(Consumer职位:Electronics) (2 years 1 month) Built Promate's Global Travel Retail business from the ground up, simultaneously developing new distribution markets across Central & Eastern Europe and Central Asia. Market Entry & Distribution: Established distribution channels in 7 new markets — Kazakhstan, Azerbaijan, Latvia, Belarus, Moldova, Armenia, and Uzbekistan — within the first year. GTR Account Development: Onboarded 50+ duty-free and airline accounts globally across MEA, Europe, Asia-Pacific, and the Americas, including: — Dubai Duty Free, Muscat Duty Free, Flemingo International, Tahiti Duty Free — Gebr. Heinemann, Lagardère Travel Retail (Saudi Arabia), King Power — KrisShop (Singapore Airlines), GateGroup (TUI, Norwegian), Virgin Atlantic, Kenya Airways, South African Airways, HK Express, Swiss Air, Royal Brunei, Air Asia Commercial Execution: Managed full onboarding cycle — registration, system integration, product selection, and logistics coordination — for each new account.

(1 year 4 months) Drove commercial growth across e-commerce, hypermarket, and travel retail channels simultaneously — Amazon, Noon, and duty-free & in-flight programs. Key Achievement: Increased sales by 50% within 12 months through supply chain optimization and channel expansion. Product & Sourcing: Developed new product lines and brands for travel retail across Consumer Electronics, FMCG, and Luxury goods, managing sourcing from 100+ factories globally.

10 years 1 month (3 years 1 month) Oversaw full commercial operations generating $100M+ in annual turnover, managing sales across retail, travel retail, and in-flight channels simultaneously. Team & Scale: Led a team of 60+ sales promoters and 30+ brand ambassadors across airport locations including DXB, BAH, DOH, and BOM. Key Accounts & Brands: Managed regional distribution for Beats by Dr. Dre, Sony, Mophie, Monster, Zagg, and Apple customized division across Sharaf DG, Carrefour, Emax, Virgin, and Jumbo. Travel Retail & In-Flight: Directed in-flight sales programs with Emirates, Etihad, Qatar Airways, FlyDubai, Air Arabia, and Gulf Air. Product & Sourcing: Launched 100+ SKUs annually in collaboration with 300+ factories globally. Developed licensed product lines for Expo 2020, FIFA 2018, and Qatar Airways brand

(4 years 9 months) Built and led Merlin's Travel Retail division from the ground up, covering duty-free airport locations and in-flight channels across the Middle East and beyond. Airport Operations: Managed duty-free sales across major hubs — DXB, AUH, BAH, DOH, MCT, BOM — overseeing budgets, retail teams, and commercial planning. In-Flight Programs: Directed in-flight sales with Emirates, Etihad, Qatar Airways, FlyDubai, Air Arabia, Gulf Air, Eurowings, and Ryanair. Product & Sourcing: Developed 100+ SKUs annually from prototype to shelf, collaborating with 300+ factories worldwide. Led purchasing, demand planning, and product training across sales teams.

(2 years 5 months) Established and managed regional branch operations across Europe, CIS, and GCC, building retail and distribution networks from scratch. Developed retail and distribution channels across multiple markets Led local sales team and conducted product training programs Managed logistics and warehouse operations for efficient product delivery Built long-term relationships with key retail partners and stakeholders

(1 year 1 month) Corporate sales of storage, flash memory, USB, and server memory solutions

(1 year 6 months) •Sales department executive •Software development, •intranet extranet portal development, •Distance learning systems development •Finance fraud detection systems •Web monitoring systems

(1 year 1 month) •Sales of box products •SharePoint portals •Merging bank fraud protection system development