period to travel extensively and recharge before committing to the right senior commercial opportunity.

operating in over 180 markets. Its Travel Retail business manages duty-free operations across airports, borders, cruises, and diplomatic channels. Manager Customer Development (Jan 2020 – Feb 2025) Supervisor Duty Free (Jan 2018 – Dec 2019) (Jul 2015 – Dec 2017) Manager Customer Development (Jan 2020 – Feb 2025) Key Responsibilities – Markets: China, Hong Kong, Macau, Vietnam, Myanmar, Philippines, Australia, and New Zealand | Channels: Airport, airline, diplomat, borders, ferries, shipchandling, and cruise • Lead sales and business development for novelty Risk-Reduced Products, in three targeted launch markets • Developed wholesale and consumer centric strategies with total P&L management to achieve commercial plans • Designed product portfolio strategy aligned with evolving market dynamics, pricing, and consumer trends • Optimized route to market distribution, inventory controls, and stock management to maximize cost reductions • Leveraged digital tools to enhance omni channel consumer engagement experience and reduce consumer pain points • Forged and maintained commercial partnerships with key accounts and distributors to drive market share growth • Enforced compliance procedures in markets with high regulatory complexity Key Achievements: • Optimized route to market for two key China operators, generating additional USD 560.2K and USD 340.4K in revenue • Spearheaded a trade-term optimization initiative that resulted in USD 10M incremental annual recurring revenue • Negotiated margin improvements for Vietnam and Philippine accounts, saving USD 171K and USD 223K respectively • Reconfigured AU/NZ’s business model, hired a distributor, and negotiated a favorable margin reductions of USD 264K • Earned PMI Award for depleting USD 86k worth of near-expiry products from other markets during COVID-19 • Procured and coordinated 65K PPE units to frontline workers and consumers in Philippines • Appointed regional lead for the Smartwork initiative to drive productivity in remote work environments

– Markets: Hong Kong, Macau, China and Japan | Channels: Border, diplomat, shipchandling, and cruise • Curated an IQOS and consumer journey centric business development model for cruise channel • Lead business strategies that anticipate competitive actions and maximizes trade channel or trend performances • Directed trade marketing and visibility negotiations to increase profitability and visibility across operator touchpoints • Conducted ROI-driven granular analysis of the region’s resource allocation per point of sale to maximize revenue • Controlled financial and reputational exposure through “Sell-in”/”Sell-out” inventory management • Managed recruitment, coaching, and performance of brand ambassadors or third-party field force Key Achievements: • Founded 3 partnership with cruise ship operators in 2019, raising net revenue from USD 0.55M to USD 3.23M • Negotiated margin savings of USD 117K across two key categories with key cruise operators • Exceeded 2018 net operating revenue target by 21%, reaching USD 111.3M under border channel • Saved USD 129k through negotiating rent free terms for 2 years at HK-ZH-Macau Bridge and West Rail point of sales • Prevailed in the first price optimization and restructuring agreement since a 5-year standstill for 2 China operators • Honored with PMI Award as Chairman of the 2018 PMAL Staff Club

Key Responsibilities – Markets: Hong Kong, Macau, China, Taiwan and Philippines | Channels: All • Oversaw third-party logistics and distributor performance in alignment with company service standards and policies • Executed monthly to yearly book closing transactions to abide accounting compliance regulations • Enrich customer service, credit management, and order workflow for designated markets and accounts • Represented operations in Project 100, an initiative to maximize market share and revenue for Philippine market • Audited logistic partner on warehouse condition, stock reconciliation, and service performance • Coordinated monthly production planning to achieve 85% or higher forecast accuracy Key Achievements: • Maintained 100% compliance in stock handling accuracy and customs procedures across 335M cases • Reduced damaged goods return by 47% versus previous year • Achieved zero out of stock incidents due to robust order management, which safeguarded net operation revenue • Delivered product training for 300 third-party staff/brand ambassadors prior to two major product launches • Awarded PMI recognition for dexterity in navigating complex customs regulations to secure new launches • Honored with PMI Award for meticulous management of Singapore’s warehouse transition