Work experience

• Regional Sales Manager

  PCB Connect Group

  2023.11-Current

  (3 years)

  (2 years 7 months) * Develop and execute regional sales strategies to achieve revenue and margin goals. * Identify, target, and secure new business opportunities within assigned markets. * Manage the full sales cycle from prospecting through quoting, negotiation, closing, and post-sale support. * Build long-term relationships with OEMs, EMS companies, engineering teams, procurement managers, and decision-makers. * Expand existing accounts through cross-selling and upselling PCB technologies and services. * Maintain a healthy sales pipeline and provide accurate forecasting.
• Saas Solutions Account Manager

  MISUMI USA

  2019.12-2023.11

  (4 years)

  •Led end-to-end sales cycles for MISUMI’s SaaS-based manufacturing and procurement automation platforms, supporting OEMs, contract manufacturers, and engineering teams across Florida, Georgia and Alabama. •Managed a portfolio of $1.M+ in annual recurring revenue (ARR), consistently exceeding quarterly targets through strategic upselling of digital configuration tools, automated ordering solutions, and workflow optimization modules. •Conducting platform demos, onboarding sessions, API integration walkthroughs, and process-efficiency consultations. • Collaborated with engineering, product, and supply-chain teams to customize digital solutions that reduced customer procurement time by up to 35% and minimized configuration errors in CAD-driven component selection. •Utilized Salesforce to build accurate pipelines, forecast revenue, track adoption metrics, and identify expansion opportunities within existing enterprise accounts. •Developed multilingual (English/Spanish) sales presentations, proposals, and ROI reports tailored for clients. •Spearheaded a territory digital-activation campaign that onboarded over 120+ new SaaS users, driving measurable improvements in customer engagement and self-service usage
• Business Development Manager

  Circle K

  2015.01-2019.11

  (5 years)

  (4 years 11 months) • Drive Sales Growth: Acquire new fleet customers and grow fuel volume across assigned territory through Circle K Fleet Cards and Digital+ offerings. • Territory Management: Develop and execute a territory plan to identify, target, and convert high-potential fleet prospects. • Field Prospecting: Actively prospect in the field, visiting store sites, businesses, networking locally, and identifying new opportunities through boots-on-the-ground engagement. • Account Ownership: Serve as the primary point of contact for all fleet accounts in the region, ensuring high customer satisfaction and retention. • Field Collaboration: Partner closely with Circle K Fuel and Field Operations teams to identify local opportunities, align on strategy, and execute joint initiatives. • Business Development Partnership: Work alongside the Business Development team to close high-value opportunities and support the ongoing management of strategic accounts. • Key Account Support: Collaborate with Key Account teams to ensure alignment and support for larger fleet customers within the territory. • CRM Management ( Salesforce)
• International Sales Representative

  America II Electronics

  2004.01-2015.01

  (11 years)

  (11 years 1 month) • Full-cycle international sales of electronic components across U.S. and LATAM. • Surpassed quotas consistently: - 2015: $734K vs. $300K target - 2014: $355K vs. $200K target - 2013: $105K vs. $100K target •Identify and secure new business opportunities with OEMs and EMS providers. •Build and maintain long-term relationships with procurement teams, supply chain managers, and executive decision-makers. •Manage the full sales cycle including prospecting, quoting, negotiation, closing, and account management. •Source semiconductor and electronic components through global supplier networks. •Negotiate pricing, lead times, and supply agreements with vendors and customers. •Maintain and grow key international accounts through proactive communication and strategic support. •Coordinate customer requirements including logistics, inventory planning, and delivery schedules. •Analyze industry trends, competitor activity, and emerging technologies within the semiconductor market. •Participate in international trade shows, conferences, and networking events.
• Sales Manager

  CORPARQUES

  1998.04-2003.12

  (6 years)

  (5 years 9 months) • Promoted to Sales Manager after two years at CORPARQUES, a leading Colombian company specializing in amusement park attractions. • Achieved an annual sales increase of 18%, significantly outpacing market growth rates. •Develop and execute sales strategies to increase park attendance and revenue. •Generate new business through corporate outreach, group sales, sponsorships, and partnerships. •Achieve monthly, quarterly, and annual sales targets. •Attend networking events, trade shows, and community functions to promote the park. •Build long-term relationships with key clients and repeat customers. •Conduct sales presentations, park tours, and client meetings. •Handle contract negotiations, pricing discussions, and package customization. •Ensure exceptional customer experience from inquiry through event completion. •Maintain accurate sales forecasts, reports, and CRM records. •Track KPIs include group bookings, conversion rates, and revenue performance.

Educational experience

• POLITECNICO GRANCOLOMBIANO

  Marketing and Advertising

  1993.01-1998.01

  (5 years)
• High School

  High School/Secondary Diplomas and Certificates

  1992.01-1993.01

  (a year)
• integral

Languages

Certificates