Work experience

• Sales Manager

  Honor

  2017.11-Current

  (8 years)

  Establish and maintain strong relationships with key retailers to ensure smooth collaboration and sustained partnerships. Act as the primary point of contact for retailers, addressing their needs and ensuring a high level of satisfaction. Drive sales performance by implementing strategies to meet and exceed sales targets. Develop and execute comprehensive promotional plans to enhance product visibility and sales. Negotiate, establish, and manage contracts with retailers to ensure mutually beneficial agreements. Work closely with retailers to maximize purchase order volumes and ensure consistent stock availability. Monitor inventory levels and coordinate restocking efforts to avoid out-of-stock situations. Oversee the financial aspects of sales operations, including pricing strategies, budget allocation, and profit margin analysis. Conduct regular financial reviews to ensure alignment with organizational objectives and identify areas for improvement.
• Sales Manager

  Huawei Mobile Italia

  2017.11-2023.11

  (6 years)

  Overachieved revenue targets working with all the national retailers (Mediamarket, Unieuro, Euronics, Trony, Expert), online channel (Amazon) and wholesale distributors. Decreased yearly contract negotiation timings for 20% vs past years. Drove in-store and online activities for boosting sell-in/sell-out flow of products covering 100% of the retail stores. Set budget & forecast per SKU/account minimizing out of stock to 0%.
• National Key Account Manager

  Samsung Electronics Italia

  2014.11-2017.10

  (3 years)

  Mastered the product portfolio with retailers (Euronics, Trony, Carrefour, Finiper, Monclick) and wholesale distributors. Defined budgets & forecasts, promotional planning & pricing management for up to 200 SKUs decreasing overstock in retailers of 30%. Performed trade marketing activities to enhance in-store profitability and brand performance, cut down out of stock ratio of 25%. Analyzed sales and market data in order to recognize trends securing multiple product tests in store to help the increase of product range displayed by 35%.
• Trade Marketing & Field Sales Manager

  Samsung Electronics Italia

  2011.08-2014.11

  (3 years)

  Budget managed: over € 3M. Guided directly of a team of 50 brand ambassadors nationwide. Enhanced advertising material distribution by 10% and reached 50% branded display share in store by mastering an international project coordinating marketing, sales and operations departments. Developed category strategies to boost brand exposure, achieved 60% brand awareness in floor sales mind.
• Shopper Marketing Specialist

  Samsung Electronics Italia

  2010.05-2011.08

  (a year)

  Budget managed: € 1M. In charge of trade marketing projects with retailers. Launched strategic plans gaining over 35 incremental points of distribution. Created pop materials and selling stories for the sales agents which contributed to 85% new item acceptance and overall distribution gains of +15% points. Set up of sales incentive schemes for floor sales men that increased sellout at launch of 35%. Responsible for business analysis in order to evaluate redemption and ROI per activity.
• Field Sales Account Executive

  Danone

  2008.02-2010.05

  (2 years)

  In charge of grocery store visits, designing and implementing planograms; enhanced in-store share of 45%. Contribute to the development of new strategic business opportunities in cooperation with the sales and supply chain department; increased product assortment of 15 SKU per store on average. Sole responsible of local promotional budget.
• Junior Trade Marketing Executive

  BIC

  2007.05-2008.01

  (9 months)

  Directing ad hoc promotional activities for food retailers and horeca channel.
• Marketing Assistant (Internship)

  Beiersdorf

  2006.11-2007.05

  (7 months)

  Coordinator of marketing events focused on Nivea corporate brand repositioning.

Educational experience

• universita cattolica del sacro cuore

  Marketing Management

  2006.01-2007.01

  (a year)
• Università Cattolica del Sacro Cuore

  Master in Marketing Management

  2006.01-2007.01

  (a year)
• Università Cattolica del Sacro Cuore

  Bachelor in Economics

  2000.01-2005.01

  (5 years)

Languages

Certificates