Steven Day,
Managing Direct
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Managing Direct
Encompass Sales and Marketing Ltd2024.04-Current(2 years)I have founded Encompass where I am working with several clients on project work ranging from increasing databases to launching new retail products, to training sales teams to improve performance.Managing Director
Orion Safety Belts Limited2022.11-2024.04(a year)Originally joining as Head of Business Development, I was asked to step up to a leading role, when the previous Managing Director decided to pursue other opportunities. Orion is a leading manufacturer of a broad range of safety products, and the client base ranges from leading commercial bus and coach manufacturers to B2C opportunities from those with issues on their existing product. Under the ownership of a City venture capital partnership Orion is now going through a restructure and expansion, moving into the supply of product to a variety of new industries. Nominated for SME Magazine Small Business MD of the Year 2023/24Head Of Commercial Operations
perrys dover - ford transit centre2019.09-2022.10(3 years)CT16 3PT This site is a new start up, which is unusual in that most sites change hands through acquisition. I was recruited for my experience and because I have had extensive business development experience in new starts. The area covered comprises the entire East Kent postcode area, which is potentially a vast opportunity. My brief was to hire the right team in order to exploit the opportunity available through new, used, and finance sales. Even though the new GDPA regulations precluded the transference of any database information ( meaning we had nocustomer information for Fords’ in our Parc ), we started from a clean sheet and worked our way into profitability by old-fashioned prospecting.Sales Manager
robins & day - psa retail2018.01-2019.09(2 years)R&D Chislehurst is part of the Robins and Day Group, which is now part of the Robins & Day motor retailing group ( owned by PSA – Peugeot Citroen Group ). I am working with the sales and marketing departments to increase effectiveness in prospecting and acquisition in the experienced consultants; and to train from the ground up the new consultants, some of whom are trainees. This includes retail, fleet, corporate, business development and call-centre areas. I am also lead on all Finance matters ( FCA approved ), and control the relationship with our Finance providers ( Vauxhall Finance, Blackhorse,Evolution and DSG ). In a site that retails nearly 1000 new and used units per year. We have a penetration of 72% and an average balance funded of c £9000 Making balances funded on finance alone of £6.5MM. We also have penetrations of over 50% on ancillary ( insurance ) products such as GAP, Paint, and Refresh. I also oversee the Corporate sales function and Local Business Development offering funding to local businesses on their transportation requirements, including leasing, contract hire, and in some cases, asset finance.Head of Sales & CRM
Aktiv Law Limited2015.05-2017.11(3 years)Established in May 2015, Aktiv Law is a consultancy in Employment Law, Health and Safety, and related areas, that offers robust, compliant and “outcome-led advice; mainly to the SME sector. Further services offered include training, tribunal cover, and free seminars, directed at those entities who would benefit most from these areas, but where budget is limited and full time assistance unrealistic. Contracts are funded either in a single premium payment or paid monthly. Contracts would vary in length from2–7years with an average transactional value from £9000 – 100,000. Achievements: Key role in successful start-up Authorship of new sales plans to aid the above Acquisition of c100 new clients since inceptionHead of Corporate Business
Lloyds Employment Law Consultancy2010.07-2015.06(5 years)Starting an entirely new venture, my remit was to identify and develop new large size clients for the Employment Law and Health and Safety divisions whilst acting as account manager and main liaison and contact point for all key accounts in the UK. Also responsible for corporate strategy as the division developed and the installation of a robust CRM system that not only enabled effective monitoring of all prospects, but calculated whether their premiums made financial sense. I focused on businesses with an employee headcount in excess of 150, where the employment law and health and safety disciplines are outsourced/partnered as a matter of expediency, and where current up to date expertise was required. I dealt with major clients ( identities available on request ) with employee headcounts in excess of 1,000 leading to quite major transactions Achievements: LELC Manager of the Year 2013 & 2014. Founders Sales Excellence Award 2015 Achieved formal targets year-on-yearSenior Business Development Manager
Peninsula Business Services2005.02-2010.06(5 years)Managing an area delineated by postcode ( SE, EC, E ), and a diverse client base varying in employee size from 2 to 600. In charge of new business acquisition through the ( limited ) use of Head Office telesellers, existing contacts, cold calls (telephone and physical ) and seminars for local businesses. I also handled a large list of “orphan” clients up to contract renewal. Peninsula is the largest provider of consultancy services in Employment Law, Personnel, Health & Safety and Tax in the United Kingdom and Ireland with a portfolio of over 26,000 clients. Head Office corporate clients include American Express, Bannatyne’s, Ralph Lauren and others. Achievements: • Overachievement of business development targets year on year • Achieved excellent levels of repeat/referral business, and new business relationship building • Achieved extremely high CRM / CSM levels through bespoke packages to suit diverse situations, and attention to client needs.Head of Business
Whitehouse Group Limited2000.04-2005.01(5 years)I led a team of over 100 people in an large operation with a turnover in excess of £32MM, I reported directly to the Chairman. The operation sold over 1700 new and used vehicles per annum on both a local and national level. I introduced certain key “customer friendly” initiatives during my time, which in turn led to an overall upturn in performance across several Key Performance Indicators, the most important of which were Customer Satisfaction and Net Profit. I also had extensive interface with the Volkswagen UK on all issues touching sales, service, parts and warranty and CRM/acquisition. The business ranked 2nd in the Volkswagen network for units sold, and first for return on sales. I also led the LCV site which catered to local and national business, through which solus business agreements were transacted of varying values from £250,00 to £1.7MM. Instrumental in setting up Whitehouse Motor Finance; to assist each of over 20 franchises in the group with their finance requirements. Essentially this was “white label” financing through Capital Finance and included Asset and Vendor financing needs. Achievements: • Introduction of innovative, successful CSI initiatives • Top 3 UK VW sales performance year on year • Number 1 performer year on year for Return on Sales. •A8 National Sales Manager / Sales Operations Manager ( Southeast )
Audi UK1995.09-2000.03(5 years)I was originally recruited to devise and implement a programme to address the very poor response to the introduction of the A8 luxury vehicle. This involved adopting a clean sheet approach to the task and devising a method of training and development of 130 Audi centres to reach and exceed a yearly target of 1000 units. This objective was reached by the end of 1997. The remit included establishment of and responsibility for the call-centre and CRM activity across the product and to rectify shortfalls. Part of my remit was to train the dealer sales staff in effective methods of telephone and face-to-face prospecting, in order to ensure the product’s success. The brief also included heavy involvement and input to the Manufacturer’s strategy on parts and service, including pricing and warranty issues. Following the success of the programme, this role was widened to encompass all Audi products within a set area and a defined number of Centres. Achievements: • Facilitated target achievement by the end of 1st full year since launch • Co-author of Local Business Development Pilot programme for Corporate Sales, which is till used • Co -author of “Positive Contact” prospecting tool. • Successfully trained the network in luxury sales.
Educational experience
Chartered Management Institute
FellowChislehurst & Sidcup Grammar School, Sidcup Kent
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