Work experience

• Team Leader Field Sales Specialists

  Itancia Afrique

  2025.01-Current

  (2 years)

  3 ans 5 mois - Managing the Field Sales Specialists and product Managers • Driving revenue growth across Pro AV, LED displays, videoconferencing, and security solutions (CCTV, access control, fire safety) • Managing and coaching a high-performing sales team • Developing the partner ecosystem : integrators, distributors, and enterprise accounts • Leading tender responses, pricing strategy, and compliance for large public- sector and corporate projects • Supporting partners on pre-sales, solution design, and project deployment • Strengthening brand presence for vendors such as Bosch, Philips PPDS, VuWall, ATEN, Avonic, Dynacord, etc. • Coordinating end-to-end customer engagement with a focus on long-term relationships and business • Increased regional sales pipeline and Supporting partners on pre-sales, solution design, and project deployment.
• Sales Expert | AV

  Itancia Afrique

  2023.01-Current

  (4 years)

  (3 ans 5 mois) • Providing technical expertise for AV solutions (sound systems,videoconferencing, LED displays, digital signage...) • Supporting sales teams during client meetings, demos, and technical evaluations • Preparing technical offers, solution designs, and tender compliance documents • Advising customers and partners on architecture, compatibility, and system performance • Coordinating with integrators and vendors to ensure accurate solution positioning • Participating in project deployment phases to secure optimal delivery • Training partners and end-users on AV products and solutions • Improved tender win rate through accurate technical design • Strengthened relationships with integrators and enterprise customers • Supported the expansion of the AV product portfolio and commercial penetration • Positioned the company as a trusted technical advisor on strategic AV projects

Educational experience

• fst settat universite hassan ier

  (EEA)

  2010.01-2014.01

  (4 years)

Certificates