Key Responsibilities Concept & Creative Direction: Develop original visual concepts and creative directions for campaigns across fashion, luxury, jewellery, and sport & outdoor brands Full-Scope Production: Lead creative from ideation through to final output — including mood boards, style frames, art direction, shoot supervision, and post-production oversight Visual Identity & Systems: Create and maintain cohesive visual language across campaigns, ensuring brand consistency across digital, print, social, and motion Cross-Platform Execution: Deliver creative assets for TVCs, brand films, social content, e-commerce visuals, lookbooks, OOH, and experiential activations Client Collaboration: Present and articulate creative concepts to clients, incorporating feedback while maintaining creative integrity Trend & Culture Awareness: Stay ahead of visual trends in fashion, luxury, and lifestyle — from aesthetic movements to platform-specific content formats

Experience & Background 5+ years in a production agency, creative agency, or in-house creative team working with premium/luxury brands Proven track record delivering visual content and full-scope campaigns for fashion, luxury, jewellery, or sport & outdoor clients Experience working on global or regional campaigns with an understanding of how to adapt creative for Western markets Language: Fluent in English