Ashton Ortega
Sports Growth & Lifecycle Manager@The Big Lead | Co-Founder@Pooligans Sports | Certified Personal Trainer@24 Hour Fitness
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Summary
Growth & Lifecycle Manager @ TheBigLead. Recent graduate from the University of San Diego with a degree in Business Administration and Marketing: and a background that bridges D1 athletics, honors academics, and growth marketing. As a former collegiate rower and transfer student, I’ve learned the grit it takes to thrive in fast-paced, high-performance environments.
I work cross-functionally across growth, creative, and strategy teams: supporting campaigns in sports, betting, and entertainment. My toolkit spans Google Suite, Adobe Creative Cloud, AI channels, and digital development (from website building to content production). I’m energized by creative problem-solving and helping mission-driven brands grow with purpose.
Work experience
Sports Growth & Lifecycle Manager
The Big Lead2026.02-Current(7 months)Co-Founder
Pooligans Sports2025.10-Current(a year)Certified Personal Trainer
24 Hour Fitness2025.07-Current(a year)Senior Account Manager
Athletiverse2025.08-2026.01(6 months)Creative Growth Analyst
Athletiverse2025.07-2026.01(7 months)Marketing & Content Consultant
TikTok2025.03-2025.09(7 months)Social Media Manager
FanFusion Ventures2025.01-2025.05(5 months)Sports App Sales Manager
FanFusion Ventures2025.01-2025.05(5 months)Lead Supervisor / Manager on Duty
Propark America2022.08-2025.03(3 years)Sponsorship Scout
SponsorUnited2024.04-2024.09(6 months)NIL Sports Marketing Intern
ZIYNX2024.01-2024.04(4 months)General Staff
Newport Aquatic Center2022.03-2022.08(6 months)Brand Ambassador
Fever-Tree2020.08-2022.08(2 years)
Educational experience
University of San Diego - Knauss School of Business
Bachelor of Business Administration - BBA Marketing2022.01-2024.01(2 years)Orange Coast College
Associate of Arts and Sciences - AAS Business Administration and Management General2020.01-2022.01(2 years)Redwood High School, TUHSD
High School Diploma2016.01-2020.01(4 years)
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