Strengthened the sales funnel and met contact and customer acquisition metrics, approaching 100% of the commercial target for the first part of 2025. Implemented segmentation strategies, analyzing key industries and profiling companies with high purchasing potential. Prioritized strategic accounts and defined effective contact points in prospecting. Utilized tools like Sales Navigator, ZoomInfo, and Hoovers to identify key decision-makers. Optimized mass communication with prospects through Outreach and, with the support of Microsoft Dynamics 365, built a solid foundation to effectively manage the entire sales cycle. Sold software and hardware service solutions for Dell, HP, IBM, Oracle, Cisco, Fortinet, and VMware, with clients including Grupo Gigante, Nissan Mexicana, Arauco Industria, Universidad Anahuac, Universidad Panamericana, Vianney Hogar Textil, El Universal, and Autofin.

Developed an effective prospecting method to acquire new accounts among Mexico’s top 500 companies, securing interest from 30 companies in industries such as chemicals, pharmaceuticals, manufacturing, and entertainment. Structured a differentiated value proposition, leveraging C3ntro Telecom’s strategic alliances with technology leaders like Cisco, Fortinet, Peplink, Stellar Cyber, KnowBe4, Microsoft, AWS, Zoom, Logitech, Lenovo, Crestron, Bose, Shure, and Ledec. This enabled the generation of high-potential infrastructure projects, including connectivity, network management, cybersecurity, cloud, omnichannel communication, collaboration, and smart workspaces. As a result, 20% of the accounts generated projects valued at $1.5 million USD.

Led the commercial strategy for SaaS platforms, managing a team of seven and focusing on key verticals to tailor solutions, deliver demonstrations, and close deals for over 100 platforms, generating $10 million USD in revenue with a 30% annual growth rate. Key clients included BBVA, Walmart, Coca-Cola, OXXO, Tiendas Soriana, Grupo Bimbo, AT&T, Cablevision, Inditex, Levi Strauss, and Constellation Brands.

Led the commercial strategy for Sony’s professional audio and video product portfolio, generating $32 million USD in revenue, optimizing sales processes, managing inventory, and focusing on key markets to maximize sales and market penetration.

Implemented multi-brand solutions for industry leaders such as BlueCat, Cisco, Panduit, PeerApp, Symmetricom, and Tandberg, serving telecom providers like Televisa, Maxcom, Megacable, and Metronet, securing a $2 million USD contract for Video over IP project.

Developed a specialized methodology to drive sales with Televisa and Videoservicios (distribution channel), achieving an outstanding annual target of $8 million USD in professional audio and video products.

Provided expert post-sales and pre-sales support for video, voice, and data solutions in cable television companies, playing a key role in the company’s growth and expansion in Mexico, Central America, and South America.

Led the sale of last-mile fiber solutions to prominent broadband service providers, such as Alestra, Avantel, Metronet, Metrored, and Telmex, securing $1 million USD in sales and standing out in a highly competitive market.

Provided technical support for one of the most advanced telecommunications networks in the financial industry, ensuring uninterrupted operations and optimal network performance.