Work experience

• Digital Marketing Consultant

  AMG

  2020.01-Current

  (6 years)

  Malaysia Provide Service as FULL STACK MARKETER - Digital Marketing Solutions - Marketing Strategy - Paid Media Advertising - Ads Operation - Creative Content Strategy **CORE** - Marketing Plan - Event Plan - Creative Content Plan - Influencer Collaboration Plan - Paid Media Plan - Social Media Marketing Plan - Customer Experience Journey Plan - Marketing Automation Plan - Marketing Tech Plan - Regional Digital Strategy Plan - Budget Management and ROI Tracking For any inquiries, please contact 6017.8989.871 or email ahmadsidqi.gnrl@gmail.com.
• Marketing Manager (HOD)

  LuLu Group International

  2023.09-2025.10

  (2 years)

  Federal Territory of Kuala Lumpur, Malaysia Marketing • Campaign Management: Plan, direct and strategize all the marketing planning and campaign to support the operation and whole regional business of LuLu Hypermarket Malaysia. • Lead all go-to marketing plan activities for campaigns launched and events, including positioning, channel strategy, launching/inauguration planning and marketing collateral development. • Strategic Planning: Lead/support the ideation, strategic planning and launch of effective marketing campaigns to achieve the crowd impacts, business objectives, sales and financial targets. • Lead the execution of marketing initiatives of the product (i.e. create brand & campaign awareness, acquire promotional campaign to new and existing customers, crowd and engagement traffic, online and offline sales improvement) • Own strategy for creative content development and optimizations across marketing surface areas such as customer stories, copywriting, video content, Customer service chat and sales (Online/Offline) enablement. • Analyze the marketing strategic plan, prepare the periodical report and lead the presentation to management. • Proofread all marketing collateral and promotional campaign artwork while localizing the language for the local target market. Digital Marketing • Leveraging data analytics and feedforward to inform the strategy for customers’ acquisition, engagement retention and feature usage for online access platforms (i.e. Social Media platforms, Website, Blogger pages, Digitaland offline platforms) • Enhance the digital acquisition journey for all related products to improve business acquisition and customer experience via Auto-Reply Chat using Messenger chat and others. • Set up, Monitor and Analyze Paid Marketing Campaigns while leading and implementing Zero Cost Marketing campaigns. • Aliased with third party e-commerce and e-hailing vendors for Online Selling and delivery to customers like Foodpanda and Shopee (SPayLater).
• Digital Marketing & Customer Services Manager

  2M World Group

  2022.01-2023.08

  (2 years)

  Responsibility: Digital Marketing • Plan, direct and strategize all the marketing planning and campaign to support the sales team. • Lead all go-to marketing plan activities for events launched and campaigns, including positioning, channel strategy, launching planning and collateral development. • Drive product acquisition via digital channels (leads, applications, funding/approval) and support projects that drive incremental business growth. • Lead the execution of marketing initiatives of the product (i.e. create brand & product awareness, acquire and/or cross-sell product to new and existing customers, sales improvement and internal engagement) • Leveraging data analytics and feedforward to inform the strategy for customers’ acquisition, engagement retention and feature usage for online access platforms (i.e. Social Media platforms, Website, Blog pages, SupportSystem platform) • Enhance the digital acquisition journey for all related products to improve business acquisition and customer experience. • Set up, Monitor and Analyze Paid Campaign strategies while lead and implementing Zero Cost Marketing campaigns. • Own strategy for creative development and optimizations across marketing surface areas such as customer stories, video content, landing page, email and sales enablement. • Manage all social media platforms to be in line with branding strategy and activation initiatives. Customer Services • Manage and lead the customer services activities in the companies. • Oversee the team in maintaining customer/client database records. • Manage, lead and analyze the improvement action and engagement with customers. • Manage, lead and analyze important customer services-related reports. Key Achievement: • Diversified marketing channel from 5 to 13 sources while improving company branding and awareness. • Provides more than 1000 leads per event and 200 leads per campaign via online and offline strategies.
• Branch Manager

  MR GADGET (TYGSB)

  2020.06-2022.01

  (2 years)

