Summary

Work experience

• Zonal Sales Manager

  Perfect Poultry Products

  2024.04-Current

  (2 years)
• Head of Sales

  Liberate Foods

  2023.11-2024.03

  (5 months)

  Liberate Foods Pvt. Ltd., is a food-tech startup making plant-based 0% meat products for the Indian palate known by the brand name “Shaka Harry”. Associated as Sales Head – Retail Channels, the role includes planning; execution & monitoring of Sales for PAN India Head – Sales (Retail Channels) | Bangalore & Mumbai | Nov’23 – Mar'24 Role Heading sales for Retail Channels PAN India, Responsible for Planning of Sales & Distribution for Shaka Harry Frozen Plant Based Products thereby handling a significant volume of business and ensuring 2X growth. Key Responsibilities include: 1. Responsible for identifying new markets & Business Development across length and width. 2. Responsible for Team Management, designing targets territory-wise; defining beat plans, and monitoring achievement. 3. Responsible for Budget Planning with an emphasis on planning ATL & BTL promotional campaigns. 4. Responsible for Forecasting & Stock planning to ensure 100% connectivity of stocks. 5. Responsible for the achievement of Sales & Collection Targets. 6. Responsible for Joint Business Planning with E-Commerce; Quick Commerce & National Modern Trades and defining strategies to increase customer traction. 7. Assortment & Fill rate analysis to ensure leveraging sales by optimizing the gaps 8. Responsible for designing strategies for New Product launches and monitoring their effectiveness.
• Sales Manager

  Godrej Tyson Foods Limited

  2021.12-2023.10

  (2 years)

  Godrej Tyson Foods Ltd., a Joint Venture company with Tyson Foods USA is a part of Godrej Agrovet Ltd having its head office in Mumbai. Godrej Tyson Foods deals in Poultry & Poultry Processed products along with Frozen Veg Snacks, Frozen Veg Raw, popularly known by the brand name “Yummiez”. Associated as Sales Manager, the role includes planning; execution & monitoring of Sales for the West Region (Mumbai & Gujarat) Manager - Sales I Mumbai I Nov'21 - Oct'23 Role Heading Mumbai Zone including Gujarat – Responsible for Planning of Sales & Distribution for all business segments for Godrej Yummiez – Frozen Poultry Processed Products; Frozen Veg Snacks & Frozen Veg Raw business thereby successfully handling the annual business of approx. 30 Cr with 17% growth on a year-on-year basis. Key Responsibility includes: 1. Responsible for identifying new markets and developing Channel Sales partners for the effective launch of the brand. 2. Responsible for Business Development across length and width within the geographical limits to ensure achievement of targets on year on year basis. 3. Responsible for developing a primary Distribution network to ensure the connectivity of stocks 4. Responsible for Team Management, designing targets territory-wise; defining beat plans, and monitoring successful achievement. 5. Responsible for Budget Planning with an emphasis on planning ATL & BTL promotional campaigns. 6. Responsible for Forecasting & Stock planning to ensure 100% connectivity of stocks. 7. Responsible for the achievement of Sales & Collection Targets allotted by the management and ensuring significant growth year on year basis. 8. Responsible for Geographical Expansion and ensuring product availability at customer doorstep. 9. Responsible for designing strategies for New Product launches and monitoring their effectiveness.
• Senior Manager - Buying (Meat & Fish)

  METRO/MAKRO Cash and Carry

  2019.05-2021.12

  (3 years)

  Metro Cash & Carry India., a German MNC company is a leader in wholesale business having 27 no’s Cash & Carry format stores across India. Popularly known by its brand name “METRO”. Associated as Regional Buyer, the role includes Buying & Merchandising for Punjab Region for Meat & Fish and is responsible for developing avenues of sourcing and ensuring successful achievement of the Top line & bottom line. Sr. Manager - Buying & Merchandising (Meat & Fish) I Chandigarh I May’19 – Nov’21 Role Sourcing Fresh & Frozen Meat & Fish across various parts of India and ensuring availability of stocks at various stores in Punjab. In addition, ensure high-value sales & Income through various channel sales partners. Key Responsibility includes: 1. Responsible for maintaining proper inventory levels at stores along with overseeing ordering and ensuring timely delivery to stores. 2. Negotiate with suppliers for favorable prices, terms, quality, and delivery. 3. Communicate issues or claims with suppliers and negotiates resolution. 4. Assess current inventory, market conditions, availability, and promotional impact to forecast order quantities. 5. Visit stores, to monitor programs, obtain store feedback, and assess overall implementation effectiveness 6. Conduct post-promotional reviews and analyses to determine if promotional requirements were met and develop solutions for problem areas. 7. Generate high-value sales & Income through a channel sales partner. 8. Ensuring achievement of both the bottom line in terms of margin income and the top line in terms of sale quantity. 9. Contract pricing for HoReCa business and ensure smooth execution in terms of implementation 10. Ensure payment and claim settlement of supplier by continuous interaction with the commercial team
• Asst General Manager - Sales

  VENKY'S INDIA LTD.

