Foreign Product Operations: A Broken Way and Practical Guide to Multinational Markets

Foreign Product Operations: A Broken and Practical Guide to Multinational Markets

Under the wave of globalization, the operation of foreign products has become the core position for enterprises to expand overseas markets. This role requires not only familiarity with the culture, consumption habits and competitive environment of the target market, but also cross-departmental collaboration, data-driven decision-making and localized operations. This article will analyze the core responsibilities, challenges and coping strategies of foreign product operations from a practical perspective to help enterprises efficiently land in overseas markets.

Core Responsibilities of 1. Foreign Product Operations

The core of foreign product operations is to drive product growth in overseas markets through localization strategies. Its responsibilities cover the following dimensions:

1. product localization adaptation
   from copy translation, functional testing to user experience optimization, it is necessary to ensure that the product meets the cultural taboos and user habits of the target market. For example, the Middle East market needs to adjust payment methods, packaging design and religious elements, while the Southeast Asian market needs to adapt to dialectal content and low unit price strategies.
2. user demand insight and feedback closed loop
   through user research, competition analysis and behavior data mining, refine localization requirements and promote product iteration. For example, a 3C brand operated through the WhatsApp community, increasing the repurchase rate of European and American users to 45%, and the unit price of customers increased from US $30 to US $80.
3. cross-departmental collaboration and resource integration
   joint research and development, marketing, customer service and other teams to promote the optimization of the whole link from function development to marketing landing. For example, the introduction of the "Golden Islamic Pattern Gift Box" during Ramadan, at a premium of 50 per cent, is still in short supply.

Three Challenges for 2. Foreign Products Operation

1. Cultural Differences and Trust Barriers
   Cultural conflicts may lead to brand image damage. For example, a brand's packaging design offends local religious customs, causing negative public opinion on social media. Trust needs to be built through localization team, KOL cooperation and user education.
2. Localization operation cost and efficiency balance
   Overseas compliance, logistics, payment and other links are costly. For example, the EU market needs to register VAT in advance and ensure CE certification, and the packaging needs to be printed with the "Made in China" logo. Costs need to be reduced through asset-light models (e. g., full custody, overseas positions).
3. competition and local brand squeeze
   local brands usually know more about user needs and enjoy policy support. For example, in the category of household appliances in the Latin American market, local brands combined samba music elements through the "Family Cleaning Challenge" video, with a conversion rate of over 10%. Need to break through through differentiated positioning (e. g., technical advantages, brand stories).

actual combat strategy for 3. foreign product operation

1. accurate product selection and flexible supply chain
   the formula of "market demand x competition degree x profit margin x supply chain stability" is adopted to select products. For example, the Shenzhen team through TikTok Yiwu production of "hair loss shampoo" sold to Europe and the United States, the cost of 8 yuan/a, the price of $29.9, monthly sales of 20000 single, gross margin of more than 80%. The risk can be reduced initially by small single trial and error (50-100 samples).
2. multi-channel traffic acquisition and transformation
• platform strategy : Amazon optimizes Listing keywords and sets "variant bundling"; TikTok Shop uses the "hot BGM + out-of-box evaluation" template to release Dou + after a single video playback volume breaks 100000.
• private domain operation : place a "plus WhatsApp $5 coupon" card in the package to guide users into the community and increase the re-purchase rate to 30%.

1. data-driven iterative optimization
• advertising : Amazon PPC sets the combination of "accurate matching + extensive matching", focusing on ACoS<25% keywords; tikTok information flow ads target female users aged 18-35, CTR can reach 5%-8%.
• user behavior analysis : track bounce rate, average stay time through Google Analytics, optimize page load speed (recommended <3 seconds) and CTA button position.

future trends of 4. foreign product operations

1. explosive growth in emerging markets
   Southeast Asia, Latin America, the Middle East and other markets are becoming the "new blue ocean". For example, TikTok Shop's one-day GMV in Indonesia has exceeded $10 million, Internet penetration in countries such as Vietnam and Thailand has increased rapidly, and young consumers are in strong demand for cost-effective goods.
2. independent stations and DTC modes rise
   Shopify data show that independent stations will account for more than 20% of global e-commerce transactions in 2025. Brands such as Anker and PatPat have achieved a brand premium of more than 30% through independent stations. Repurchases need to be increased through independent sites + social media private domain operations (e. g. WhatsApp communities).
3. AI technology depth empowerment
   AI selection tool predicts explosive models with an accuracy rate of over 80%,AI customer service reduces labor costs by 70%, digital human delivery technology can automatically generate multilingual videos, and the single production cost is reduced from 2000 yuan to 200 yuan.

Conclusion

Foreign product operation is a key role in global competition, market insight, data sensitivity and cross-cultural collaboration skills are required. Through localization strategies, precise product selection, multi-channel traffic operations and AI technology empowerment, companies can effectively reduce the risk of overseas expansion and achieve sustainable growth. In the future, with the rise of emerging markets and the popularity of the DTC model, the value of foreign product operations will be further highlighted.