  Petaling Jaya, Selangor, Malaysia Branch Manager ROLE: - Digital Marketing - Sales & Business Development - Operation - HR Management • Organizing and executing all operation and marketing activities for related outlets. • Recruit & Evaluating employee performance and providing feedback and coaching as needed. • Briefing employees on current sales goals, promotions, and other relevant information. • Organizing marketing activities and events for the branch. • Increasing brand awareness & personal branding for the company within the community. • Maintaining websites and looking at data analytics while Managing campaigns on social media. • Design advisor on web pages, brochures, logos, signs, books, magazine covers, annual reports, advertisements, and other communication materials. Key Achievement: • Hit the RM100,000 sales revenue about 40% exceed from previous management. • Consistently perform in Digital marketing efforts with the lowest budget. (*11100112020090100-18880000202110310)
• Digital Marketing & Business Strategic Manager / Advisor

  ALTRUIST SYNERGY GROUP

  2018.01-2020.06

  (2 years)

  Federal Territory of Kuala Lumpur, Malaysia - Travel & Tour Service - Transportation Service - Phone & Electronics Accessories Supplier - Multimedia Service - Digital Marketing Service Responsibility: • Analyze and expand the multi-business projects in terms of earned revenue and gross profit. • Strategize Digital Marketing and efficient promotional activities with the principal, business partner and channel to increase market share and branding of Altruist Synergy Group & other businesses. • Manage and lead on product performance, marketing strategy & business analysis for R&D. • Lead online and offline marketing activities while improving branding strategies. • Initiate new projects and proposal submissions through active participation in tenders and RFI, government schemes and funds. • Strategize the events and promotional activities with the principal, business partner and channel to increase market share and branding awareness. • Effectively design marketing materials for new version courses, professional certification pathways and high-demand courses. Key Achievement: • Constantly hit the sales target and achieved sales KPI of over 75%. • Diversified from 3 marketing channels to more than 10 marketing channels while Improving brand identity to the market and industry.
• Assistant Marketing Manager

  Alchemy Corporate Training Sdn Bhd

  2016.05-2017.12

  (2 years)

  Phileo Damansara, Petaling Jaya, Selangor Responsibility: • Proactive in Developing multi-marketing channel and leads sources for branding and sales conversion. • Lead for Business Strategic plan, Marketing campaign, and budget proposal for any marketing activities. • Own strategy for creative development and optimizations across marketing surface areas such as customer stories, video content, landing page, email and sales enablement. • Supervised Sales & Digital Marketing staff on sales & marketing techniques including work processes. • Lead Creative Content & Digital Marketing team to produce & promoting company products and services. Key Achievement: • Develop multi-marketing channel and leads sources for branding and sales conversion. • Lead sales team by achieving Top Revenue Event of the Year for GST project in 2016 职位:Sales Marketing Executive July 2015 - April 2016 (10 months)
• Business Coach

  ALTRUIST SYNERGY GROUP

  2014.01-2015.12

  (2 years)

  Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia Management: - Overseeing and developing marketing campaigns - Conducting research and analysing data to identify and define audiences - Devising and presenting ideas and strategies - Promotional activities - Compiling and distributing financial and statistical information - Writing and proofreading creative copy - Maintaining websites and looking at data analytics - Organising events and product exhibitions - Managing campaigns on social media. Multimedia: - Design web pages, brochures, logos, signs, books, magazine covers, annual reports, advertisements, and other communication materials. - Create these materials by hand or by using technology, including computer software programs. Adobe's Creative Suite—including Photoshop, Illustrator, InDesign, and more—is the standard in the industry and most employers expect designers to be proficient with its programs. - Meet with clients to gain an understanding of what they want their proposed communications to look like. Create or incorporate illustrations, pictures, and designs to reflect the desired theme and tone of the communications. - Select type size and style to enhance the readability of text and image. - Produce drafts for review by clients and make revisions based on the feedback received. - Review final productions for errors and ensure that final prints reflect client specifications.
• Sales Marketing Assistant

  Sime Darby Convention Centre (SDCC)

  2015.01-2015.07

  (7 months)

  Assistant, Sales Executive Assistant, Marketing Communication Manager - Trained under Sales & Marketing Department of SDCC. - Exposed on the marketing strategy of the company especially in Event management & F&B Industry - Trained to have an excellent business communication skill. - Learned the full process works of the entire process of marketing department such as quotation paperwork & Event inquiry. - Responsible to control Inbound & Outbound Call - Design advertisement materials for SDCC - Incharged for SDCC Booth and Wedding Fair SDCC 2016. - Handle Membership Card project for SDCC outlets

Educational experience

• Universiti Teknologi MARA

  Business Administration

  2019.01-2021.01

  (2 years)
• Universiti Utara Malaysia

  Marketing

  2012.01-2015.01

  (3 years)

Certificates