  2015.07-2019.04

  (4 years)

  Location – Mumbai Designation: Asst General Manager – Sales (Apr’17 – Apr’19) Designation: Sr. Manager – Sales (Mumbai Region) & National Key Accounts (Modern Trade) (Jul’15 – Mar’17) Role: As Head – Sales (Mumbai Region) Heading Mumbai Zone including Gujarat – Responsible for Planning of Sales & Distribution in General Trade; Modern Trade & HoReCa for Venky’s Chicken & Health Drink business thereby successfully handling annual business of approx 30 Cr with 15% growth on year-on-year basis Key Responsibility includes:  Responsible for identifying new market and developing Channel Sales partners for effective launch of brand.  Responsible for Business Development across length and width within the geographical limits to ensure achievement of targets on year on year basis.  Responsible for developing primary Distribution network to ensure connectivity of stocks  Responsible for developing sales force team and supporting staff to ensure daily achievement of targets. Team size includes Sales Staff (Direct & Indirect) – 60 Nos; Support Team – 10 Nos.  Responsible for Team Management, designing targets territory wise; defining beat plan and monitoring successful achievement.  Responsible for Budget Planning with the emphasis on planning of ATL & BTL promotional campaign.  Responsible for Forecasting & Stocks planning to ensure 100% connectivity of stocks.  Responsible for achievement of Sales & Collection Targets allotted by the management and ensure significant growth year on year basis.  Responsible for Geographical Expansion and ensuring product availability at customer doorstep.  Responsible for designing strategies for New Product launches and monitor the effectiveness.
• National Key Account Manager

  VENKY'S INDIA LTD.

  2015.07-2019.04

  (4 years)

  Role: As Key Accounts – Modern Trade (PAN INDIA) Responsible for managing Key Accounts with National Level Modern Trade having their presence PAN INDIA such as Walmart CNC; Future Group; Spencer’s; Aditya Birla; Metro CNC; Auchan; Hypercity; Trent Hyper etc for Venky’s Chicken & Health Drink business thereby successfully handling annual business of approx 70 Cr with 15% growth on year-on-year basis Key Responsibility includes:  Responsible for Joint Business Planning (JBP) – Quarterly; Annually with Modern Trades with the emphasis to increase business.  Responsible for designing and developing Terms of Trade with the emphasis on minimum investment and maximum output  Planning Budget requirement for marketing promotion as per the JBP or during any special event as desired by the modern trade alongwith the monitoring of the effectiveness.  Planning & Execution of Promotional campaign such as consumer Scheme; Sale Incentives; Product Sampling; BTL activities etc.  Responsible for monitoring fill rates & taking corrective measures in case of any gaps.  Responsible for review of item wise sales; assortment alignment and taking corrective action to boost sales.  Responsible for P & L of designated accounts and ensuring achievement of top line & bottom line.  Responsible for Reconciliation of accounts to ensure smooth business.  Responsible for New Product Launch and design promotion for their effective launch.
• National Key Account Manager

  VENKY'S INDIA LTD.

  2009.02-2015.06

  (6 years)

