Brand planner
25~30K CNY/Per month
Full-time
3~5 years
Refresh at 2 years ago
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Shanghai
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Job responsibilities
Job responsibilities:
1、 According to the functional dynamics and image positioning of the company's products to formulate brand communication planning from time to time.
2、 Capture market hot spots, combine product style, tonality and positioning for activity planning and content promotion to expand brand awareness.
3、 Plan and implement brand marketing activities to help improve performance and brand exposure.
4、 Track the promotion effect, analyze the data, and provide the necessary promotion strategy for overseas publicity.
5、 The content selection planning and content review of brand for overseas promotion and development.
6、 SEO promotion strategy development, to improve the search engine indexing rate of brand keywords.
Job Requirements
Job requirements:
1、 Bachelor degree, more than 5 years of brand planning experience, with rich proposal experience and organizational planning ability.
2、 CET-6 or above, with good oral English and written English expression skills.
3、 In charge of brand planning and promotion in Internet companies before, strong writing skills, understanding block chain field is preferred.
4、 Experience in coordinating and implementing large-scale online or offline brand activities, and understanding of the whole process of planning brand activities.
5、 Ability to discover data information, summarize and analyze competing products in the industry.
6、 Good communication, coordination and organizational planning skills, with certain management and coordination experience.
7、 Have basic SEO search engine optimization or SEM search engine marketing knowledge, with Google SEO optimization experience is preferred.
8、 Strong stress tolerance, good learning ability and professional quality.
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