Atif Rasheed

Pre-sales technical supportLive in FinlandNationality
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Work experience

  • Lead Application Engineer for Data Centers

    Eaton Electric Oy
    2022.11-Current(3 years)
    Over 10 years of experience in battery system study,sizing, and design for UPS and data center applications. Hands-on expertise with lithium-ion batteries (LFP, NMC, LMO), VRLA (AGM), pure lead, Ni-Cd, zinc-based batteries,and supercapacitors. Led battery sizing and solution definition for key EMEA customers, supporting AI load filtering and ramp-up/ramp down control. Designed battery solutions for frequency regulation, peak shaving,and demand shifting applications. Delivered customer and partner training on lithium-ion battery standards and safety regulations. I support large data center projects with an annual project value exceeding€200 million. I support large data center projects with an annual project value exceeding€200 million. I work as a Lead Application Engineer,specializing in developing and implementing UPS solutions I work as a Lead Application Engineer, specializing in developing and implementing UPS solutions to address the to address the power&energy related challenges faced by large and hyperscale data center power&energy related challenges faced by large and hyperscale data center customers. customers. • I actively collaborate with country sales organizations and key consultants across EMEA on colocation data center projects,providing comprehensive UPS,battery solutions, and support for LV switchgear panel design challenges. • I serve as the Lead Application Engineer and Solution Architect for our modular solutions and pods designed for data centers. • I work closely with our R&D teams to feedback market information &key customer requirements for roadmap planning and prioritization. • I collaborate with customers and aggregators to optimize UPS systems for grid support functionality.This involves ensuring compliance with local TSO/DSO requirements, selecting and sizing appropriate battery solutions,designing and sourcing DC panels,and supporting grid compliance testing. • I advise and guide our customers on safety standards and requirements related to lithium-ion batteries in stationary applications. This includes ensuring compliance with applicable IEC62619, NFPA for fire safety, and UL9540A for energy storage systems. I also support them in designing battery rooms to ensure safety and adherence to both local and international regulations. • As a qualified electrical worker at Eaton,I test new UPS features and products at our test labs and support field engineers during the commissioning process. • I also perform partial power system analyses to ensure the coordination of protective devices. • I host technical trainings for internal&external engineers and develop e-learning courses for our data center sales managers in EMEA. • I also host factory acceptance testing events and new product/feature demonstrations towards our key customers. • I also write technical&application notes for our customers.
  • Product Manager

    Eaton Electric Oy
    2021.09-2023.12(2 years)
    I worked as product manager for Eaton marine and industrial UPS products &accessories. I managed products generating annual revenue of€10 million. My key responsibilities included preparing and prioritizing business cases, defining requirements,creating documentation,setting pricing strategies,conducting sales training,and managing the overall product portfolio.
  • Senior Application Engineer

    Eaton Power Quality Oy
    2016.05-2022.11(7 years)
    • Served as a technical pre-sales expert for Eaton3-phase UPS systems and accessories, supporting sales organizations in the data center, marine, and industrial sectors across EMEA. • Identified and addressed customers’ critical requirements,provided tailored UPS solutions and value-added features, and ensured seamless handovers to the project engineering team for efficient delivery. • Guided customers in selecting appropriate energy storage technologies for UPS applications, and collaborated with third-party suppliers to size and source equipment such as switchgear cabinets,transformers,and auto transfer switches. • Conducted Factory Acceptance Tests (FATs)and customer demonstrations to ensure product quality and customer satisfaction. • I worked on new tools to enhance process efficiency.

Educational experience

  • University of Turku,Finland

    Master of Technology in Embedded Systems
    2013.09-2016.05(3 years)
  • GC University Lahore,Pakistan

    Bachelor of Science in Electrical Engineering
    2006.09-2011.07(5 years)
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