  Location - New Delhi Designation: Sr. Manager – National Key Accounts (Modern Trade) (Nov’13 – Jun’15) Designation: Manager – Key Accounts (Modern Trade) & Supply Chain (Feb’09 – Oct’13) Responsibilities:  Responsible for Joint Business Planning which includes finalization of Terms of Trade with Modern Trades such as – Reliance; Bharti Walmart; Tesco; Future Group; Spencer; ABRL; Hypercity; Metro CNC; Carrefour etc.  Formulating strategies towards promotional campaign such as consumer Scheme; Sale Margins; Product demonstration; Branding etc. so as to increase the awareness among consumer and thereby increase the sales volume.  Responsible for improving the Fill rate at all modern trades this includes monitoring of release of purchase order; supply of stock; movement, ensuring critical control point in terms of shelf life of product and thereby reducing the chances of rejection of stock due to temperature.  Responsible for P & L of the account which includes defining and achieving the targets with Modern Trades by planning and execution of new initiatives to enhance sales like value added schemes; product listing placement of Deep Freezer etc.  Handling sales operations of Venky’s Chicken for Rajasthan location which includes identifying distribution chain network; Geographical Expansion & depth penetration so as to increase the volume.  Handling Distributor in terms Sales & Collections; implementation of trade scheme; product demonstration at the retail outlets etc.  Planning & monitoring of beat plan of Field staff; opening of new outlets; pricing for institutions etc.  Forecasting; Planning and maintaining stocks of frozen chicken (CIM & RAW) based on the demand from wide spectrum stores in Region & on the consumption pattern so as to minimize the losses.  Planning and execution of cold chain logistics for frozen goods to various locations; monitoring stock movement and reduce the damages.
• Assistant Manager - Channel Sales

  ACME Telepower Ltd

  2007.05-2009.01

  (2 years)

  Role: 1. Responsible for Forecasting, Planning and sourcing of F&V based on the demand from wide spectrum stores in Region & on the consumption pattern so as to minimize the losses. 2. Identifying locations for development of F&V Stores / Collection centres which includes survey and analysis in terms of area; consumption pattern etc. 3. Responsible for Day to Day MIS and pricing and thereby deciding the sourcing of F&V. 4. Responsible for handling promotional campaign and designing value added products as per market research and analysis this include value added pack such as Bulk packs; net packs; punnets etc. in standard pack weight so as to increase the awareness among consumer for company brand and thereby increase the sales volume and thus analyzing a detailed impact on revenues. 5. Responsible for developing Quality standards for sourcing and supply of F&V and impart training to vendors and manpower 6. Responsible for monitoring the day to day distribution through improving the efficiency of operation in the supply chain. 7. Responsible for Inventory management which includes monitoring of movement of stocks considering shelf life and demand. 8. Responsible for vendor development in terms of sourcing at Farm level; Mandi etc. which includes Identification; business negotiations, training etc. 9. Responsible for implementation of Quality Management System (QMS) at the carts / Store. Major Accomplishments: 1. Finalization of Location and Vendors to start the operation. 2. Developed Quality specification for F&V as per the market feedback. 3. Impart Training to vendors on Quality specification & GMP. 4. Quality Audit to meet the QMS. 5. Developed MIS to meet demand & supply; pricing
• Senior Executive - Business Development

  Bharat Biotech International Limited

  2005.09-2007.04

  (2 years)

  Role: 1. Implementing strategies for import and export of food products & preparing new proposal, required for the development of Agri-Bio Park. 2. Coordinating with Vendors and Suppliers of Agri Machineries to be used in the processing of F&V includes interaction & analysis towards the standard and specifications. 3. Identifying contract manufacturer for the development of new agro based product.
• Executive - Business Development

  Bharat Biotech International Limited

  2005.02-2005.09

  (8 months)

  Role: 1. Identifying industry land for Agri-Bio projects in North India which includes survey, technical discussion, Analysis of land as per the preferences necessary for the development of Agricultural Industry. 2. Responsible for interacting with Government Authorities for the Regulatory Affairs procedures, which include land registration, product registration, and new product development approval as per PFA acts. 3. Interacting with various vendors and suppliers for the construction of cold storage, warehouse and Agro processing Unit.
• Management Trainee

  VENKY'S INDIA LTD.

  2004.07-2005.02

  (8 months)

  Role: 1. Aiding in Technical evaluation of Processing and Packaging of Chicken Product depending on the marketing feedbacks. 2. Overseeing the plant level activity by providing all the necessary valuable suggestions on Validation and Quality Assurance (HACCP). 3. Executing Market survey at different places to know about the performance of the company’s different range of products on the basis of the Quality and comparative price for the product. 4. Involving in the development of Quality manual and different techniques used in the establishment of a food chain for Venky’s Cluckers a part of Venky’s India Ltd., Pune.

Educational experience

• Indian Institute of Management, Kozhikode

  Advanced Strategic Management
• Jawaharlal Nehru Krishi Vishwavidyalaya, Jabalpur

  Master of Technology (M.Tech.) Agricultural Engineering
• National Institute of Information Technology

  Certificate in E-Commere & Convergence E-Commerce & Convergence
• Chaudhary Charan Singh Haryana Agricultural University

  Bachelor of Technology (B.Tech.) Agricultural Engineering
• Kendriya Vidyalaya

  12th