Work experience

• Creative Content Manager Greater China - RTM

  弗伦泽尔信息技术有限公司

  2022.09-Current

  (3 years)

  (2 years 5 months) · Responsible for the brand's live-stream channels on Chinese major social media platforms (Douyin, RED, etc.) Managing live-streaming content and developing interior design and digital widgets according to brand's image, ensure that live-streaming widgets contribute positively to the overall user experience. · Lead local and international brands business strategies and execution of digital product portfolio in China, · Lead a creative team to create digital content for brands on DouYin, RED, Tiktok, etc. · Work closely with multi-disciplinary teams, customers, KOLs, medical associations, agencies, business & trade partners, and other stakeholders to define the platform solutions vision, strategy, execution plan, launch roadmap, and others · Create, monitor, and optimize paid digital advertising campaigns to maximize value per advertising dollar spent -Strategy planning for live-streams, data analysis and optimization·
• E-Commerce Content Lead

  上海百秋 Buy Quickly

  2021.11-2022.09

  (a year)

  · Understanding Communication team briefs, calendars, budgets, creative approaches and final creative to realize shoot efficiencies ensuring delivery, on-budget and quality productions. · Design creative and strategic proposals in line with brand's seasonal campaign direction for ready-to-wear brands (Hugo Boss, Under Armour,Micheal Kors, Lacoste, etc) · Lead a visual media content team to ensure seamless shooting and post- production process while coordinating communications and optimizing touch- ups to meet brand requirement, supervise the on-site shooting · Guide the brand design and architecture with key stakeholders to create strong visual stories
• Digital Media Procuder - KOL

  苏州大禹网络科技有限公司

  2019.08-2021.11

  (2 years)

  (2 years 4 months) · Led a team of digital media content team (content editor, videographer,influencer, and video editor) to drive KOL-shootings for video advertisements and delivery across digital channels and audiences, some of our cooperated brands are; Byredo, La Mer, Clarins. Lancôme,MAC,Urban Decay, etc. · Developed the strategy; designed the creative journey from conception and its delivery within deadline · Creatively producing best value, innovative and integrated shoots to fulfill the creative vision. · Accountable for brand exposure and strengthening, shepherding the content creation process and distribution
• Editorial Content Creator

  CUBE Studio

  2017.01-2019.06

  (2 years)

  (2 years 6 months) · Responsible for brand storytelling in photography mediums that inspires, engages, prompts actions, and deepens understanding of the brand and message · Managed communications while partnering with content leadership, pre- production logistics, talent and crew acquisition and partner outreach (localmodels, makeup aritsts and stylists) · Published in over 20 international magazines, including Vogue Italia
• Professional Editorial Photographer

  https://anilbolukbas.com/

  2012.11-2017.01

  (4 years)

  (4 years 3 months) · Freelance photographer partnering with powerful brands to design creative ways to implement their vision and need within desired scope and budget · Shot and executed high quality digital brand and marketing campaigns, planning each shot and delivering content across channels · Organized and executed client projects that include advertising, e-commerce and corporate high-end photography for a variety of list of beauty/fashion/ advertising clients
• Operations Intern

  Wilhelmsen group

  2013.01-2013.04

  (4 months)

  · Assisted in project proposals and project management while having received comprehensive training in planning, estimating, production and fundamentals of project management · Performed follow-up calls, aspects of sales, and contributed to the overall delivery of projects

Educational experience

• Jiangsu University

  Computer Science and Technologies

  2012.09-2017.01

  (4 years)
• Shanghai International Studies University

  Language, Chinese Language and Literature

  2012.09-2013.07

  (a year)
• Istanbul University

  Physical Sciences

  2010.09-2012.09

  (2 years)

Certificates