Work experience

• Head of Sales

  Hai Robotics Singapore

  2023.01-Current

  (4 years)

  2025.04——Present， Head of Sales – Australia & New Zealand. Lead market expansion and go-to-market strategy for Hai Robotics in the ANZ region. Manage key client engagements and strategic partnerships across logistics, FMCG, and retail sectors. Build and lead a regional sales team to drive automation and robotics adoption. Coordinate with HQ and cross-functional teams to tailor solutions for the ANZ market. Drive full sales cycles from opportunity development through to contract closure and post-sales follow-up. Establish Hai Robotics as a leading provider of warehouse automation in the region. 2023.01——2025.03，Project Director Oversaw successful delivery of projects involving AGV/AMR, conveyors, workstations, and storage systems. Managed project deliverables, timelines, and risks, ensuring timely project completion. Acted as the primary point of contact for customers, internal teams, and subcontractors, ensuring smooth communication. Facilitated cross-functional collaboration to resolve conflicting priorities and ensure project milestones were met.
• Head of Products & Equipment Business Development (APAC)

  Schaefer System International Pte Ltd

  2019.04-2022.11

  (4 years)

  2019.04——2022.11，Head of Products & Equipment Business Development (APAC) . Developed and executed strategies to drive business growth in the APAC region. Identified and evaluated new business opportunities to expand the product portfolio. Collaborated with regional partners and stakeholders to enhance product offerings and capture market opportunities. Product Manager – Dynamic System (APAC & MEA) Led the product management process for dynamic systems across APAC and MEA regions. Conducted market research to align product offerings with customer needs and market trends. Worked with cross-functional teams to enhance product features and launch successful marketing campaigns. 2012.02——2019.03，Country Manager/Chief Representative – Vietnam. Led sales and marketing efforts for SSI Schaefer in Vietnam, ensuring revenue growth and market expansion. Managed key accounts and developed new business opportunities, significantly increasing market share. Exceeded sales and profit targets consistently and delivered over $10M in project sales.
• Assistant General Manager – Offshore Rental & Dealers Operations

  Crown Equipment Singapore Pte Ltd

  2007.05-2011.12

  (5 years)

  Managed sales, after-sales services, and marketing activities across Singapore, Philippines, Vietnam, and Indonesia. Developed new client relationships and achieved revenue growth across regional markets. Oversaw fleet management, improving operational efficiency and exceeding KPIs.
• Assistant Sales Manager

  Linde Material Handling Asia Pacific Pte Ltd

  2002.05-2007.04

  (5 years)

Educational experience

• PSB Academy

  Diploma in Business Studies (Supply Chain Management)

  2016.01-2017.01

  (a year)

Languages