
Yolin
Marketing Strategist for international brand
39 y/oMarketing SpecialistLive in BeijingNationality China
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Work experience
Business Development & Account Manager
Katana Creative Media2017.10-2019.06(2 years)1. Clients communication, business development and CRM,Collaboration & negotiation. Contract draft and control. 2. Marketing Observation, control and management of all marketing material of brand, strategy writing. 3. Project negotiation with clients and organization for tender process to help company win over it successfully and projects management (to promote, coordinate, contract draft). 4. Situation research of Business marketing (retails, luxury brands, shopping malls), report to boss with ideas or proposal for helping company develop better. 5. Manage, delegate and drive actions, creating timelines to ensure the team meets project deadlines 6. Main contact for the day-to-day client team, responsible for driving projects forward and reporting to the boss to ensure he is kept up-to-date on all activity 7. Communication with the third-partner on strategy/plan for client,connection with medias 8. Coordination and internal-department communication Creation planning for event, lead the strategy, communicate with the third parties, control the entire process. 9. Copywrite for clients (luxury hotel, luxury brand) bases on different requirements with strategic content ideas.Project Manager
MAX Media2015.12-2017.03(a year)1.Project planning, management and following-up, ensure perfect project execution. 2.Public relations, brand promotion and protection, coordination and internal-department communication 3.Planning and execution of various activities for the company and brand 4.Communication with corporate clients to expand company resourcesPlanner and Public Relations
ZhongShiJinDa Culture Media Co. (CCTV4)2013.10-2015.10(2 years)1. Public relations coordination and maintenance between local government and CCTV 2. Participating in large-scale event project planning and copywriting 3. Brand promotion and operations (such as Weibo, Wechat) 4. Coordination and implement projects on schedule Projects that I have been involved to: 1. Planner and PR for ”Cross-Strait Media Forum of 2013” 2. QinHuangWangHai Culture Tourism Festival 3. Autumn Festivals of MeiZhou and SuZhou
Educational experience
Beijing Union University
business administration2008.09-2010.07(2 years)Bachelor's degreeUSTB
Secretary (e-commerce)2005.09-2008.07(3 years)junior college
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yo**@**om
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