Summary

Work experience

• Senior Creative

  Self- Employed

  2017.07-Current

  (8 years)

  Freelance and Contract Senior Creative who worked on global, regional and local campaigns and pitches with various agencies including: EG+ Singapore (Senior Creative, Freelance), March 2020 | Nov 2020 Digitas Singapore (Senior Creative, Freelance), Jan to March 2019 R/GA Singapore (Senior Creative, Freelance), Nov to Dec 2017 Ogilvy Singapore (Senior Creative, Freelance), Sep to Nov 2017 | April to May 2019 JWT Singapore (Senior Creative, Freelance), Nov 2017 to Jan 2018 | May to June 2019 Publicis Singapore (Senior Creative, Freelance), July to Aug 2017 KPMG Singapore (Associate Director, Creative, Contract), Aug to Nov 2018 | Sep to Nov 2019 GTB Shanghai, China (Senior Creative, Contract), April to July 2018 Civilization Shanghai, China (Senior Creative Director, Contract), May to July 2017
• Regional Head of Art

  JWT Hong Kong

  2014.05-2017.04

  (3 years)

  Responsibilities include leading and overseeing the overall Art Direction and Design for the HSBC Brand across Asia-Pacific, as well as working on global and regional campaigns. Launched the HSBC 150th Anniversary Augmented Reality Banknote APP. The app went on to be the most downloaded app in Hong Kong. The banknote was over-subscribed within the period of launch.
• Creative Director

  TBWA Shanghai

  2013.07-2014.05

  (10 months)

  Responsibilities include providing Creative Direction and managing creative teams for Wyeth and Illuma infant nutrition formula, Metro Group and Standard Chartered Bank.
• Creative Director

  Ogilvy Shanghai

  2012.04-2013.07

  (a year)

  Responsibilities include providing Creative Direction and managing creative teams for Huggies, Coke Beverages(Yuan Ye Tea, Sokenbicha), Unilever(Dove), Dumex, Lincoln Motor Company.
• Creative Group Head

  Saatchi & Saatchi Singapore

  2011.03-2011.08

  (6 months)

  Responsibilities include providing Creative and Art Direction for Invida Asia Pacific, Haagen Dazs, NCPG(National Council for Problem Gambling).
• Creative Group Head

  TBWA Tequila Singapore

  2007.10-2011.03

  (3 years)

  Responsibilities include providing Creative and Art Direction for Martell Cognac VSOP, Visa, Sentosa, Resorts World, Suntec Convention and Exhibition Centre, Unicef. New Business Wins: Martell Cognac VSOP, Haagen Dazs, Tiger Balm, Carls Junior.
• Senior Art Director

  JWT Malaysia

  2006.06-2007.10

  (a year)

  Part of the lead creative team for HSBC, Nestle Ice-cream, Ford Motor Company, Celcom/Vodafone, LG Electronics, Hi-5 Bread, Great Eastern Insurance, Extra Joss Energy Drink. New Business Wins: Tourism Malaysia(Middle-East and India Markets), Great Eastern Insurance, Extra Joss Energy Drink(Southeast Asia Market).
• Senior Art Director

  BBDO Proximity Singapore

  2004.01-2006.06

  (2 years)

  Responsibilities include ideation and art direction for Tiger Beer, ABC Extra Stout, Pfizer, Keppel Land, Emirates Airlines, KFC, Pizza Hut, Mitsubishi Motors, Visa.
• Art Director

  Y&R Wunderman Singapore

  2001.01-2004.01

  (3 years)

  Responsibilities include ideation and art direction for Singtel, IBM, APL, Citibank Singapore.
• Art Director

  FCA! Singapore

  1999.07-2001.01

  (2 years)

  Responsibilities include ideation and art direction for HBO, Epson Singapore, Harmony Telecommunications.

Educational experience

• Nanyang Technological University, Singapore

  User Experience Design and Product Management

  2020.12-2021.06

  (6 months)

  A 6-months full-time user experience immersive programme that focuses on processes such as: • Design Thinking/Human-Centred Design Methodologies. • User Experience Design Methodologies: User Research, Problem Statements, Value Proposition, Information A
• RMIT University

  Graphic Design

  1998.06-1999.05

  (a year)

  Graduated with Distinction
• Nanyang Academy of Fine Arts

  Photography

  1993.07-1996.06

  (3 years)

  Studied Graphic Design, majoring in Photography