
Andy Shera Suyono
Head of Ecommerce
42 y/oOthersLive in IndonesiaNationality Indonesia
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Work experience
Head of Ecommerce
years of total2020.12-Current(6 years)year 4 months PT. Rubiyat Indonesia Specialization Sales - Retail/GeneralManager/Assistant Manager
PT Elang Prima Retailindo2019.01-2020.12(2 years)Role Management Position Level CEO/GM/Director/Senior Manager Monthly Salary IDR 15,000,000 • Develop a comprehensive and aligned strategic marketing plan to drive awareness, customer acquisition, growth, retention and ROI • Manage and be responsible for the marketing in campaign creation and execution optimize channel performance of Facebook Ads, Google Ads, network campaigns and etc • Be accountable for measuring and reporting marketing performance • Derive actionable insights from marketing and product data and take prompt actions in optimization • Growth hacking through constant testing to uncover new marketing opportunities • Managing social media team to optimize the social channels for user growth Head of Digital Marketing Specialization Digital Marketing Role Business Development Monthly Salary IDR 15,000,000 • Design and implement company e-commerce digital strategies within budget requirements • Set specific digital objectives and monitor progress • Ensure smooth operation for all digital tools and applications (e.g. website, blogs and social media) • Oversee digital projects • Analyze SEO and marketing metrics • Generate innovative ideas to increase web traffic • Train internal teams to use digital technologies • Collaborate with internal teams to ensure brand consistency • Suggest new optimization methods to improve customer experience • Address advertising needs • Ensure web best practices are metManagement
2017.06-2019.01(2 years)Head of Digital Marketing 1 year 8 months PT Etobee Ecomm Indonesia Specialization Marketing/Business Development Position Level CEO/GM/Director/Senior Manager Monthly Salary IDR 15,000,000 • Plan strategic planning for all digital marketing channel • Segment and structure the data in the CRM to make it relevant for our marketing efforts and to set the foundation for turning this database into an informational asset • Architect and setup the Hubspot system to generate leads • Collaborate with internal team to design our online assets (website, landing page) • Automate the lead generation funnels for client categories S, M, L, XL • Monitor & Optimize the digital funnels to attain the highest conversions possible • Collaborate with internal teams to design, develop and implement digital marketing projects • Monitor and report on website and inbound marketing analytics • Seek opportunities for improvement and suggest new projects to increase customer acquisition and lead generation • Build the workflow that systemizes the flow from the marketing leads to the sales teamManagement
2016.11-2017.06(7 months)Manager of Digital Marketing & Customer Relation 8 months PT. Bimasakti Specialization Marketing/Business Development Position Level CEO/GM/Director/Senior Manager Monthly Salary IDR 15,000,000 • Leading the digital marketing, development and strategic enhancement initiatives in the Marketing department teams of Online marketing, Campaign Planning & optimization, Blog, Customer Relation, UI/UX and social media • Lead and grow digital team through CPM, CPC, CPA, CPI media buying, Search (SEM & SEO), affiliate, social and display marketing channels to drive engagement and order growth within CPC/CFA/CPO targets • Leading the Customer Relationship team to achieve best experience for the customer, raising the customer retention and value for the Company brand • Campaign Optimization - define strategy and conduct optimization play an important role as we are not only buying but we need to hit our Cost Per Acquisition goal as determined by the company • Campaign planning - Identify what campaign that would work • Bring better result compared to other competitors campaign which includes lead the team of Blog, social media and design the creation of converting banners and landing pages.Marketing Executive
year2015.11-2016.10(a year)Digital Marketing Executive Manager Specialization Marketing/Business Development CEO/GM/Director/Senior Manager Monthly Salary IDR 7,000,000 • Leading the team of Digital Marketing team to achieve the company target. • Managing external marketing campaigns and agencies. • Utilizing analytic tools to monitor and analyzing performance of marketing initiatives to better understand and optimize customer behavior. • Developing multichannel marketing plans to drive both new customer acquisition and repeat visits and conversion. • Driving revenue by executing fully integrated digital marketing campaigns including on-air, online social media, email, SEO, SEM, and partnership integration. • Partnering with cross-functional teams to ensure successful execution of digital marketing campaigns. • Conducting budget and forecast of digital marketing expenses and revenues.Level Supervisor/Coordinator
trends, and report2015.05-2015.11(6 months)Internet Marketing & CRM Lead 7 months PT. Erafone.com Specialization Marketing/Business Development Role Others • Maintain, Analyse and optimizing Google Adwords marketing campaign • Developing reporting template and automation using Visual Basic for Application • Making new strategic ideas towards internet marketing in general for erafone.com • Defining, analysis, coordinate & lead CRM company policy • Make the schedule for all digital marketing contents • Monitor the quality and schedule of contents • Compile the performance of each channel • Find the insight of contents and channel • Make the special promo for main paid channelLevel Supervisor/Coordinator
Jobstreet Indonesia2014.08-2014.11(3 months)Online & Digital Media Specialist 4 months Specialization Internet Marketing Online dan Social Media Role Others • Making strategic decision on how digital marketing works • Defining how to engage the customer • Increasing digital traffic • Run regular social promotions and campaigns and track their success, ranging from Twitter chats, to Google+ Hangouts, to Linkedln conversations, as well as the content and links posted through these and other channels • Work alongside other marketers and content producers to help distribute content that educates and entertains our audience • Drive consistent, relevant traffic and leads from our social network presence Oct 2013-Nov 2014 Digital Marketing 1 year 2 months Rumah Terindah Industry Entertainment/Media Specialization Sales - Telesales/Telemarketing Role Others Staff (non-management & non-supervisor) -Plan a strategy to promote on social mediaSocial Media Officer
-Promoting2011.01-2013.10(3 years)Promoting twitter, youtube, online media, text ads, payper click, google, yahoo, etc 2 years 10 months Talk to Natives Industry
Educational experience
- Management0001.01-2004.09(2004 years)Gunadarma CGPA 3.09/4
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