Balvinder

Sales Manager
DelhiNationality India
Share

Summary

16 + years of progressive experience in Category Management, Business Development, Merchandising & Digital Marketing with proven abilities in setting up and managing business operations of categories like Mobiles, Mobile acc, Appliances, Electronics and Auto Accessories from scratch, which have developed into following key competencies : •Entrepreneurial mindset with proven abilities in managing categories independently and with a willingness to initiate, innovate and implement process changes that have a significant positive impact on business outcomes. •Experience of working and leading cross functional teams of category, merchandising & marketing Core Competencies • Business development • Category Management • Merchandising • Digital Marketing

Work experience

  • Sales Manager

    Reveuse fasions and lifestyle pvt ltd
    2022.08-Current(4 years)
    Handling sales of Numi paris eyewear brand for Delhi NCR, Uttrakhand, Haryana and Punjab Market. To identify top retailers and onboard them . Added 100+ new retailers in assigned territory. Create new programs to meet the needs of our channel partners and help them exceed revenue expectations with our product. Communicate up-to-date information about new products and enhancements to partners. Travel to meet with existing and potential clients . Ensure Regular payment follow up as per credit terms and try to get repeat orders in subsequent time. Show less
  • Sales Manager - Dita Lancier

    Viaalux
    2021.02-2022.07(a year)
    VIAA LUX LLP, Gurgaon as Sales Manager – DITA LANCIER Key Result Areas : • Work with the management team to set revenue and sales goals on a monthly, quarterly, or annual basis • Managing Pan India Channel Sales for the niche category eyewear and responsible for all the key accounts roles across. • Create new programs to meet the needs of our channel partners and help them exceed revenue expectations with our products • Ensure accurate reporting on lead generation and sales efforts, including pulling data and metrics to provide detailed information about pipeline status • Communicate up-to-date information about new products and enhancements to partners. • Travel to meet with potential and existing clients. Show less
  • Area Sales Manager

    PRAMUKH OPTICALS PRIVATE LIMITED
    2017.08-2021.02(4 years)
    Pramukh Opticals Pvt Ltd, Delhi as ASM North - Key Result Areas: • Effectively handling sales for international brands –Hublot, Polo Ralph Lauren, Adidas, Azzaro, Guy Laroche, Henry Julian, BMW, Harley Davidson, Gantt and two home brands (Elvis & Spartan) through local retail partners and MBO’s in Delhi NCR, & UP • Accountable for ensuring maximum wallet share of Azzaro, Guy laroche, Elvis & Spartan Brand. • Managing Top 75Retail Stores across assigned territories. • Basic functions include Store visits, Payment Follow up and maintaining healthy relationship with owners. • Highlights Achieved 5 Timessales growth in 1st QTR and continued giving 10 to 20 %monthly sales growth. Show less
  • Ecommerce Manager

    Technix electronics pvt ltd
    2016.08-2017.07(a year)
    • I handle a monthly business of 6+ Crores by selling unboxed Mobiles/Accessories/Appliances/Watches Category in the selected marketplaces(ebay / Shopclues / Amazon). • Responsible for Procurement of EOL/Liquidation/Refurbished Stock directly from Brands/Distributors/Ecomm marketplaces etc. • Handling the digital marketing end to end with outsourced agencies to grow the business of company website (www.rockingdeals.co). • Grow the online business by 15 to 20% Month on Month by focusing upon Product, Price & Promotion. • Responsible for the performance of 10 employees for Product listing, Product QC & Warehouse Operation. Show less
  • Category Portfolio Manager

    AskmeBazaar
    2015.02-2016.07(a year)
    • Category Business Manager (Mobile/Mobile Acc, Home & Kitchen, Auto Acc. and Home Entertainment Category): Responsible for top lines, revenues, partnerships & operations. • Sourcing (Flash Business - Electronics / Auto / General Merchandise Category) – Responsible for Sourcing of EOL Products, Liquidation deals for said categories to sell off on our Flash Model. • Responsible for maximizing topline and bottom line for Categories assigned • Drive Business growth and market Share of the Category with strong product, competition and consumer analytics • Identify High Potential Sellers and consolidate seller base. • Formulate and implement sourcing roadmap to build catalogue across 40 cities for (NDD) • Daily Relationship Management activities with top sellers to drive their listings; monitor their operations and revenue growth. • Closed direct brand tie-ups with Bajaj Electricals, Pigeon, Butterfly, Maharaja Whiteline, Wonderchef, Panasonic, Intex, Micromax, JBL, F&D, Lava, samsung & Apple. • Handle various Merchandising aspects (Affiliates, GDN, PLA, MPA, FB, SEO etc.) for the category growth. • Analyze and preparing regular Category Performance reports, forecast trends and conducting Competitive analysis • Led a team of 5 direct reportees for sourcing & Digital Marketing. Show less
  • Category Manager - Mobile / mobile & IT acc/ auto / home & kithcen

    Rediff.com India Ltd.
    2011.10-2015.01(3 years)
    • Identifying new vendors & brands to enhance sales & overall product portfolio for concerned category. • Managing portfolio for 100+ brands of International/National & along with domestic brands & key accounts across categories. • Developing & Maximizing Growth of Category (Mobile/Mobile Acc./Home & Kitchen/Auto Acc Category) through Strategic Sourcing of Brands/Vendors, Efficient Planning , Right Merchandise Mix & Sales Promotions. • Turnaround the category from scratch, have on boarded 500+ vendors across categories and grows their performance by 40% Quarter on Quarter. • Ensures that the product placed on n site is relevant to category, features and USP well explained to the viewer in simple customer centric language. • Monitors the last mile, i.e., logistics from Vendor to end customer – is timely and as per order. Show less
  • Account Manager - Radio Mantra 91.9 FM

    Radio Mantra (Radio Initiative of Dainik Jagran Group)
    2009.02-2011.10(3 years)
    • Generating Revenue for the station through Air time selling & meeting the sales target • To source and secure new business to ensure optimal growth for the company • Service current accounts and develop new accounts to meet sales targets • To optimize retention of existing business. To convert non advertisers/Cable/Flyer Advertisers into Radio Advertisers • Including radio in advertising plan of print advertisers. Carrying out exclusive campaigns • Written brief to the programming for Spot/Commercial based on the Client's Inputs and ensuring that the spots are scheduled correctly according to the Client's need. • Interfacing with clients and promoting the company’s products. Maintaining close coordination with key decision makers in target organizations for securing acceptance for the company’s products, thereby generating business • Ensure maintenance of databases for clients and agencies. Show less
  • Team Leader

    Unilever
    2007.06-2009.01(2 years)
    • To work toward developing a process to make things easier, simpler and accurate, to generate more efficiency out of the sales team. • Solving all types of sales queries of Customers. • To communicate new sales opportunities to the entire sales team. • To provide training .i.e. on the job and off the job training to the Sales Team. • Managed Sales Promotional activities.

Educational experience

  • IILM

    Master of Business Administration (MBA), Marketing
  • Chatrapati Sahuji Maharaj Kanpur University, Kanpur

    Bachelor of Commerce (BCom), Business/Commerce, General

Languages

English
Fluent
Hindi
Resume Search
Nationality
Job category
City or country
Jobs
Candidates
Blog
Me