation of top shop contracts as well as space formats and shop display in retail, with a focus on Media Saturn Group and specialist retailers • Operational and communicative interface between product marketing, corporate marketing and sales. • Operational planning of the shop display construction, coordination, area acceptance • Budget and results responsibility for promotion activities in NRW • Organisation and implementation of marketing and sales measures as well as special formats and trade fairs. Successes • Cost reduction of shop-in-shop/area concepts by 40 • Most successful sales team over several years (promoters) • Expansion of brand awareness in the NRW region • Interface to regional sales and successful implementation of cross- selling projects across divisions
• Product Trainer

  Thomson OHG Hannover

  1999.01-2003.06

  (4 years)

  www.thomsontv.de Today, over 100 million consumers worldwide place their trust in the group TCL. In 2008, more than 15 million televisions and about 14 million mobile phones were sold worldwide. TCL's technological dynamism has catapulted the group to 5th place for televisions sold worldwide (5.9% of the global market). Reporting line: Area Manager NRW • Floor sales training for sales staff in Media and Saturn stores and specialist retailers • Sales and product training on new products • Support and advice at trade fairs • Market analyses & daily reporting
• IT Systems Manager

  WIPA in Essen

  2001.03-2003.01

  (2 years)
• Community Service Worker

  Z.A.K in Oberhausen

  1997.12-1998.12

  (a year)

  Hans Böckler Higher Commercial School in Oberhausen Elsa Brändström High School in Oberhausen Adolf Feld Primary School in Oberhausen KNOWLEDGE Languages IT skills Other German (mother tongue), English (fluent) Microsoft Office Car driving licence