owning strategy, revenue, and client relationships end to end. • Responsible for onboarding new customers and retaining and growing existing accounts, acting as the primary commercial and strategic contact. • Managing the application and sourcing of tenders throughout the Novacyt Group – including Yourgene Health and Primerdesign companies. • Managing an annual pipeline of up to £1M, including a flagship customer contributing 80%+ of divisional revenue, ensuring continuity, satisfaction, and long-term growth. • Successfully delivered a £2M tender over 4 years, leading the commercial response, coordination, and stakeholder engagement. • Acted as the bridge between laboratory, operations, and commercial teams, translating client needs into deliverable, high-quality genomic services. • Driving growth through consultative selling, clear communication, and strong relationship management in a highly regulated, fast-moving diagnostics environment.

• Launched APIS’s IVD portfolio across Spain, Italy, and France. • Onboarded 5–10 clinical sites per key country and managed 10 new distributors (e.g., Indonesia,Greece, Czech Republic), expanding APIS's global reach. • Engaged with oncologists, pathologists, and lab directors to position molecular diagnostics including PIK3CA and MET assays. • Promoted APIS’s Clickmer aptamer platform and bioinformatics services to research customers focused on biomarker discovery and assay development. • Collaborated cross-functionally with R&D, marketing, and regulatory for product launches and regional sales strategies. • Conducted market analysis to identify high-opportunity segments and improve regional performance.

• Consistently exceeded targets, delivering £300K+ annually and ranked #1 performer for three consecutive quarters. • Built and retained key accounts in academia and pharma for NGS, metagenomics, and bioinformatics. • Onboarded 10–15 new sites within 6 months; closed first sale within 2 weeks. • Led development of tailored solutions for cancer, neuroscience, and plant science research. • Drove customer satisfaction through high-touch service and technical consultative selling.

Delivered strong customer service in a fast-paced retail setting, building confidence and communication skills.