Arturo Aguinaga

Marketing, Franchise and Business Development Director@The Coca-Cola Company
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Summary

Marketing Director | Trade Marketing | Customer Services | Franchise | Business Development. Commercial and Marketing leader with 15+ years of experience in brand management & strategy, consumer insights and P&L management with fortune 500 companies like Coca-Cola, PepsiCo. Cadbury Adams, and others. Proven success in creating strong brands and managing businesses for long-term growth and profitability. Exceptional skills in providing leadership and building collaborative relationships that inspire cross-functional teams, agency partners and direct reports. Passionate about consumer behavior and innovation. I have an extensive experience in Sales & Marketing in multinational companies, with an excellent track record of accomplishments accelerating growth in Distribution network, Key Accounts Management, E-Commerce, Digital Marketing, Brand building. Formed as Executive Coach with strong leadership capabilities. Proven ability to recruit, inspire and motivate high-performing teams. Quick adaptation to diverse cultures and working environments. Strong financial knowledge in P&L / Budgeting, Pricing & Forecasting / S&OP. Staff Training & Development with exceptional communication skills and influencing abilities. Always motivated by active learning, flexible and responsive team builder. Global Sales & Marketing projects management with Franchises. Analytical thinking and data-driven applied to Marketing and Commercial strategies Key Account Management, Distribution models, Customer relationships, Digital Marketing, Campaigns, and e-Commerce, channel development. Paid social media advertising. Trade Marketing, Business Planning, Market Research, Marketing Communications, Analytical Skills, Market Planning, Communication, Teamwork, Sales Management, Marketing Management, Brand Management, Digital Marketing, Merchandising, New Business Development, Market Analysis, Forecasting, Product Development, Competitive Analysis, Customer Relationship Management (CRM), E-Commerce, Fast-Moving, Consumer Goods (FMCG), Customer Insight

Work experience

  • Marketing, Franchise and Business Development Director

    The Coca-Cola Company
    2021.01-Current(6 years)
  • Trade Marketing Head North Region

    The Coca-Cola Company
    2019.01-2021.12(3 years)
  • National Trade Marketing Manager

    Associated British Foods plc
    2015.10-2018.12(3 years)
  • WEETABIX LTD / CUMBERLAND PACKING BUSINESS MANAGER MEXICO

    ACH Foods Mexico - Associated British Foods plc
    2014.05-2015.10(a year)
  • CUSTOMER / TRADE MARKETING MANAGER: (C&NB / Foods)

    PepsiCo
    2011.07-2014.05(3 years)
  • COMMERCIAL DEVELOPMENT MANAGER – OT CHANNEL

    PepsiCo
    2009.06-2011.07(2 years)
  • PSD Senior Brand Assistant

    PepsiCo
    2008.01-2009.06(a year)
  • Promos Senior Assistant

    PepsiCo
    2007.05-2008.01(9 months)
  • Lollipops Category Brand Assistant

    PepsiCo
    2006.02-2007.05(a year)
  • Marketing Trainee

    PepsiCo
    2005.07-2006.02(8 months)
  • CLORETS MARKETING TRAINEE

    Cadbury Adams
    2004.09-2005.02(6 months)

Educational experience

  • Universidad Panamericana

    Post-Graduate Diploma, International Finance and Commerce
    2004.01-2005.01(a year)
  • Universidad Panamericana

    Bachelor of Business Administration (B.B.A.), International Business
    2000.01-2004.01(4 years)
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